SMA Marketing Blog

Paid Search Marketing 101: How to Set Up a Google Ads Campaign
I want to write about Mardi Gras but they told me to write about PPC. So enjoy this PPC tutorial with some Mardi Gras elements. It’s a fun way to…
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Ranking Systems vs. Ranking Signals
Have you ever wondered how search engines rank websites? Is it based on a specific set of rules or signals, or is it a more complex ranking system? The answer…
Differentiating SEO vs. SEM
SEM and SEO are digital marketing strategies that align to accomplish the same goals but consist of different execution. Learn more about SEM and SEO.
What is Content Marketing?
Excellent content marketing cuts through the noise of unhelpful information to attract the right customers. Read more from SMA Marketing.
What Is Internet Marketing?
Internet marketing is a powerful tool for businesses! Learn about digital platforms, tools, and content delivery systems to reach new customers.
Guide to Search Engine Marketing
Looking to expand your digital marketing portfolio? It may be time to explore search engine marketing. Learn more from SMA Marketing.
What is Technical SEO?
If you truly want to master SEO, you need to ensure your on-page and off-page strategies are up to par. Learn what technical SEO is in this blog.
7 Content Marketing Strategies You Can’t Ignore
We’re highlighting 7 content marketing strategies you can’t ignore. A well-rounded content strategy helps you connect with your ideal buyer.
Unlock SERP Insights with BrightData SERP API – Free Google Colab
Learn how to understand data from the SERPs using a proxy network that can help you can gather information within seconds.
What Is Topical Authority and Why Is It Important?
Want to dominate your industry? Here’s how to build topical authority and become the go-to source for information in your field.
Write the Perfect Blog Title and Stop Confusing Google
What makes readers click on an article in Google search? Learn how to write perfect blog titles using headline tools and SEO best practices.
Don’t Ignore Email Marketing
Sending emails is an excellent opportunity to add value to your overall digital marketing strategy! Learn email marketing tips from SMA Marketing.
How to Get Your Website Indexed by Google
In the latest episode of Hack My Growth, we’re going to be looking at indexing, what it is, and why it’s important to anybody looking to have their content ranked…
The Best Digital Marketing Tools
Looking for some new and effective digital marketing tools? Check out this blog to see the best digital marketing tools you need to leverage.
How and Why to Delegate Marketing Tasks
Feeling overwhelmed with all your marketing tasks? Delegating your tasks can help to free up time and resources. Learn more from SMA Marketing.
Business Growth Strategies for 2023 and Beyond
Business growth is not just about having wider knowledge. It’s about having the right strategies in place to make sure that your business moves on the right track.¬â€
16 SEO Interview Questions To Ask Before Hiring an Agency – [Infographic]
So you want to hire an SEO Agency? Here are 16 SEO interview questions you should ask before signing on the dotted line.
Why Hire a Digital Marketing Agency?
A digital marketing agency will help you reach your target customers online. Learn the signs that it’s time to hire a digital marketing agency.
What Is an SEO Agency?
What is an SEO agency and what do they do? Learn how hiring an SEO agency will effectively drive traffic to your site and grow your business.
The Power of Branding for Local Business
Local business branding is essential to attract customers to your small to mid-size business. Learn the importance of branding in your marketing strategy.
How To Get The Most Out Of Your Local SEO Content Strategy
Having a clear and goal driven local SEO strategy is essential for small business success online. Use these action items to boost your visibility.
AI Content, ChatGPT and the Future of SEO
ChatGPT has taken the content world by storm. Learn more about AI content generation, ChatGPT, and the future of SEO.
3 Ways to Use Digital Marketing for Brick and Mortar Locations
Customers use multiple channels to shop during their retail journey. Learn 3 ways to use digital marketing for brick and mortar locations.
Local SEO vs SEO: What’s the Difference?
What is the difference between SEO and Local SEO? In this video, I’ll walk you through what it takes to rank your business on Google Maps.
Why You Need a Mobile Optimized Website for Local SEO
Mobile is now the dominant search platform for local businesses. Here’s how to ensure you have a mobile optimized website for local SEO.
Google Business Optimizations and Local SEO Priorities
In this article, we will take a look at Google Business optimization options and some priorities that we can set around Local SEO.
Local Business Schema Best Practices
Selecting the right Local Business schema can help ensure the search engines get detailed information about your business. Watch the video to learn more.
Local Business Marketing Strategies Your Business Needs
Learn local business marketing strategies and the highest value SEO activities to help your small business rank well locally in Google (and Bing)
How To Hire the Best Local SEO Company
Local SEO is vital for any business that serves a specific location. In this article, you’ll learn how to choose and hire the best local SEO company.
NAP, Citations and Local SEO
It is crucial for marketers focusing on Local SEO to note voice search is increasing because it only serves up one or two results to the person searching.
What is PPC Marketing? My Pay-Per-Click Experience
What is PPC marketing? PPC is a cost-effective form of advertising for reaching a specific target audience and driving potential customers to your website.
8 Reasons Your Business Needs a Local SEO Strategy [Infographic]
Local businesses need a local SEO strategy. It could be the difference between your business going to the next level or staying behind the competition.
Networking and Local SEO
Networking and Local SEO work hand-in-hand to increase the visibility of a small business. Learn how to network to find new customers for your local business.
Tools To Help You Develop an Awesome Local SEO Strategy
Local SEO requires a unique strategy. Learn the Local SEO tools we use to help our clients attract customers and maximize their digital marketing efforts.
Common Schema Markup Mistakes
In the latest episode of Hack My Growth, we’re going to be taking a look at common schema markup issues and how they can impact our websites.
How to Optimize a Page for Semantic SEO
In this video, I’m going to show you how to do some semantic SEO and how you can best optimize your pages for semantic search.
Buyer Personas: The First Step in Creating Helpful Content
Creating buyer personas is essential to content marketing and SEO success. Learn how to write helpful content to reach your target audience.
Use SEO Content Best Practices To Get in Front of Your Ideal Client
SEO and content marketing go hand in hand. Learn best practices to get your website in front of your ideal clients.
Understanding the Factors in Semantic Search
Semantic search is the customization of the search results and how Google tries to deliver the most contextual information to searcher as fast as possible.
Finding Your Target Audience
Learn how to find your target audience through buyer persona research and the benefits of audience marketing for reaching potential customers.
Understanding Google’s Helpful Content Update
In the latest episode of Hack My Growth, we’re taking a look at Google’s helpful content update.
What is NLP And How Does It Impact SEO?
Learn more about Natural Language Processing (NLP) and how it impacts SEO and your SERPs rankings.
