SMA Marketing Blog

The SMA Marketing Blog

The Importance of a Buyer Persona

Identifying your target audience is one of the fundamental steps of business development. But, do you really know your customers? Can you identify their specific needs or interests? Do you know the typical background of your ideal customer? If.

On-Page SEO Myths Debunked

 SEO is a combination of a variety of tactics with the end goal of increasing  a site's visibility in organic search. One of the most well known and discussed parts of SEO is on-page SEO.  In this video, I am going to debunk some of the most.

20 Visual Content Tools to Increase Engagement in 2019

 

If “content is king” then the crown jewels are visual content.

The last time you were scrolling through your favorite social media channel, what made you stop in your tracks? Odds are it was a stunning visual that made you pause, think and.

15 Marketing Metrics You Should Measure & Why

 When I started my agency I realized that if I was going to be able to acquire new customers, I needed to be able to “prove” that my process delivered results. But how? Not all clients need to see the same data, but I needed to be prepared to.

How to Add Structured Data to Your Website

SEO is still one of the most important strategies for businesses looking to grow online. As search engines continue to get smarter and more user-focused, businesses need to make sure they are giving the search crawlers all the information they.

A Simple Inbound Marketing Strategy

The most common thing I hear about implementing an inbound marketing strategy is how overwhelming it feels getting started. With so many different moving pieces such as blog content, email marketing, social media, and SEO, it can feel as if there.

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