SMA Marketing Blog

The SMA Marketing Blog

B2B Lead Generation: Strategies That Work

Lead generation is a marketing process that aims to identify and stimulate people's interest in a particular product to develop a sales system. And leads are potential customers who have shown interest in the product by filling out the.

What is an Entity & How They Impact SEO

What is an entity? An entity is a thing or a concept that is singular, that is unique, that is well-defined and that is distinguishable. Todays internet is truly a  semantic web of linked data. It also allows people to search for information.

How to Create Effective Visual Content for Social Media

There’s no doubt that social media posts with eye-catching visual content perform better than those without these elements. Humans are more likely to stop scrolling to look at a photo or watch a video, than to read a post. 90 percent of.

What is Google Passage Ranking?

Because specific searches can be the hardest to get right, Google has been looking for ways to find those specific answers buried deep within page content. They have recently made a breakthrough in ranking and are now able to not just rank web.

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