SMA Marketing Blog

The SMA Marketing Blog

8 of the Best Digital Marketing Tools to Leverage in 2020

The web offers thousands of tools for digital marketers. With such an array of options, selecting the best tools for your needs can be a long and overwhelming process. To make life a little easier, we’ve put together a list of some of our.

Which Social Media Platforms Are Worth Your Time?

Since the Pew Research Center began tracking social media usage in 2005 two things are clear. First, there are more people using social media every year. Second, the amount of time that people people spend on social media increases every year.

What is Direct Traffic?

Knowing how your visitors ended up on your website is core to understanding which marketing activities are actually working. While some traffic sources are straight forward, one in particular confuses many. Direct traffic is the traffic source I.

Think Mobile First When Designing Your Website

Mobile-friendly website design should be a top priority in 2020 to ensure that your visitors have the same user experience across the board from a smartphone, desktop or a tablet. There’s nothing worse than viewing a poorly rendered website on a.

30 Visual Content Tools to Increase Engagement in 2020

 

If “content is king” then the crown jewels are visual content.

The last time you were scrolling through your favorite social media channel, what made you stop in your tracks? Odds are it was a stunning visual that made you pause, think and.

Voice Search for B2B: 3 SEO Tips to Get You Ahead of the Competition

Since the invention of "digital personal assistants" like Siri, Alexa and Google, voice search has been on the rise. Early adopters found that these tools were somewhat helpful, but knew they had a long way to go before they would implant.

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