SMA Marketing Blog

The SMA Marketing Blog

Google Ads: A Look at the Basics

Marketing and paid advertising can cause some anxiety. This is not news to anyone, but it is understandable. After all, fear of the unknown is a very real thing, and for a busy business owner, it can be impossible to know all there is to know.

What A SEO Consultant Should Deliver

What should a SEO consultant deliver?  There are many opinions when it comes to search engine optimization, but for businesses it comes down to real results. I've spoken to countless business owners who knew they needed SEO, but partnered with an.

How Does Content Marketing Work?

When I joined the SMA Marketing team in 2016 I was clear I wanted to stay in my lane. I am a writer. I believe in the power of words for clear communication. More than that, I love to leverage the power of storytelling. The process of.

What Data Should You Focus On?

Every tool, app, and site collect data. But data by itself is rarely useful. With so many metrics to track, businesses are often confused about what to focus on. Data overload can lead to poor decisions and incorrect assumptions. In the video.

Learn to Write Like a Spy or Die Trying: What the CIA Can Teach Us About Content Marketing

Even the CIA knows the value of well-crafted communications to educate and inform (if not entertain). When I stumbled upon the student version of the CIA style manual, I couldn’t help but want to learn how this esteemed organization trains their.

Optimizing Your Site Structure for SEO

There are many factors that impact your site’s organic visibility. We often talk about content, links and other optimization tweaks we can use to get great SEO results while overlooking basic technical elements of search. One such area is the.

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