About SMA Marketing

Let’s explore how we can take your digital marketing to the next level.

Our Story

In 2009, SMA Marketing began with a simple mission: help businesses grow their customer base and generate revenue. What started as Ryan Shelley’s part-time web design project quickly evolved into something more meaningful. Though he didn’t have all the answers at first, Ryan found joy in helping others succeed, and his commitment to learning and achieving results for his clients drove the company forward.

When Ryan decided to fully commit to this vision in 2015, he decided to specialize in SEO, investing countless hours learning from industry leaders. This dedication to mastery transformed SMA from a local service provider into a globally recognized leader in Semantic SEO, working with businesses in many different industries worldwide.

Who We Are Today

At SMA Marketing, we believe in the power of digital platforms to forge authentic human connections. Our team of specialists turn marketing challenges into growth opportunities. What makes us different isn’t just our expertise in SEO, digital advertising, and design—it’s our fundamental understanding that behind every search query is a person seeking answers, and behind every business is a team with aspirations.

Our approach combines technical excellence with human insight. We go beyond tracking metrics to determine what’s impacting your business goals and revenue and where we need to make adjustments. We’re committed to building partnerships rooted in transparency and shared success.

Business Professionals In A Collaborative Team Meeting, Discussing Charts And Plans With Laptops And Notebooks.

Our Values in Action

Partnership

We work as an extension of your team, not just a vendor.

Authenticity

We communicate honestly and deliver what we promise.

Innovation

We constantly experiment with new approaches to stay ahead of digital trends.

Results

We measure success not by rankings alone, but by your defined KPIs and business goals.

Meet Our Team

Behind every successful campaign is our collaborative team of specialists.
We’re not just experts in our craft—we’re partners invested in your success.

Ryan Shelley

CEO & Founder (since 2009)

Amanda Fallace

COO (joined 2018)

Rhonda Bavaro

HR Director (joined 2016)

Jared Stanton

PPC Director (joined 2017)

Beth Walker

Content Director (joined 2016)

Jerom Lagang

SEO Manager
(joined 2018)

Haley Zimmerman

Executive Assistant
(joined 2022)

Nicole Sudduth

Bookkeeper (joined 2016)

Giving Back

Our commitment extends beyond our client work. We believe in using our success to create opportunities for others. With every new client retainer, we contribute to our Kiva Fund, providing microloans to small business owners worldwide who share our entrepreneurial spirit.

We also support educational initiatives, community projects, and
non-profit organizations that align with our team’s values—because we believe business success should translate into meaningful impact.

Partner With Us

When you work with SMA Marketing, you’re gaining a partner as committed to your success and as invested in results as you are.

We understand the challenges you face:

Demonstrating ROI to stakeholders

Navigating complex buyer journeys

Setting and achieving strategic goals

Translating complex data into clear insights

Proud Community Members

At SMA Marketing, we believe in being active members of our community both professionally and personally.

As proud members of the East Orlando Chamber of Commerce (EOCC), we stay connected with local businesses, fostering collaboration and growth in the Orlando area.

We’re also Corporate Flex Members of the Orlando Solar Bears, reflecting our commitment to teamwork, community spirit, and supporting the organizations that make Central Florida thrive.

Let’s transform these challenges
into opportunities

Together, we’ll create visibility that drives business growth—with full transparency into the data and metrics that matter to you.

Let’s Talk Strategy