SMA Marketing Blog

The SMA Marketing Blog

A Simple Social Media Strategy for Bloggers

Do the words Social Media Strategy stir up frustration? There is so much going on with social these days it’s hard to know what to do and who to trust. It seems the only thing many people can agree on is that there are a lot of smart people who.

How to Create a Free Quiz Using Interact for Lead Generation

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How To Get Started with Inbound Marketing

Inbound marketing is a powerful way to build relationships with your potential and current customers. Jumping into tactics though is not the best way to get started. If you want to ensure that your business reaps the largest return on your.

Using Marketing Personalization Without Being Creepy

Marketing personalization is possible thanks to the power of big data. But, as we have seen recently, data can be used for good or… well, evil. Personalization is a great way to engage with your users, but if you're not careful you can come.

Frustrated with Inconsistent Website Traffic? Try Blogging

The most frequent comment I receive from fellow bloggers is “Ugh! My numbers are dropping again!” It’s great to see so many people begin to take steps to understand and track their analytics with Google’s free tools, but I find that similar to.

Why Infographics Work (The Power of Visual Content)

While the internet is full of content, most people only read an average of 20% of the text they see. This is why visual content, like videos and infographics are so effective. One of my favorite stats states, "the brain processes visual content.

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