SMA Marketing Blog

The SMA Marketing Blog

How Clickbait Headlines Hurt Your Website

Have you ever clicked on a link that made you wonder if you had just downloaded a virus? Ever read a blog post and double check the title confused as to why you clicked on the link in the first place? Have you ever encountered headlines that over.

Getting to Know the New Google Search Console

If you want to get found on Google, utilizing Google’s Search Console is a must. This free tool helps small business owners, SEO experts, marketers and more submit sitemaps, view search trends and keyword data and get alerts on their site's.

How to Uncover Content Gaps for Your Editorial Calendar

Effective content marketing doesn't just happen by accident. It takes careful planning and execution. Knowing what to write about is often the hardest part. Uncovering content gaps is a great way to know what topics you should cover. This process.

Increase Conversions on Your Blog (3 Powerful Calls to Action)

Are you leaving your blog readers hanging or do you tell them how to take the next step with you?

Why Does Personalization Matter for Email?

The term “Personalization” has become more common in the marketing world over the last few years— even to the point of seeming like just another trend. But what does Personalization really mean, and how much of a difference does it even make in.

An Introduction to Google Tag Manager

Google Tag Manager is more than just a tool to manage your scripts. Tag manager allows a website owner to extract powerful insight from their users without having to touch the source code of the website. In this video, I'll explain what Tag.

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