How to Diagnose Drops in Organic Traffic
We’re going to talk a little bit about some things that can impact your website and cause it to drop or lose organic traffic and what you can do about…
Why SEO Should be a Focus of any Content Strategy
A content strategy without SEO best practices in your marketing efforts is a waste of time and money. Learn why SEO and content go together.
How to Make Content More Engaging
Writing engaging blog content is hard, yet it is very important to boost your business’s success. Learn tips for writing good and effective content.
The Do’s and Don’ts of SEO Content Writing
Write valuable content for your readers with these tips for effective SEO content writing. These guidelines will help avoid SEO mistakes.
How Your Brand Can Impact Non-Branded Queries
Learn more about branded vs non-branded queries, and how you can improve your brand for SEO.
Duplicate Content: More Isn’t Better for SEO
Learn how duplicate content can affect your search rankings and SEO and ways to prevent and fix duplicate content on your website.
What is SEO Content? Hint: It’s Not Just for Search Engines
Learn more about what SEO content is and how to utilize on-page SEO strategies to boost your site’s rankings on Google search results.
Optimize Your Blog Posts Using an SEO Checklist [Free Template]
Need an easy SEO checklist to use for blog posts? Learn how to optimize blog posts for SEO with our blog post template which includes an SEO checklist.
Search Intent Across the Funnel: How to Break Down Search Journeys
Search intent is at the core of ranking for terms that will drive relevant traffic. In this video, learn how to understand search intent across the funnel.
Why is User Experience Important in Web Design?
Learn more about user experience (UX), why it is important for your website to have a good UX, and the benefits of having a good UX on your website.
How to Leverage Multimedia Content in Your SEO Strategy
In the latest episode of Hack My Growth, we take a look at how to leverage multimedia content to expand the real estate we own within the search results.
Web Design and Development Services: How to Find the Right Agency for Your Business
Learn the tips & importance of working with a digital marketing agency to find the right web design and development services for your business.
A Beginner’s Guide to Schema.org
In this video, I’ll share the basics of what Schema.org is, how it works, and where to add it to your website to earn Google’s search features.
Why Design a New Website
There are a few different ways to refresh your website. Learn the benefits of designing a new website as a part of your digital marketing strategy.
How to Find Quick Win Keywords using SEMRush
In the latest episode of Hack My Growth, we’re taking a look at how we can leverage Semrush to find quick-win keywords for our SEO strategies.
Looking for a Web Designer? 10 Things to Keep In Mind
Looking for a web designer but not sure where to start? Your website is your digital front door. Here are 10 things you need to look for in a designer.
The History of Website Design: 30 Years of Building the Web [2022 Update]
The History of Website Design. We’ve come a long way in 30 years of building the world wide web. Take a look at web design’s past, present and future.
How to Advertise Your Business Online
Learn how to advertise your business online using Google ads and social media platforms like Facebook and YouTube.
How to Build a Custom Crawler Using Colab and advertools
In this video, we’re going to be talking about how we can create our own custom crawler using Google colab, as well as advertools.
SEO and PPC Working Together – The Best of Both Worlds
As more businesses move online, the competition for traffic is high. Learn how to leverage SEO and PPC strategies to drive traffic to your website.
How SERP Features Impact Ranking
In the latest episode of Hack My Growth, we’re looking at the impact SERP features have on ranking position, click-through rates, and your overall traffic.
What are Display Ads?
Learn more about display ads and how they can be a beneficial advertising strategy for your business if done correctly.
What is Digital Advertising and How does it Work?
Learn more about what digital advertising is and the seven types of digital advertising platforms to consider to accomplish your business goals.
Which PPC Advertising Platform is Right for You?
Are you eyeing Google, Bing, or Facebook for your ads? Here’s how to select the right PPC advertising platforms for your business.
Email Marketing 101: The SOAP Sequence [2022 Update]
SOAP Sequence emails allow you to engage prospects through email marketing. Learn how to market your brand using this email nurturing campaign.
Keeping Your Google Ads Fresh
After building a Google Ads campaign your work is not over. Knowing how to update your ad copy is the key to success. Here’s how to do Google Ads updates.
What is a Topic Cluster & How to Leverage them for SEO
In this episode of Hack my Growth, we look at what topic clusters are and how we can leverage them to create a more comprehensive SEO strategy.
How to Handle a Google Algorithm Update
Major Google algorithm updates can create a lot of chaos. In this infographic we share simple and practical advice for handling a major algorthim update.
Tracking Featured Snippets Using Google Sheets
In the latest episode of Hack My Growth, we’re looking at featured snippets, and more specifically, how can we see if our site’s actually ranking for one?
What is a Knowledge Graph & Why You Should Care
What is a Knowledge Graph and why should all digital marketers care about them? A Knowledge Graph contextualizes your data for search.
How to Write Content Based on Topic Clusters
Learn an effective way to improve your website’s rankings by strategically writing content based on topic clusters.
Mapping Schema Opportunities: Planning Your Structured Data Markup
In the latest episode of Hack My Growth, we’re looking at how we can better map the process of where we want to be adding structured data into our website…
Google Page Experience – Desktop Algorithm Update
In this video, we take a look at page experience, and in this case, how it pertains to Google’s desktop algorithm and what you need to do in order to…
What is Internal Linking in Topic-Based SEO and Why is it Important?
Using internal linking in topic-based SEO strategically improves your site user experience and clarifies the context of your content for search engines.
What is Semantic SEO: How Search Has Changed and What To Do About It
What is Semantic SEO? What do SEOs need to do today to thrive in the age of Semantic Search? Structured data helps search engines understand your content.
Quick SEO Crawl and Audit with Screaming Frog and Google Sheets
In this video, I’ll walk you through how to do a quick, high-level crawl of a site using Screaming Frog SEO Spider. Then we will visualize some key data points…
What are Topic Clusters in Topic-Based Search Marketing?
Topic-based SEO strategy is optimizing your website content around topic clusters. Learn what topic clusters are and how they build topic authority.
Taxonomy and Knowledge Graphs: How Site Structure Improves SEO
In the latest episode of hack my growth we’re talking about taxonomies and knowledge graphs and how we can use them to build a better site structure that serves both…
How Content Marketing and SEO Work Together
In this video, I share how to create a content strategy to improve your organic search visibility. Learn how content marketing and SEO work together.
What are Pillar Pages & How do They Impact Your SEO Strategy?
Having in-depth content that matches user intent leads to better organic visibility and links. Learn what pillar pages are and how they impact SEO strategy
Optimizing Your Structured Data for Better Search Results
In this episode of Hack My Growth, we look at how we can optimize our structured data and get more out of our Schema.org implementation.
