Glossary

Glossary

A selection of helpful search marketing terms and definitions business owners, founders, CMOs and more

  • If you've been trying to increase your web traffic, you're likely looking at how to improve your search engine optimization (SEO) and, consequently, your search engine ranking. There are many different methods you can use to boost your ranking, but one of the best is link building. Link building is a process by which a site accrues hyperlinks to it from other sites. These hyperlinks on other websites that refer back to your own are known(...)
  • Content marketing is a broad term that encompasses the words and images used to promote a product or service. In today's online world, excellent content marketing cuts through the noise of unhelpful information to attract the right customers with the businesses and services they want to find. Bruce Rogers from Forbes says "Content marketing can be defined as the creation and distribution of meaningful insights, perspectives,(...)
  • Digital advertising uses digital channels and other platforms to communicate and promote a company's brand, products, or services. It consists of actions performed by web browsers, social media sites, blogs, and apps. Digital ads include text, images, audio, and videos. They can help you accomplish a number of different business goals, including brand awareness, customer engagement, launching new products, and driving repeat(...)
  • As defined in the dictionary, display ads are "a large advertisement, especially in a newspaper or magazine, that features eye-catching type or illustrations." However, this definition has not quite caught up to the digital age. Today, display ads are part of a pay-per-click (PPC) advertising strategy and are text-based, image, or video ads on a webpage that send users to a landing page. Synonyms: Web ads Interstitial ads(...)
  • Whether you are in sales or services, you've probably heard of the term inbound marketing. But, what exactly does it mean? What is Inbound Marketing? Hubspot defines inbound marketing as "a focus on attracting customers through relevant and helpful content and adding value at every stage in your customer's buying journey." It offers the techniques and strategies necessary to create content that will attract the right people, turn(...)
  • The term Knowledge Graph gained popularity with the launch of the Google Knowledge Graph in 2012 and the introduction of similar large databases by other major tech companies, such as Yahoo, Microsoft, and Facebook. These knowledge graphs enable semantic searches and smarter data processing of machine learning tasks. What is a Knowledge Graph A knowledge graph is a structured representation of interconnected descriptions of(...)
  • Semantic search is about adding structure and meaning to the content. It links the data together so that computers can better understand what we're saying. Looking at this image from a Google image search, we see that the term Jaguar is put in as a query. Semantic search aims to help the search engine understand the context of a search. For example, the search engine will try to decide whether to show a vehicle or a South American(...)
  • .gb-grid-wrapper-7b733014{display:flex;flex-wrap:wrap;margin-left:-80px;}.gb-grid-wrapper-7b733014 .gb-grid-column{box-sizing:border-box;padding-left:80px;} What is SEO? .gb-grid-wrapper .gb-grid-column-efe88b01{width:100%;}@media (max-width: 767px) {.gb-grid-wrapper .gb-grid-column-efe88b01{width:100%;}} For a long time, most businesses only needed a simple website to prove their company existed. It was a simple place to connect(...)
  • Business growth partly depends on hiring the right people to fulfill needed job roles. Accountants handle financial responsibilities, management roles go to employees with specific skill sets, and internet marketing experts handle digital marketing. Hiring an SEO agency may be the best option to support business growth. What Is an SEO Agency? An SEO agency performs search engine optimization, using on-page and off-page(...)
  • If you're familiar with Ryan's Hack My Growth videos, you've likely heard about structured data, Schema.org, and possibly JSON-LD. But what exactly do these terms mean? Keep reading to find out.  What is Structured Data? According to Ahrefs, "structured data" is a general term that refers to any organized data that conforms to a certain format. Structured data refers to kinds of data with a high level of organization, such as(...)
  • Topical authority is one of the most important factors for ranking in search engine results pages (SERPs), and it's essential for businesses that want to dominate their industry or niche. In this article, you'll learn how having topical authority helps you rank higher in search results. We cover what topical authority is, why it's important, and how to build and measure it. What is Topical Authority in SEO? In search engine(...)