The latest episode of Hack My Growth will be discussing the role content marketing plays in semantic search. We will talk about the importance of creating content for users and machines, why semantic search has changed SEO, and what you can do to.
Google continues to focus on user search intent. If you want your content to be served up in search results, it needs to match the intent behind your customers’ search queries. Search intent is the “why” behind someone’s search for information.