SMA Marketing Blog

The SMA Marketing Blog

Yes, Content Details Impact Your Rankings

We've all experienced the annoyance of clicking on a website URL only to discover the content has little to nothing to do with our search query. Perhaps like me, you've even tried a few links, adjusted the phrase in search, and still closed your.

The Role of Content Marketing in Semantic SEO

The latest episode of Hack My Growth will be discussing the role content marketing plays in semantic search. We will talk about the importance of creating content for users and machines, why semantic search has changed SEO, and what you can do to.

What Questions Are Your Customers Searching? 3 Ways to Find Out

Google continues to focus on user search intent. If you want your content to be served up in search results, it needs to match the intent behind your customers’ search queries. Search intent is the “why” behind someone’s search for information.

Best Practices for Using Mentions and Hashtags on Twitter and Instagram

Recently one of our clients asked about the difference between mentions (@) and hashtags (#) on Twitter and Instagram. I left the conversation thinking about how they are used and misused, and how they can be added to tweets and posts for more .

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