6 Signs it’s Time for a Website Redesign
Are you considering a website redesign? Does it take too long to load? Do you offer a subpar UX? These are a few reasons it may be time for a…
Why Pillar Pages are a B2B Tech Marketer’s Best Asset (if Done Right)
B2B tech marketers use pillar pages to help their website visitors and Google easily understand their products and solutions while building topic authority
Optimizing Title Tags for User Intent and Semantic SEO
In this video, I share some things I’ve been doing lately to try to help us better optimize our title tags for both our users and semantic SEO.
Position Zero and Other SERP Features
There are so many more ways to rank today, we need to shift the way that we look at SEO to consider position zero and other SERP features.
SEO Year in Review 2021 and 2022 Predictions
In this video, we’re going to look back at 2021 and how it impacted SEO. We’re also going to make some SEO predictions for 2022.
Keywords vs Topics: Optimizing Your Pages for Search
What’s the best SEO strategy? In this video, I’ll share why a topic-based SEO strategy is the best way to optimize your pages for search engines.
Header Tags & SEO: How to Use Them to Better Structure Your Content
In the latest episode of Hack My Growth, we’re looking at header tags and their importance to SEO. Click the link to learn more!
5 SEO Optimizations You Can’t Afford to Ignore
There are SEO optimizations that you can’t afford to ignore. Learn 5 SEO tips that can have a significant impact on higher search engine rankings.
XML Sitemaps: What They Are, Why They Matter, How To Create & Submit One.
An XML sitemap is a file that is not visible to the user but is designed to help search engines find all the pages on your website.
Metas and Titles and Blogs, Oh My!
Meta descriptions and title tags help your audience understand your blog content. Learn SEO best practices for meta descriptions and title tags for blogs.
What is Topic-Based SEO and Why You Should Care
In this video, we look at what topic-based SEO is why you should care. Learn how to implement a topic-based SEO strategy.
What is Organic Search Engine Optimization?
Learn more about organic search engine optimization (SEO) and how it can boost your site’s ranking and success.
How to Track and Measure Your SEO Work
In this video, we’re going to be looking at how we can track and measure our SEO efforts.
Top 5 SEO Optimization Strategies for Your Website
Focusing on the top SEO optimization strategies is essential for success in search. Learn how to implement these SEO strategies for your website here.
An Introduction to Google’s Webmaster Guidelines
Learn the most important concepts found in Google’s Webmaster guidelines. Follow these best practices to make sure your site meets Google’s expectations.
80 SEO Statistics That Prove the Power of Search [2022 Update]
SEO helps attract your target audience. Here are 80 SEO Statistics that prove the power of organic search engine optimization and search engine marketing.
On-Page SEO: A Simplified Guide to Getting it Right
What is on-page SEO optimization? In this simplified guide, we will show you how you can improve your on-page SEO to improve traffic and conversions.
5 Essential Structured Data Types Your Site Needs to Have
In this video, we’re going to be discussing the five types of structured data that are essential to almost every single website.
Write the Perfect Blog Title and Stop Confusing Google
What makes readers click on an article in Google search? Learn how to write perfect blog titles using headline tools and SEO best practices.
How and Why to Delegate Marketing Tasks
Feeling overwhelmed with all your marketing tasks? Delegating your tasks can help to free up time and resources. Learn more from SMA Marketing.
16 SEO Interview Questions To Ask Before Hiring an Agency – [Infographic]
So you want to hire an SEO Agency? Here are 16 SEO interview questions you should ask before signing on the dotted line.
Why You Need a Mobile Optimized Website for Local SEO
Mobile is now the dominant search platform for local businesses. Here’s how to ensure you have a mobile optimized website for local SEO.
NAP, Citations and Local SEO
It is crucial for marketers focusing on Local SEO to note voice search is increasing because it only serves up one or two results to the person searching.
Buyer Personas: The First Step in Creating Helpful Content
Creating buyer personas is essential to content marketing and SEO success. Learn how to write helpful content to reach your target audience.
Understanding the Factors in Semantic Search
Semantic search is the customization of the search results and how Google tries to deliver the most contextual information to searcher as fast as possible.
Why SEO Should be a Focus of any Content Strategy
A content strategy without SEO best practices in your marketing efforts is a waste of time and money. Learn why SEO and content go together.
Optimize Your Blog Posts Using an SEO Checklist [Free Template]
Need an easy SEO checklist to use for blog posts? Learn how to optimize blog posts for SEO with our blog post template which includes an SEO checklist.
How to Handle a Google Algorithm Update
Major Google algorithm updates can create a lot of chaos. In this infographic we share simple and practical advice for handling a major algorthim update.
Tracking Featured Snippets Using Google Sheets
In the latest episode of Hack My Growth, we’re looking at featured snippets, and more specifically, how can we see if our site’s actually ranking for one?
How Content Marketing and SEO Work Together
In this video, I share how to create a content strategy to improve your organic search visibility. Learn how content marketing and SEO work together.
What are Pillar Pages & How do They Impact Your SEO Strategy?
Having in-depth content that matches user intent leads to better organic visibility and links. Learn what pillar pages are and how they impact SEO strategy
Position Zero and Other SERP Features
There are so many more ways to rank today, we need to shift the way that we look at SEO to consider position zero and other SERP features.
Keywords vs Topics: Optimizing Your Pages for Search
What’s the best SEO strategy? In this video, I’ll share why a topic-based SEO strategy is the best way to optimize your pages for search engines.
5 SEO Optimizations You Can’t Afford to Ignore
There are SEO optimizations that you can’t afford to ignore. Learn 5 SEO tips that can have a significant impact on higher search engine rankings.
80 SEO Statistics That Prove the Power of Search [2022 Update]
SEO helps attract your target audience. Here are 80 SEO Statistics that prove the power of organic search engine optimization and search engine marketing.
On-Page SEO: A Simplified Guide to Getting it Right
What is on-page SEO optimization? In this simplified guide, we will show you how you can improve your on-page SEO to improve traffic and conversions.
Why Isn’t My Website Ranking?
Wondering “why isn’t my website ranking?” Read this blog to learn some of the possible reasons your website isn’t ranking highly in search results.
What SEO is and More Importantly is NOT!
The term SEO has a variety of meanings and is often understood. Learn what SEO is and how SEO works to improve a website’s visibility in search results.
Content Marketing Rule #1 – KISS: Keep It Straight & Simple
Learn the #1 Content Marketing rule you should be following to get found in search and create connections with your target audience.
How to Find Blog Topics That Improve SEO
Learn how to find blog topics that improve SEO to attract site visitors and convert them into customers. Focus on answering your customers’ questions.
Yes, Content Details Impact Your Rankings
Implementing SEO best practices with your content will impact your website’s ranking and engagement. Learn which content details for SEO to focus on.
