The SMA Marketing Blog

What’s our secret to creating high-quality content that converts? The key is our data-driven process.

Google was the first major search engine to use links as part of its ranking algorithm. Since then, SEOs and site owners have tried to work the system to deliver favorable rankings. While building links can provide results, you have to be weary.

The statistics supporting the importance of local search optimization are extremely compelling, with 46% of all searches on Google being local, and 72% of people who do a local search then visiting a store within 5 miles.

The only thing constant in SEO is change. This summer, Google has been very active with their algorithm and many SEOs have seen big fluctuations all year. In this video, I'll highlight 3 stories that dig into what's changing in the world of.