SMA Marketing Blog

The SMA Marketing Blog

Are Your Landing Pages Built For PPC?

If you run your own marketing campaigns, then you probably are already aware of the importance of landing pages. Often these pages are responsible for creating a good first impression with a potential new customer. Most landing pages are built.

How to Use the SOAP Email Sequence

Your email list is one of your most powerful marketing tools. It's the only channel where you have direct access to your users. In this video, I'm going to share how you can use your email list to move your leads into customers. 

How to Create Marketing Content That Attracts Buyers

Knowing how to market to your audience despite algorithm updates such as Google’s recent March 2019 Core Algorithm Update can be a challenge, especially if you aren’t confident you understand how your target market searches for information.

Link Penalties 101: What They Look Like and When to Address Them

When it comes to ranking high in search results, having high quality links pointed to your website is essential. But as I've said many times, not all links are created equal.  Bad links can harm your site and destroy your online credibility. In.

7 Reasons Content Marketing is Overwhelming

When you are looking for ways to reduce company expenses, it’s tempting to cut business costs by doing your own marketing. The challenge is that as a business owner you likely already have way too much to balance. If you don’t have the time to.

5 KPI Best Practices: Learn to Measure What Matters

To know whether your business is headed in the right direction or not, having KPIs is essential. But knowing what to measure can be difficult. In this video, I'll share 5 KPI best practices that you can use in order to make sure that you are.

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