Increase Your Search Visibility with 3 Twitter SEO Tips
Learn how brands can boost their search visibility by utilizing simple Twitter SEO tips and best practices.
Pinterest SEO: How to Optimize Your Pins for Search
In addition to finding recipes, Pinterest can be used to boost your brand’s SEO value. Learn about Pinterest SEO and how to optimize your pins for search.
WordLift Review: How to Leverage AI to Improve Your SEO
We will review WordLift, “An AI-powered SEO tool that does the heavy lifting for you.” What is WordLift and does it work? Let us show you.
4 Ways to Improve Your Facebook Business Page SEO
Whether you’re creating a Facebook Business Page or optimizing it, follow these four best practices to improve your Facebook Business Page SEO.
Google Reveals New Ranking Factors: Everything You Need To Know!
Google announced on Thursday, May 28, 2020 that they will be releasing the Google Page Experience Update sometime in 2021. We will cover what to do!
Google Algorithm Update? How to Easily See if Your Site Has Been Impacted
It’s no secret that Google constantly tweaks its search algorithm. In this video, I’ll share a quick and easy way to see how Google Core Updates impact your site.¬â€
5 Attributes of a Quality Link
What determines a quality link? In this video, I’ll share 5 attributes of a quality link. I think some of them might surprise you!
How to Close the Keyword Gap with SEMrush
We will be using SEMrush’s Keyword Gap tool to show a side-by-side comparison between keyword profiles of up to five competitors.
10 Search Behavior Statistics You Need to Know!
How does the typical user leverage search engines? In this video, I’ll share 10 important search behavior statistics.
Empathy & SEO: The Power of Search Intent
Is your SEO strategy driving the right traffic to your site? Learn how SEO, combined with empathy, can help you attract the right people to your website.
Why Featured Snippets Are Still Important
I’ll share what Feature Snippets are, what changed with Google and how you can target and optimize your content to earn those positions.¬â€
Voice Search for B2B: 3 SEO Tips to Get You Ahead of the Competition
Today’s savvy B2B SEOs are optimizing their businesses and clients to take advantage of B2B voice search. Check out the video below to learn more.
How and When to Use a Canonical Tag?
In this video, I share how and when to use a canonical tag as well as give you some short cuts to make this technical SEO strategy easier to implement.¬â€
How Reviews Impact SEO and Your Brand’s Reputation Online
Reviews are an essential part of the customer journey. 90% of consumers used the internet to find a local business in the last year.
Local SEO Explained
A strategic local SEO strategy can help your business differentiate itself and stand out from your competition. Read a brief explanation of local SEO in this SMA blog.
How Needs Shape Search Intent and Why It Matters to Your Marketing Efforts
By understanding the needs of our audience create a better search strategy. I share how needs shape search intent and why it matters for marketing efforts.
Google Search Quality Guidelines 2019: What Every Website Owner Needs to Know
Want to know how Google rates your website? Learn about the Google Search Quality Evaluator Guidelines that reflect what Google thinks search users want.¬â€
The Difference Between Good Backlinks and Bad Backlinks
How can you determine what a quality link is? Here’s some insight into backlinks and how to identify the difference between good backlinks and bad backlinks.¬â€
Tips to Optimize your Website to Rank in Mobile Search
Businesses should develop a diverse mobile optimization strategy to outrank their competitors. Learn how to optimize your website to rank in mobile search.
How To Increase CTR and Rank Using Search Console
SEO doesn’t have to be over complicated. By using this simple hack, you can grow your website’s rank and CTR leveraging Search Console.
What to Look for in an SEO Agency
Choosing the right SEO agency for your business can be difficult. There are many important qualities to consider before making a decision. Learn them here.
Understanding a Searcher’s Intent: Why Keywords Are Just the Beginning
How can you leverage search intent to drive more targeted traffic? Check out the video below to learn more.
The Best SEO Courses for Beginners
SEO can be a tough subject to learn. Check out this list of the best SEO courses, perfect for beginners.
What A SEO Consultant Should Deliver
Whether you are a business owner looking for help or an SEO agency, this video outlines baseline expectations of what every SEO consultant should deliver.
Optimizing Your Site Structure for SEO
We often talk about content, links and other optimization tweaks we can use to get great SEO results while overlooking basic technical elements of search. One such area is the…
Why Website Speed Matters
Is your website fast enough? Most users will leave if your site doesn’t load within 3 seconds. In this video, I’ll share why website speed matters and what you can…
How to Optimize Your Images for Google Image Search
Want to have your images rank in search for high-value keywords? In this video I’ll show you how to optimize your images in Google Image search.
The Role Content Marketing Plays Across all Channels
Content marketing is a part of digital marketing that takes time and financial investment. By taking the time to look at the content you create strategically, you will make your…
3 Phases to SEO Success
If you want to rank in the search and you want to drive meaningful traffic to your site you have to make sure that you are addressing all three phases…
Top 5 SEO Mistakes Made by Bloggers
Whether you’re new to the blog sphere or you have been blogging for some time, you should be aware of some of the most common SEO mistakes relative to blogging.…
How Social Media Impacts Search
How does social media impact search? While it may not have the direct impact you think it does, it is still something you should pay close attention to.
On-Page SEO Myths Debunked
In this video, I’ll be talking about on-page SEO and more specifically, a few myths that are very common around this topic in the SEO community.
7 Ways a Blog Can Help Your Business Right Now
No matter the type of business you own, blog content poses various benefits. Learn some of the most rewarding benefits of blog content and see how you can use blog…
How Search Engines Fight Link Spam
Link spam is something that search engines have been fighting for years. In this video, I’ll explain how search engines fight link spam and how you can keep your site…
How and Why You Should Respond to Customer Reviews
We live in a world where your online reputation can either make or break your business. Employers, customers, and clients are constantly checking Google before making important decisions. Customer reviews…
An Introduction to (The New) Search Console
Search console is a great free tool from Google that gives website owners powerful insights into how their website is performing in search. Learn how to start using search console…
What Past Google Algorithm Updates Can Tell Us About Search Today
What can Google Algorithm updates teach us about search today? I looked at every major update since 2000 and found out some pretty interesting stuff. Check it for yourself.
