SMA Marketing Blog

The SMA Marketing Blog

How to Use Google Tag Manager to Set Up Event Goals in Google Analytics

Having clear goals helps you understand if your marketing and sales activities are producing your desired results. While there are a number of great tools out there to help you track your efforts, not all of them will give you what you need "out.

The Essentials of Inbound Marketing for Startups

As the founder of a startup, there’s one thing you’re sure of – you offer a unique solution to the problem your customer is facing. You’re so sure of it that you have put your heart and money on the line bringing your product to market. Now, you.

Pinterest SEO: Best Practices in 2019

If you’re only using Pinterest as the place to save gluten-free cookie recipes and beach cottage bathroom remodel ideas, you’re missing out. For small businesses, both online and local brick and mortar, there is huge potential to drive traffic to.

What to Look for in an SEO Agency

When it comes to selecting a reputable agency to manage your SEO, you shouldn’t choose just anyone. It’s important to weigh your options to ensure you’re selecting a company that you can trust to deliver the results you are looking for using.

Use Rich Results and Structured Data to Set Your Site Apart in Search

Google's research results have added a number of new features over the last few years. Features like the image carousel, People Also Asked, and Videos are all know as "Rich Results."  While earning these spots may seem impossible, utilizing.

How to Improve Your Business’ Email Security

Despite the rising sophistication of cyber-attacks, it remains the case that email is the primary attack vector used by criminals to compromise businesses. In fact, recent research suggests that as many as one in every one hundred emails sent.

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