SMA Marketing Blog

The SMA Marketing Blog

Content Marketing: What, Why, When

Content Marketing is a foundational component of a digital marketing strategy. These days content includes more than blog posts. Companies have the opportunity to create a varied content calendar that includes blog articles, infographics, videos,.

3 Phases to SEO Success

If you are only focusing on one area of SEO, you're missing out on other critical areas of optimization. SEO is more than links or on-page work. It's a combination of three critical elements that, when put together, deliver exceptional results..

PPC and Me: My Eye-Opening Pay Per Click Experience

If you’ve spent any amount of time online looking for marketing help, you will inevitably find yourself over-inundated with terms and acronyms that probably seem like a bunch of gibberish. To start, you have inbound, content marketing, SEO, PPC,.

Small Business Social Media Do's and Don'ts

When you compare your social media statistics to your competition what are you measuring? Do you consider the accounts with the highest number of people following them the most successful? What about the pages with fun images, do those posts.

How to Create a Measurement Plan for Your Business

While analytics are important, they can't magically solve your problems. In order to ensure that your marketing actions are producing your intended results, you have to track the right metrics. In this video, I'll share how to create a.

Top 5 SEO Mistakes Made by Bloggers

Over the last two decades, the digital marketing landscape has changed tremendously. Today, search engine optimization (SEO) is incredibly important for marketers, specifically when blogging. According to HubSpot, “Blogging helps boost SEO.

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