How to Handle a Major Google Algorithm Update
Every year, Google makes between 500 and 600 updates to their core algorithm. While not all of the updates are major, when a big one does role out, you need…
How to Google Like an SEO Pro | The Power of Search Operators
When it comes to leveraging Google for your link building and content marketing strategies, there is no better way to get the results you want without using search engine operators.…
How To Use Schema.org for Structured Data
When it comes to SEO, doing the little things extremely well is often the difference between generating and not generating results. Structured data adds value to your site by helping…
How Google Determines the Quality of a Link
Links are one of the core components of Google Algorithm. Google has a few things it looks for when determining the quality of a link. In this video, I’ll walk…
Is Content Really King? The Truth About Growing Your Organic Reach
The phrase, “content is king” is one of the most popular in the world of digital marketing. A quick Google search of the phrase will generate 117,000,000 results. This phrase…
SEOs Role in Omni Channel Marketing
Over the past few years SEO has made a resurgence in the world of digital marketing. It’s not because SEO stopped working or was no longer relevant, but more so…
Backlinks for Beginners (7 Types of Links)
When it comes to building an authoritative site, acquiring backlinks is absolutely essential. In this video, I give an overview of why backlinks matter, how to brainstorm a link campaign…
How (and Why) to Redirect a URL
So you just changed the name of one of your website pages and now you have a 404 Page Not Found error popping up in your crawl stats. Learn how…
Keyword Research in the Age of RankBrain
RankBrain has changed the way search engines interact with its users. When it comes to ranking for the right terms, we must approach keyword research in a different light. Learn…
The Impact of NLP on SEO
Natural Language Processing(NLP) is a way to reveal the structure and meaning of text using machine learning. See how NLP is impacting how to approach SEO.
The Anatomy of an Optimized Page
If you want your content to rank well and engage your users, optimizing your pages is a must. In the video below I’ll share some basic best practices for optimizing…
5 SEO Myths Debunked
In the video below I share and debunk 5 of my most hated SEO myths. SEO can be a powerful strategy when executed correctly.
Why Site Owners Should Know How SEO Works
Do you know how SEO works? While many site owners know that having a presence in search is important, most don’t know what it takes to increase search visibility.
7 Mobile SEO Tips You Need Right Now
Most searches are done on a cell phone and it’s time to put a mobile SEO strategy in place. Here are 7 tips you need to help you get started.
The Best Digital Marketing Tools On the Web
Do you what digital marketing tools are right to get you where you want to go? It can be hard to choose from the many options avaible today. Here are…
Optimizing Your WordPress Site For Search
Learn how to optimize your WordPress site for search! In this video, we cover the basics of on-page SEO and how you can optimize your website to rank better.
SEO Keyword Research for Beginners
Finding the right keywords for your SEO strategy is key to delivering a message your users really want. Learn the basics of keyword research in this video!
What To Do When Your Marketing Campaign Isn’t Producing
While digital marketing does at some level, level the playing field, it’s far from magically. So, what do you do, when you do not see the results you want?
What Are LSI Keywords and Why Are They Important
What is an LSI Keyword? LSI Keywords are essentially keywords related to the keyword that you search for on search engines such as Google. Learn more!
25 SEO Statistics that Prove the Power of Search
Check out these 25 25 SEO Statistics and see how search engine optimization is more important now than ever before! If you have a website, you need SEO!
Don’t Let SEO Poisoning Kill Your Search Rankings
SEO poisoning is when hackers infect a site with malicious code, using aggressive SEO tactics to redirect your visitors to their own sites for their own gain.
9 Simple Tips for Creating Better Tags
Title tags are frequently over looked by site owners, but if leveraged correctly can result in more search visibility and higher click-through-rates.
The “Secret” Behind Really Great Content
What separates good content from great? Learn the not so secret, “secret” behind great content marketing and what you can do today to imporve your own!
3 Strategies To Build Links Through Connections
Building links is not a dead practice, but it has changed a lot over the past few years. In this video, we will share how you can use relationship to…
3 Ways Local SEO Can Deliver Business Results
Local SEO is more important than ever for today’s business owner. Here are 3 simple ways locao SEO impacts your bottom line and what you can do about them.
5 Business Factors that Impact Your SEO
What factors impact your SEO? In this video, we will look at how your business itself plays a larger role in your SEO strategy and implementation.
The Most Important Aspect of SEO
In this episode of the SMA Marketing Min, I am going to be looking at the most common SEO questions I get. “What is the quickest way to improve my…
21 SEO Factors to Consider Before Publishing Your Blog Post
Getting your blog post to appear on the first page of Google takes work. These SEO factors will improve your blog post performance in search rankings.
How to Create Content that Boosts Thought Leadership & SEO
In this weeks SMA Marketing Minute, we answer a question about how to use content to benefit both thought leadership and our SEO efforts.
So You Want Growth? Take Action!
Everyone wants to grow, but few are willing to put in the work and time it takes to get there. Here are 3 lessons on how to work towards growth.
How to Prepare Your Website for Google’s Mobile First Index
Google’s move towards a mobile-first index is already underway. Learn what you need to do to make sure your site is ready for the switch in this video post.
Then vs Now: How the Internet Continues to Transform Traditional Marketing
Over the past 20 years, the internet has created news ways for marketers to reach their audience and has shifted the way we market across every channel.
Google Update: The Great Index Divide
Google just announced that within MONTHs they are going to divide their index between mobile and desktop ~ and the MOBILE index will be the primary index.
30 Online Marketing Terms Every Business Owner Needs to Know
Online market has created a vocabulary of its own. As G.I. Joes says, “Knowing is half the battle.” Here are 30 online marketing terms you need to know.
How to Generate BETTER Traffic: 6 Steps to Improve Your Content Marketing
The key to growing your business online isn’t more traffic, it’s better traffic. Check out these 6 easy steps you can take to improve your content marketing.
How to Get Started With Marketing Your Business Online
Whether you are just getting started with the web or you been trying to market your business for a while, this post will help you better understand the process.
25+ Years of SEO: A Timeline of Search Engine Optimization [Infographic]
SEO has been around much longer than many think. Join us as we look back at the 25+ years of the web and how SEO has impacted internet marketing.
Simplified Search Productivity Cycle: A Scalable Approach to SEO
Creating a scalable SEO stragety is essential to any business. The Simplified Search Productivity Cycle is designed to help keep you focused on your goals.
25 Proven SEO & Inbound Tools That Actually Work
Know what tools to use when putting together an Inbound Marketing or SEO stragety can be daunting. So here are 25 proven tools to help you maximize your plan.
How to Create a User Focused SEO Strategy
Creating an effect SEO strategy doesn’t have to be overwhelming. Use the 3 simple principles we point out in the video for success.
4 Ways to Maintain Brand Consistency
Learn the importance of brand consistency and 4 effective ways to achieve it to ensure a positive customer experience and successful marketing strategy.
35 Visual Content Tools to Increase Engagement in 2021
Here are 35 visual content tools to increase digital marketing and social media engagement. Use them to create images and videos that attract customers.
