SMA Marketing Blog

  • Digital Marketing for B2B Companies

    Digital Marketing for B2B Companies

    Growing up in the 90s, marketing was completely different. Businesses then utilized broadcast and print as the most valuable channels to attract their target audience to ...

    Read more

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  • Digital Marketing for B2B Companies

    Digital Marketing for B2B Companies

    Growing up in the 90s, marketing was completely different. Businesses then utilized broadcast and print as the most valuable channels to attract their target audience to ...

    Read more
  • Is On-Page SEO Still Relevant in the Age of AI?

    Is On-Page SEO Still Relevant in the Age of AI?

    With artificial intelligence becoming increasingly integral to our daily lives and search engines like Google adopting AI at unprecedented levels, it’s crucial to revisit the fundamentals ...

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  • What Is a SWOT Analysis in Marketing (With Examples)

    What Is a SWOT Analysis in Marketing (With Examples)

    Knowing where to start when developing your company’s digital marketing strategic plan can be daunting. Implementing a SWOT analysis for Strengths, Weaknesses, Opportunities, and Threats will ...

    Read more
  • SaaS SEO: Everything You Need to Know

    SaaS SEO: Everything You Need to Know

    In today’s rapidly evolving digital landscape, establishing an online presence is crucial for SaaS (Software as a Service) companies looking to thrive. Having a solid search ...

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  • Top KPIs in Digital Marketing That Matter

    Top KPIs in Digital Marketing That Matter

    KPIs help you set exceptions and prove the effectiveness of your work. I share roles of KPIs in digital marketing and the key characteristics of good KPIs.

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  • Demand Generation vs Lead Generation: Know the Difference

    Demand Generation vs Lead Generation: Know the Difference

    In digital marketing, demand generation and lead generation are two terms that often create confusion, but both are crucial to a company’s growth. Yet, they serve ...

    Read more
  • Digital Marketing for B2B Companies

    Digital Marketing for B2B Companies

    Growing up in the 90s, marketing was completely different. Businesses then utilized broadcast and print as the most valuable channels to attract their target audience to ... Read more

    Read more
  • What Is a SWOT Analysis in Marketing (With Examples)

    What Is a SWOT Analysis in Marketing (With Examples)

    Knowing where to start when developing your company’s digital marketing strategic plan can be daunting. Implementing a SWOT analysis for Strengths, Weaknesses, Opportunities, and Threats will ... Read more

    Read more
  • SaaS SEO: Everything You Need to Know

    SaaS SEO: Everything You Need to Know

    In today’s rapidly evolving digital landscape, establishing an online presence is crucial for SaaS (Software as a Service) companies looking to thrive. Having a solid search ... Read more

    Read more
  • Top KPIs in Digital Marketing That Matter

    Top KPIs in Digital Marketing That Matter

    KPIs help you set exceptions and prove the effectiveness of your work. I share roles of KPIs in digital marketing and the key characteristics of good KPIs.

    Read more
  • Demand Generation vs Lead Generation: Know the Difference

    Demand Generation vs Lead Generation: Know the Difference

    In digital marketing, demand generation and lead generation are two terms that often create confusion, but both are crucial to a company’s growth. Yet, they serve ... Read more

    Read more
  • Essential Digital Marketing Strategies for E-Commerce

    Essential Digital Marketing Strategies for E-Commerce

    As the digital landscape constantly evolves, online shopping has become the norm for many consumers. As more consumers shop online, mastering e-commerce marketing strategies is essential ... Read more

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  • Find the Best Google PPC Ads Agency

    Find the Best Google PPC Ads Agency

    PPC (Pay-per-click) advertising, or paid ads, is an excellent option for achieving business goals. Using PPC Google Ads can increase brand visibility and attract new users ... Read more

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  • Keeping Your Google Ads Fresh

    Keeping Your Google Ads Fresh

    After building a Google Ads campaign your work is not over. Knowing how to update your ad copy is the key to success. Here's how to do Google Ads updates.

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  • Should I Advertise on Bing?

