So you’ve decided to invest in pay-per-click advertising (PPC). Congratulations on making the decision to invest in the future of your business. Now comes the easy part, right? All you need to do is enter in credit card information, write some ad.
Creating "good content" is not enough to grow your visibility and connect with your target audience. In order to succeed in today's digital economy, you need to structure your content for users, search engines, and other digital platforms will.
Many brands use Twitter to send out company news and updates. What these companies may not realize is this social media platform can also be used to increase your search visibility.
Ever wonder if changing a title tag would have a positive or negative impact on your organic search visibility? Have you wondered about changing the meta-description and the impact on click-through rates? Using A/B testing we can confirm whether.
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