Best Practices for Using Mentions and Hashtags on Twitter and Instagram
Mentions and hashtags are an important part of your social media strategy. Learn best practices for using mentions and hashtags on Twitter and Instagram.
14 Days of Social Media Post Ideas
Consistency is key to successful social media marketing, but it can be difficult. Here are 14 suggestions for social media posts to get you started.
5 Ways to Market to Gen Z
As Generation Z enters the workforce and begins to make buying decisions, it’s time marketers focus on the strategies and ways to market to Gen Z.
What to Expect From Social Media Marketing in 2021
2020 threw a lot of curveballs for social media marketing. As you create your new social media strategy, consider these 2021 social media marketing trends.
Increase Your Search Visibility with 3 Twitter SEO Tips
Learn how brands can boost their search visibility by utilizing simple Twitter SEO tips and best practices.
Pinterest SEO: How to Optimize Your Pins for Search
In addition to finding recipes, Pinterest can be used to boost your brand’s SEO value. Learn about Pinterest SEO and how to optimize your pins for search.
4 Ways to Improve Your Facebook Business Page SEO
Whether you’re creating a Facebook Business Page or optimizing it, follow these four best practices to improve your Facebook Business Page SEO.
How to Optimize Your LinkedIn Profile for SEO
Are you looking to make better connections on LinkedIn or help users find you more easily? Use these seven steps to optimize your LinkedIn profile for SEO.
The Top 10 Facebook Marketing Statistics Every Business Should Know
Ten Facebook statistics for 2020 that prove small businesses should still optimize their Facebook business pages.
10 Easy Tips to Building a Better LinkedIn B2B Marketing Strategy
LinkedIn is the world’s leading B2B social media platform. Optimize your LinkedIn profile with these 10 tips for a better LinkedIn B2B marketing strategy.
Which Social Media Platforms Are Worth Your Time?
Which Social Media Platforms Are Worth Your Time? The solution to high ROI with social media marketing is rooted in understanding who your customers are.
Automation Isn’t Enough for Social Marketing Anymore
If you only using automation for social media posting you are missing out on valuable opportunities to leverage algorithms and maximize your reach.
The Importance of Social Listening
Do you know where your buyer persona is spending their time online? Strategic marketers understand the importance of social listening with best practices.
Is Instagram Worth Your Time?
So you’ve decided that it’s time to utilize social media to get the name of your business out there. As you scan over all your options, you will inevitably come…
Small Business Social Media Do’s and Don’ts
As a small business owner, social media provides you with a great opportunity to connect in a personal way with your ideal buyer. Learn what to do and what to…
How Social Media Impacts Search
How does social media impact search? While it may not have the direct impact you think it does, it is still something you should pay close attention to.
Do Facebook Lookalike Audiences Intimidate You?
Facebook is filled with powerful tools that can help your business reach the perfect audience. Perhaps no tool is more useful than Facebook’s lookalike audiences. However, for some, the process…
Will Snapchat Marketing Work for my Business?
Let me assure you Snapchat marketing works and is worth at least the time it takes to read this article.
Marketing Your Niche Business Online… FOR FREE!
In the video below I share three, free marketing tactics I’ve invested in since the beginning to turn my small sign project into my full-time career.
6 Ways to Win the Video Marketing Game
Savvy B2B marketers are creating engaging videos and using video marketing to expand their lead generation and inbound marketing efforts.
Rock Your B2B Marketing With Video
Successful B2B companies are using video in their content marketing strategy. Learn why video is an effective tool in B2B marketing.
30 Online Marketing Terms Every Business Owner Needs to Know
Online market has created a vocabulary of its own. As G.I. Joes says, “Knowing is half the battle.” Here are 30 online marketing terms you need to know.
8 Ways to Sabotage Your Social Media Marketing
Social media can be a powerful tool in your marketing strategy if you develop a plan. Here are 8 tips to help you meet your social media marketing goals.
5 Time-Saving Social Media Management Tools
Using a social media management tool can increase your marketing effectiveness. Here are 5 time-saving social media scheduling applications and their features
Social Media for Business: A Starter Guide to Facebook, Twitter & LinkedIn
New to social media but want to learn how to use it to market your business? We break down Facebook, Twitter and LinkedIn to help you get started.
13 Effective Tips for Building a Better Facebook Marketing Strategy
Facebook is the worlds leading social media platform. Learn how to create a Facebook marketing strategy from your business.
The Powerful Potential of a LinkedIn B2B Marketing Strategy
The is powerful potential in developing a LinkedIn B2B Marketing Strategy. Learn the fact about this LinkedIn and take your marketing to a new level.
How to Grow Your Business Using Social Media
Want to learn how to grow your business using social media? We have a few great tips to get you started and help connect your business with new leads.
How Inbound Can Drive Targeted Traffic And Grow Your Business Online
Inbound marketing can help you generate targeted traffic and grow your business online. Get started today using some great attract stage tactics.
How to use LinkedIn for Marketing Your Business
Learn how to use LinkedIn for marketing your business by creating a focused and optimized LinkedIn business page.
3 Myths Many Still Believe About Facebook for Business
Facebook for business is a great resource to share your business with the world and help you generate leads!
“Gold Rush”: The Power of Social Media Prospecting
Social Media Prospecting can a powerful tool for your company. It has the potential to generate quality leads and build your online brand.
7 Content Marketing Strategies You Can’t Ignore
We’re highlighting 7 content marketing strategies you can’t ignore. A well-rounded content strategy helps you connect with your ideal buyer.
What Is Topical Authority and Why Is It Important?
Want to dominate your industry? Here’s how to build topical authority and become the go-to source for information in your field.
Write the Perfect Blog Title and Stop Confusing Google
What makes readers click on an article in Google search? Learn how to write perfect blog titles using headline tools and SEO best practices.
Buyer Personas: The First Step in Creating Helpful Content
Creating buyer personas is essential to content marketing and SEO success. Learn how to write helpful content to reach your target audience.
Use SEO Content Best Practices To Get in Front of Your Ideal Client
SEO and content marketing go hand in hand. Learn best practices to get your website in front of your ideal clients.
Finding Your Target Audience
Learn how to find your target audience through buyer persona research and the benefits of audience marketing for reaching potential customers.
Why SEO Should be a Focus of any Content Strategy
A content strategy without SEO best practices in your marketing efforts is a waste of time and money. Learn why SEO and content go together.
How to Make Content More Engaging
Writing engaging blog content is hard, yet it is very important to boost your business’s success. Learn tips for writing good and effective content.
The Do’s and Don’ts of SEO Content Writing
Write valuable content for your readers with these tips for effective SEO content writing. These guidelines will help avoid SEO mistakes.