    Should I Advertise on Bing?

    Do you like Google Ads but wish that you could spend less and get better results? Bing and Microsoft's Ad platform is the solution you are looking for.

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  • 6 Proven Methods To Improve Your Customer Experience Strategy

    6 Proven Methods To Improve Your Customer Experience Strategy

    Extend your relationships with customers beyond their initial purchase and create loyal fans with these methods for improving your customer experience strategy.

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  • Is Search Engine Marketing Right for Your Local Business?

    Is Search Engine Marketing Right for Your Local Business?

    Did you know that a local business can have a top-ranking Google Business Profile and a website that hovers on page three for organic search? This ... Read more

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  • The Power of Using SEO and SEM Together

    The Power of Using SEO and SEM Together

    SEO and SEM are two highly effective strategies that help business owners reach their target audiences on search engines like Google. While the two marketing channels ... Read more

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  • What Is a SWOT Analysis in Marketing (With Examples)

    What Is a SWOT Analysis in Marketing (With Examples)

    Knowing where to start when developing your company’s digital marketing strategic plan can be daunting. Implementing a SWOT analysis for Strengths, Weaknesses, Opportunities, and Threats will ... Read more

    Read more
  • 7 SEO and Content Marketing Strategies for Realtors

    7 SEO and Content Marketing Strategies for Realtors

    Realtors need to adopt effective marketing strategies in today’s competitive market to stand out. While traditional methods like word-of-mouth and referrals still play a role in ... Read more

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  • How to Run a Content Audit

    How to Run a Content Audit

    A content audit is a content marketing strategy that can help businesses align KPIs and content. It involves assessing the messaging and tone of website content ... Read more

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  • Ultimate Guide to Choosing the Right Keyword

    Ultimate Guide to Choosing the Right Keyword

    Selecting the right keywords is one of the most important steps in your content and SEO strategy. While increasing organic traffic to your website may be ... Read more

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  • How to Design a Strategic Content Calendar

    How to Design a Strategic Content Calendar

    Using a content calendar allows bloggers to strategically develop blog ideas incorporating keywords, flow, and long-term goals.

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  • What Does a Content Marketer Do?

    What Does a Content Marketer Do?

    The role of a Content Marketer is to plan, create, and share helpful and educational content with the goal of reaching ideal buyers at every stage of the buyer's journey and beyond. So what sets the best Content Marketers apart from the masses?

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  • What Is the Best Website Platform for Your Business?

    What Is the Best Website Platform for Your Business?

    Whether you’re looking to refresh your website or launch a new business site, your chosen website platform is important. Website builder platforms have greatly improved. However, ... Read more

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  • Improve Your Search Engine Rankings With These Strategies

    Improve Your Search Engine Rankings With These Strategies

    At SMA Marketing, we develop and implement strategies that improve website SEO. Whether a website has lost visibility or a business owner wants to grow, the ... Read more

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  • How Long Does It Take To Build a Website?

    How Long Does It Take To Build a Website?

    Building a website is a detailed process that will take several weeks, if not months, to complete. While today’s platforms advertise simple websites you can launch ... Read more

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  • 5 Ways To Convert SEO Leads Using Web Design

    5 Ways To Convert SEO Leads Using Web Design

    Learn how your web design impacts the conversion rate of you SEO leads and how a great design can grow your business online.

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  • 5 Simple Steps to Improve Your Homepage Design

    5 Simple Steps to Improve Your Homepage Design

    Designing a great website homepage does not have to be as hassle. Use these 5 simple web design tips will help you create a great homepage.

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  • 13 Facts That Prove Growth-Driven Web Design Is Your Best Option

    13 Facts That Prove Growth-Driven Web Design Is Your Best Option

    Growth driven website design is the future of web design. If you still need some proof, these 13 facts should do the trick!

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For 10+ years, SMA Marketing has been lending money to Kiva businesses. These loans help serve the needs of borrowers and their families. We are so proud to be a part of this community to help make such a positive impact on people from all over the world.

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