SMA Marketing Blog

The SMA Marketing Blog

The Role Content Marketing Plays Across all Channels

The role of content marketing is rapidly expanding. A recent study from Clutch found that 82% of people were influenced by content marketing to complete a purchased.

A Simple Approach for Creating Website Content

When building or rebuilding your website, you need to take into account much more than just the design. Your content is what will tell the story of your brand. But creating content can be a time consuming and difficult process for many. In this.

Throw Me Something Mister: Comparing PPC and Mardi Gras

Carnival season is here and Mardi Gras day is right around the corner. In New Orleans, the city that I call home, the excitement is palpable. The traditional treat of the season, king cake, can be found everywhere, and people are planning their.

How Clickbait Can Hurt Your Brand

With so many brands looking to drive traffic to their websites, many rely on clickbait to drive attention.  Clickbait is "something (such as a headline) designed to make readers want to click on a hyperlink especially when the link leads to.

The Difference Between White Hat SEO and Black Hat SEO

When developing an inbound marketing strategy and generating traffic through links, marketers face a choice to either play by the rules of search engines or cheat. Some in the industry classify these strategies, and those who employ them, as.

Local SEO Best Practices - 2019 Edition

For businesses that focus on local consumers, local SEO is essential to attracting new customers. Like many other aspects of Google, the way they weight the local search results has changed quite a bit over the last few years. In this video, I'll.

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