SMA Marketing Blog

The SMA Marketing Blog

What is Semantic SEO: How Search Has Changed and What You Can Do About It

Semantic search launched in 2013 with the release of Google's Hummingbird. Since then, Google's search engine has become more complex at a rapid rank. The integration of ML, with RankBrain, and NLP, with B.E.R.T. has enabled the search engine to.

What is On-Page SEO?

If you have a website or online business, you may be familiar with the basics of SEO. But, there may be some important elements you are missing. 

How Empathy Mapping Helps Create Better Marketing Stories

Some of the biggest and most trusted brands in the world were started during times of economic and social unrest. One thing these brands have in common was their ability to empathize and connect with their audience naturally and authentically.

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Keeping Your Google Ads Fresh

It can take a good amount of time to properly set up a Google Ads search campaign. There are so many little things that can make a difference including selecting the right audience, locations, bidding strategy, and keywords. Once things are up.

Marketing Funnel or Flywheel?

Many inbound marketers are abandoning the marketing funnel proclaiming "the funnel is dead." But is this true? Is the marketing funnel dead? Should we now focus solely on "The Flywheel?"  In this video, I'll walk through you through the Inbound.

How to Optimize Your LinkedIn Profile for SEO

LinkedIn is a great social media platform for professionals to network and make connections. It’s also a vital platform for businesses to use to increase brand awareness and communicate with their audience. Many people don’t realize LinkedIn is.

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