SMA Marketing Blog

The SMA Marketing Blog

Understanding the Factors in Semantic Search

In the early days on the internet, getting contextually relevant results in search was nearly impossible. As more data has been collected on not just keywords, including content, user behavior and more, search engines today are beginning to grasp.

The Importance of Social Listening

 When I graduated from college my dad took me car shopping. As we went through the Consumer Reports checklist of safest and most reliable cars, the salesman came around and jumped into a pitch about how the car I was sitting in was one of the.

What is the Value Chain and Why It Matters to Your Business

Why do people buy a product or a service? Because it add value to their lives! Great companies can charge a premium for their goods and services because they have added value not just in the what they produce, but throughout the entire process..

Why is Link Building So Important to Your SEO Strategy?

There is no denying the importance of SEO to your business. In today’s competitive market, SEO is more important than ever. However, SEO can be difficult to execute effectively because there are several ranking factors involved in generating high.

How To Reverse Engineer a Marketing Funnel

Before building a marketing or sales funnel for your business, it can be very helpful to see what the competition is doing. By reverse engineering a marketing funnel that is already working for someone else, you can help accelerate the success of.

Are Your Landing Pages Built For PPC?

If you run your own marketing campaigns, then you probably are already aware of the importance of landing pages. Often these pages are responsible for creating a good first impression with a potential new customer. Most landing pages are built.

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