SMA Marketing Blog

The SMA Marketing Blog

The #1 Demand Generation Rule You’re Breaking

Demand Generation is the process of telling your brand’s story and generating demand for your products and services. As an integral part of inbound marketing, the strategy is to make potential buyers aware that you have the solution to their.

How to Close the Keyword Gap with SEMrush

Do you know how well your site is stacking up against the competition? Are you missing big opportunities to gain organic visibility? A keyword gap analysis will uncover actionable insights that will help you create a  user-focused SEO strategy..

10 Search Behavior Statistics You Need to Know!

Understanding how people use search engines is essential for organic growth. SEO (search engine optimization) is a combination of optimizing your digital content for machines and people.  But how does the typical user leverage search engines? In.

The Best Keyword Research Tools You May Not Be Using

Recent survey results from SEMrush reveal that 91% of marketers in 2020 are utilizingcontent strategies as part of their marketing efforts. The breakdown of the types of content that marketers prioritize shows blog posts continue to top the.

6 Digital Branding Trends You Should Not Follow in 2020

The only eternal truth about digital marketing is that there is nothing eternal in it. The very moment when we think we understand where it’s headed is also the moment we realize that we are late to the party. The full range of media content.

Empathy & SEO: The Power of Search Intent

While SEO has continued to grow as an essential part of digital marketing, it's often seen as a very technical and less creative part of marketing. SEO encompasses many technical elements, but the core of SEO is about  user intent. In order to.

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