This post discusses why creating buyer personas is essential to content marketing. But, before we do that, we need to take a step back and review a crucial ingredient in content marketing success - helpful content.
A well-designed content marketing strategy focuses on solving your ideal client's pain points. When you align your SEO strategy and content strategy and prioritize writing for your buyer persona, you will find that your target audience grows. I'll.
In the early days of the internet, getting contextually relevant results in search was nearly impossible. As more data has been collected on not only individual keywords, including content, user behavior, and more, search engines today are beginning.
As the newest Client Success Manager on the SMA team, I have learned that each client’s audience marketing strategy needs to be unique to engage their target audience. As audience marketing is not a one-size-fits-all approach, it is imperative to.
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