Duplicate Content: More Isn’t Better for SEO
Learn how duplicate content can affect your search rankings and SEO and ways to prevent and fix duplicate content on your website.
What is SEO Content? Hint: It’s Not Just for Search Engines
Learn more about what SEO content is and how to utilize on-page SEO strategies to boost your site’s rankings on Google search results.
What are Display Ads?
Learn more about display ads and how they can be a beneficial advertising strategy for your business if done correctly.
How to Write Content Based on Topic Clusters
Learn an effective way to improve your website’s rankings by strategically writing content based on topic clusters.
How Content Marketing and SEO Work Together
In this video, I share how to create a content strategy to improve your organic search visibility. Learn how content marketing and SEO work together.
What are Pillar Pages & How do They Impact Your SEO Strategy?
Having in-depth content that matches user intent leads to better organic visibility and links. Learn what pillar pages are and how they impact SEO strategy
Why Pillar Pages are a B2B Tech Marketer’s Best Asset (if Done Right)
B2B tech marketers use pillar pages to help their website visitors and Google easily understand their products and solutions while building topic authority
4 Ways to Maintain Brand Consistency
Learn the importance of brand consistency and 4 effective ways to achieve it to ensure a positive customer experience and successful marketing strategy.
Content Marketing Rule #1 – KISS: Keep It Straight & Simple
Learn the #1 Content Marketing rule you should be following to get found in search and create connections with your target audience.
35 Visual Content Tools to Increase Engagement in 2021
Here are 35 visual content tools to increase digital marketing and social media engagement. Use them to create images and videos that attract customers.
The Definition of Content Marketing has Evolved. Has your Strategy?
The definition of Content Marketing has evolved. Learn the top content marketing trends to attract buyers and increase the success of marketing campaigns.
Yes, Content Details Impact Your Rankings
Implementing SEO best practices with your content will impact your website’s ranking and engagement. Learn which content details for SEO to focus on.
The Role of Content Marketing in Semantic SEO
In this Hack My Growth episode, learn the role of content marketing in semantic search, including the importance of creating content for users and machines
What Questions Are Your Customers Searching? 3 Ways to Find Out
Do you know what questions your customers are searching? Use these 3 tools to discover the search queries that match your customers’ search intent.
A Simplified Digital Marketing Strategy
Learn how a simplified digital marketing strategy will take the guesswork out of implementing current digital marketing best practices.
Leveraging E-A-T to Build A Winning Content Strategy
In this video, we are going to look at how E-A-T impacts your content. Google talks about E-A-T 135 times within their Search Quality Guidelines.
5 Ways to Market to Gen Z
As Generation Z enters the workforce and begins to make buying decisions, it’s time marketers focus on the strategies and ways to market to Gen Z.
Does Blogging Still Work in 2021
In the latest episode of Hack My Growth we’re going to look at blogging and what role it plays in marketing in the year 2021 and beyond.
What is an Email Marketing Strategy?
An email marketing strategy is one tool in a complete digital marketing strategy. Emails work throughout a customer’s buyer’s journey.
Telling a Consistent Story Across Multiple Channels
Regardless of the different channels and platforms that we use, we need to tell a consistent story across multiple channels when we share our brand story.
What is the Purpose of a Blog and Do I Need One?
When working with clients, they often ask: What is the purpose of a blog? and Do I need a blog? Learn the purpose of a blog and how to get…
Why Structured Content is Essential to Digital Success
In this video, we will share why structured content is a must and how you can start to create your own content model.
Increase Your Search Visibility with 3 Twitter SEO Tips
Learn how brands can boost their search visibility by utilizing simple Twitter SEO tips and best practices.
Set SMART Goals for Your Content Marketing Strategy
Setting SMART goals for your content marketing strategy and measure their impact helps you focus on tasks that connect your company to your buyers.
Content Marketing for Customer Retention and Advocacy
Content marketing is essential to your customer retention strategy. Learn how to improve customer retention and customer advocacy using content.
4 Ways to Improve Your Facebook Business Page SEO
Whether you’re creating a Facebook Business Page or optimizing it, follow these four best practices to improve your Facebook Business Page SEO.
How to Optimize Your LinkedIn Profile for SEO
Are you looking to make better connections on LinkedIn or help users find you more easily? Use these seven steps to optimize your LinkedIn profile for SEO.
3 Reasons Why Brand Storytelling is Essential to Digital Marketing
Stories are essential for human communication. In the video below, I’ll share 3 reasons why brand storytelling is essential to digital marketing.
The Best Keyword Research Tools You May Not Be Using
We’re highlighting unique keyword research tools to help you write targeted content for your buyer persona. Stand out in a crowd and add to the conversation.
How Targeted Marketing Maximizes Your Marketing Budget
Targeted marketing increases the opportunities for your content to pull up in the right search queries. Learn four types of target market segmentation.
6 Ways to Expand the Reach of Your Infographics
How do you expand the reach of infographics to increase traffic to your website? Learn how to repurpose your infographics to achieve content marketing goals.
7 Copywriting Elements That Drive Sales (Even if You’re Not a Great Writer)
Copywriting is a skill that can be learned by anyone. If you’ve started a business and you’re wondering how to write the words that will get people to buy your…
Films and Shows Every Marketer Should Watch on Netflix
Netflix has scenarios we can apply to everyday life, especially in the professional sense. We’re featuring films and shows for every marketer on Netflix.¬†¬â€
How to Use Google and YouTube to Find Content Ideas Fast!
I want to share 3 simple ways to leverage Google and YouTube to quickly find content ideas that your audience is already interested in.¬â€
How to Write Better Headlines and Engage your Audience
Headlines are read 4 times more often than the rest of your copy. In this video, learn how to create better headlines to pull your audience deeper into your story.¬â€
Seven Steps to Build a Better Content Marketing Strategy
Is your content marketing strategy yielding the traffic and conversions you desire? Explore the 7 steps to build a better content marketing strategy.
Seven Content Promotion Ideas for Every Business
We’re featuring seven content promotion tips you can incorporate into your content strategy that can benefit your business and help you rank in search.
Our Data-Driven Content Marketing Process
View SMA Marketing’s data-backed content marketing process to learn how we help our clients achieve their marketing goals.
Are Infographics Still Effective?
Are infographics still effect? Here are 10 statistics that show infographics are a great way to convey complex information in a simple and concise way.
Content Marketing Strategies That Work for all Industries
To create unique content for clients in different industries, develop a detailed content strategy. Learn content strategies that work for all industries.
The Importance of Social Listening
Do you know where your buyer persona is spending their time online? Strategic marketers understand the importance of social listening with best practices.
