SMA Marketing Blog

The SMA Marketing Blog

5 SEO Browser Extensions Every Digital Marketer Should Be Using

"A browser extension is a plug-in that extends the functionality of a web browser." - Wikipedia.  Browser extensions are used in a number of ways. From enhancing your browser's user interface and security or blocking advertisements, these tools.

Key Benefits of Using In-House Writers vs. Freelancing Services

If you are familiar with the saying “content is king,” it likely doesn’t surprise you that creating digital content is one of the most costly and time-consuming areas for digital marketers and companies implementing a content marketing strategy..

What is Inbound Marketing?

Whether you are in sales or services, you’ve probably heard of the term inbound marketing. But, what exactly does it mean?

How to Run A Discovery Call

Not all leads are created equal. Learning how to run a discovery call is essential to anyone using inbound selling. The discovery call will help you find out whether your lead is a good fit and help make sure that you close the right customers..

How to Protect Your Identity on Social Media

Social media as we know it today just passed its 20th birthday. One of the earliest social media sites, Six Degrees, was established in 1997. It allowed users to make friends, send messages, and post messages to their bulletin board. Social media.

Why Content Marketing Shortcuts are Dangerous

While few things in life ring consistently true, one statement I always find myself admitting (with a hint of disappointment) is shortcuts don’t work. An athlete who doesn’t spend time lifting weights isn’t going to stay competitive. A musician.

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