SMA Marketing Blog

  • The Ultimate Guide to Digital Marketing for Lawyers

    The Ultimate Guide to Digital Marketing for Lawyers

    The legal landscape has irrevocably shifted. In the past, potential clients seeking legal representation relied on phone books and word-of-mouth referrals. Today, however, the internet reigns ...

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  • The Ultimate Guide to Digital Marketing for Lawyers

    The Ultimate Guide to Digital Marketing for Lawyers

    The legal landscape has irrevocably shifted. In the past, potential clients seeking legal representation relied on phone books and word-of-mouth referrals. Today, however, the internet reigns ...

    Read more
  • Geo-Modifiers: Boosting Local SEO with Location Specificity

    Geo-Modifiers: Boosting Local SEO with Location Specificity

    Ever wonder how people find your brick-and-mortar business online? Imagine a customer is searching for a fantastic bakery “near me.” They whip out their phone and ...

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  • How to Run a Content Audit

    How to Run a Content Audit

    A content audit is a content marketing strategy that can help businesses align KPIs and content. It involves assessing the messaging and tone of website content ...

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  • What Is the Best Website Platform for Your Business?

    What Is the Best Website Platform for Your Business?

    Whether you’re looking to refresh your website or launch a new business site, your chosen website platform is important. Website builder platforms have greatly improved. However, ...

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  • Ultimate Guide to Choosing the Right Keyword

    Ultimate Guide to Choosing the Right Keyword

    Selecting the right keywords is one of the most important steps in your content and SEO strategy. While increasing organic traffic to your website may be ...

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  • How to Disavow Links: A Guide

    How to Disavow Links: A Guide

    Disavowing links is an action to address penalties imposed by Google on your website. If you receive a notification from Google regarding “unnatural links,” your website ...

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  • How and Why You Should Respond to Customer Reviews

    How and Why You Should Respond to Customer Reviews

    We live in a world where your online reputation can either make or break your business. Employers, customers, and clients are constantly checking Google before making important decisions. Customer reviews are extremely important to customers. Learn how and why you should respond to customer reviews.

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  • What Is an SEO Agency?

    What Is an SEO Agency?

    What is an SEO agency and what do they do? Learn how hiring an SEO agency will effectively drive traffic to your site and grow your business.

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  • What Is SEO?

    What Is SEO?

    The term SEO has a variety of meanings and is often understood. Learn what SEO is and how SEO works to improve a website's visibility in search results.

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  • 5 Ways To Convert SEO Leads Using Web Design

    5 Ways To Convert SEO Leads Using Web Design

    Learn how your web design impacts the conversion rate of you SEO leads and how a great design can grow your business online.

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  • SMART SEO & Content Marketing: How Your Message Impacts Rankings [Infographic]

    SMART SEO & Content Marketing: How Your Message Impacts Rankings [Infographic]

    A SMART SEO strategy begins and ends with the development and marketing of awesome content. See how content marketing and SEO are connected.

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  • Why Design a New Website

    Why Design a New Website

    There are a few different ways to refresh your website. Learn the benefits of designing a new website as a part of your digital marketing strategy.

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  • Digital Marketing Acronyms Defined

    Digital Marketing Acronyms Defined

    CRM, COS, SEO... Do any of these make sense to you? While we like to use a lot of acronyms in the digital marketing industry, many people may not be completely confident in the meaning behind them. In this video, I explained 12 of the most popular digital marketing acronyms.

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  • 6 Proven Methods To Improve Your Customer Experience Strategy

    6 Proven Methods To Improve Your Customer Experience Strategy

    Extend your relationships with customers beyond their initial purchase and create loyal fans with these methods for improving your customer experience strategy.

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  • Differentiating SEO vs. SEM

    Differentiating SEO vs. SEM

    SEM and SEO are digital marketing strategies that align to accomplish the same goals but consist of different execution. Learn more about SEM and SEO.

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  • What is Content Marketing?

    What is Content Marketing?

    Excellent content marketing cuts through the noise of unhelpful information to attract the right customers. Read more from SMA Marketing.

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  • What Is Internet Marketing?

    What Is Internet Marketing?

    Internet marketing is a powerful tool for businesses! Learn about digital platforms, tools, and content delivery systems to reach new customers.

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  • Guide to Search Engine Marketing

    Guide to Search Engine Marketing

    Looking to expand your digital marketing portfolio? It may be time to explore search engine marketing. Learn more from SMA Marketing.

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  • How to Design a Strategic Content Calendar

    How to Design a Strategic Content Calendar

    Using a content calendar allows bloggers to strategically develop blog ideas incorporating keywords, flow, and long-term goals.

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  • What Does a Content Marketer Do?

    What Does a Content Marketer Do?

    The role of a Content Marketer is to plan, create, and share helpful and educational content with the goal of reaching ideal buyers at every stage of the buyer's journey and beyond. So what sets the best Content Marketers apart from the masses?

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  • Ultimate Guide to Optimizing Your Google Business Profile

    Ultimate Guide to Optimizing Your Google Business Profile

    Developing a diverse Local SEO strategy for companies with brick-and-mortar addresses or clearly defined service areas includes establishing and optimizing a Google Business Profile (abbreviated GBP ... Read more

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  • Does Blogging Still Work?

    Does Blogging Still Work?

    In the latest episode of Hack My Growth we're going to look at blogging and what role it plays in marketing in the year 2021 and beyond.

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  • YouTube SEO Best Practices

    YouTube SEO Best Practices

    Did you know that YouTube receives 14.3 billion visits per month? That’s more than Facebook, Wikipedia, Amazon, and Instagram. Businesses and brands all over the globe ... Read more

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  • 6 Proven Methods To Improve Your Customer Experience Strategy

    6 Proven Methods To Improve Your Customer Experience Strategy

    Extend your relationships with customers beyond their initial purchase and create loyal fans with these methods for improving your customer experience strategy.

    Read more
  • 5 Ways To Convert SEO Leads Using Web Design

    5 Ways To Convert SEO Leads Using Web Design

    Learn how your web design impacts the conversion rate of you SEO leads and how a great design can grow your business online.

    Read more
  • Why is User Experience Important in Web Design?

    Why is User Experience Important in Web Design?

    Learn more about user experience (UX), why it is important for your website to have a good UX, and the benefits of having a good UX on your website.

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  • Why Design a New Website

    Why Design a New Website

    There are a few different ways to refresh your website. Learn the benefits of designing a new website as a part of your digital marketing strategy.

    Read more
  • Web Design and Development Services: How to Find the Right Agency for Your Business

    Web Design and Development Services: How to Find the Right Agency for Your Business

    Learn the tips & importance of working with a digital marketing agency to find the right web design and development services for your business.

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  • Looking for a Web Designer? 10 Things to Keep In Mind

    Looking for a Web Designer? 10 Things to Keep In Mind

    Looking for a web designer but not sure where to start? Your website is your digital front door. Here are 10 things you need to look for in a designer.

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  • The History of Website Design: 30 Years of Building the Web [2022 Update]

    The History of Website Design: 30 Years of Building the Web [2022 Update]

    The History of Website Design. We've come a long way in 30 years of building the world wide web. Take a look at web design's past, present and future.

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For 10+ years, SMA Marketing has been lending money to Kiva businesses. These loans help serve the needs of borrowers and their families. We are so proud to be a part of this community to help make such a positive impact on people from all over the world.

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