How to Create Marketing Content That Attracts Buyers
Learn how to create marketing content that attracts buyers with these 5 tips. It starts with knowing your buyer persona, defining your keywords and staying true to your brand message.
7 Reasons Content Marketing is Overwhelming
Great content marketing takes time and attention to detail as well as consistent execution. Here are 7 Reasons Content Marketing is Overwhelming.
How Does Content Marketing Work?
Content marketing requires both a time and financial investment, yet yields high ROI. Learn how content marketing works for inbound marketing from one of our client success stories.
Learn to Write Like a Spy or Die Trying: What the CIA Can Teach Us About Content Marketing
The CIA style manual is a wealth of info relevant to content marketers. The Analyst’s Style Manual, developed from the CIA Writing Manual provides instruction on effective written communication for…
The Best Traits of Content Marketers in 2019
The role of a Content Marketer is to plan, create, and share helpful and educational content with the goal of reaching ideal buyers at every stage of the buyer’s journey…
The Role Content Marketing Plays Across all Channels
Content marketing is a part of digital marketing that takes time and financial investment. By taking the time to look at the content you create strategically, you will make your…
How Clickbait Can Hurt Your Brand
Clickbait can get you traffic, but it can also come at a risk. If you mislead your visitors you can damage your brand in the long-term. See why Clickbait may…
How to Use Content to Align Sales and Marketing
Content not only plays a vital role in marketing, but it is also essential for your sales funnel. Check out this weeks video to learn more about why your sales…
Small Business Social Media Do’s and Don’ts
As a small business owner, social media provides you with a great opportunity to connect in a personal way with your ideal buyer. Learn what to do and what to…
Why High-Quality Content Writing is Worth the Price
High-quality content within context is essential to digital marketing success. With the implementation of Hummingbird, Google agrees. Choosing the right writers.
Updating Outdated Blog Content without Harming SEO
When the time comes to update expired blog content it’s vital you do so without harming your SEO. There are several actions you can take to update your blog content…
4 Ways to Repurpose Blog Content
Creating content is time-consuming. So getting more out of your content is always a smart idea. Here are four great ways to repurpose your content.
Social Media Promotion vs. SEO Best Practices
Your website and your email list are the only real estate on the internet you own. Does that mean social media promotion is a waste of money? Learn more about…
Finding the Right Tone for Your Blog
Finding the right tone for your blog is an important part of developing a well-rounded content strategy because every piece of content that you publish is another chance to show…
What is Inbound Marketing?
Whether you’re in sales or services, you’ve probably heard of the term inbound marketing. But, what exactly does it mean? Read this article to learn about Inbound Marketing and why…
How to Answer the How
Inbound marketing is about attracting the right customer and establishing a personal connection. As you develop content to engage your client or customer at every stop along their journey you…
Cultivating an Online Community
There is more to an online community than setting up a Facebook group and inviting your friends. Cultivating an online community requires time and attention on the part of the…
How to Google Like an SEO Pro | The Power of Search Operators
When it comes to leveraging Google for your link building and content marketing strategies, there is no better way to get the results you want without using search engine operators.…
Write Better Faster Blog Content
At SMA, we intentionally create content every day. We have high standards for each article we publish. Our process takes time and attention to detail. I’ve learned the best way…
Essential Actions Create Outstanding Blog Content Consistently
One of the hardest things about having a blog for your company or niche’s website is trying to create outstanding blog content when you don’t have much time or an…
Top Blog Posts your Blog Needs Now
It’s a good idea to take time to make sure you have developed a content strategy that offers your readers helpful content at every stage of their journey with you.…
The Secret to Creating & Telling Your Brand’s Story
Branding is so much more than just colors and design. Your brand is how you make people feel when they connect with you. One of the hardest parts of branding…
Strategic Content Calendar: A Blogger’s Best Tool
Using a content calendar allows bloggers to strategically develop blog ideas incorporating keywords, flow, and long-term goals.
The Anatomy of an Optimized Page
If you want your content to rank well and engage your users, optimizing your pages is a must. In the video below I’ll share some basic best practices for optimizing…
Blog Content ROI
A roadblock may exist about the bottom line of blog content expectations in a business setting. Are you thinking about your content strategy correctly?
The “Secret” Behind Really Great Content
What separates good content from great? Learn the not so secret, “secret” behind great content marketing and what you can do today to imporve your own!
The Necessity of Analytics
Analytics explain the trends of the present and look to the goals of the future. Learn why analytics are a key part of success in blogging and content marketing
Creating Content Your Buyers Actually Want to Read
Using tools, research and empathy will help you write content that will engage your audience. Learn how to create content your buyers actually want to read.
Tips for Working with Freelance Writers
A great writer tells a story that is engaging, prompting readers to take action. Here are tips for working with freelance writers for content marketing success.
7 Tips To Creating Stronger Blog Content
The best blog content has a purpose, is relevant and informative. These tips to create stronger blog content will engage your readers and keep them coming back.
Marketing Your Niche Business Online… FOR FREE!
In the video below I share three, free marketing tactics I’ve invested in since the beginning to turn my small sign project into my full-time career.
21 SEO Factors to Consider Before Publishing Your Blog Post
Getting your blog post to appear on the first page of Google takes work. These SEO factors will improve your blog post performance in search rankings.
The Power of Storytelling
Storytelling will be a valuable tool as you blog. Effective storytelling help to set you apart from the millions of blogs posting content each week.
Content Marketing & Ads: Where Should You Focus Your Time?
Taking time to create great content and ad copy can pay off big time. In this video, I’ll share my approach to content marketing and a few good tips!
Inbound Marketing Tips for launching a side gig with limited resources [Video]
What inbound marketing tips can you offer someone launching a side gig where time and resources are both limited? In this post, I share my thoughts.
10 Ways To Bring Old Content Back From The Dead
You may want to update and repurpose your old content to help it be seen by your target audience. Here are 10 Ways to bring old content back from the…
6 Ways to Win the Video Marketing Game
Savvy B2B marketers are creating engaging videos and using video marketing to expand their lead generation and inbound marketing efforts.
Rock Your B2B Marketing With Video
Successful B2B companies are using video in their content marketing strategy. Learn why video is an effective tool in B2B marketing.
Inbound Etiquette 101: Engaging vs Interrupting
Inbound Marketing is one of the most effective ways to generate leads and grow your business. Let’s review 8 Inbound Etiquette rules we all need to use.
30 Online Marketing Terms Every Business Owner Needs to Know
Online market has created a vocabulary of its own. As G.I. Joes says, “Knowing is half the battle.” Here are 30 online marketing terms you need to know.
Why the Heck Should We Read Your Blog
Blogging is a powerful way to connect with your ideal buyer if used correctly. Here’s why we should read your blog.