SMA Marketing Blog

The SMA Marketing Blog

Our Data-Driven Content Marketing Process [Video]

What’s our secret to creating high-quality content that converts? The key is our data-driven process.

Are Infographics Still Effective?

 
Do infographics still work?  I saw this question posed in an online marketing community and it got me thinking. Ever since I've been working in the digital marketing space, I've seen post after post claiming the end of one form of media or.

8 Backlink Types to Avoid

Google was the first major search engine to use links as part of its ranking algorithm. Since then, SEOs and site owners have tried to work the system to deliver favorable rankings. While building links can provide results, you have to be weary.

10 Local SEO Practices Your Small Business Should Follow

The statistics supporting the importance of local search optimization are extremely compelling, with 46% of all searches on Google being local, and 72% of people who do a local search then visiting a store within 5 miles.

The History of Website Design: 28 Years of Building the Web

 
When we were first introduced to the internet IT departments built and managed the majority of websites due to the complexity of the programming. Today, website design has become an industry all on it's own. Great web designs have lead.

What Is Happening In SEO This Summer (2019)

The only thing constant in SEO is change. This summer, Google has been very active with their algorithm and many SEOs have seen big fluctuations all year. In this video, I'll highlight 3 stories that dig into what's changing in the world of.

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