• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

  • Contact

Building a website to attract and engage your customers begins with a Blueprint.

Web Design Intensive

Frustrated with the Overall Performance of Your Current Website?

It’s difficult for your customers to take action on your website when they experience issues like these:

  • They don't understand what you do and how you can help.
  • The site is confusing and there’s no clear path to conversion.
  • The website loads slowly and has technical errors causing a poor user experience.

Engaging Your Customers Starts with a Blueprint

Do you want to redesign your website or start a new build from scratch? Before we can start building, we must understand your business and the design and functionality you need to fully engage your website visitors. Then we can build the Blueprint for a site that delivers your brand message and converts customers.

Get Started
YOU NEED A PLAN:

The Web Design Intensive & Blueprint

Your website is your digital front door. It’s a reflection of your brand and helps build trust and loyalty with your customers. A poor website can turn potential customers away. But, a well-design website beckons customers to learn more and take the next step to use your services or buy your product.

The Web Design Intensive is our signature web design and development audit. Before we begin making changes to your site, we need to understand your brand identity, brand messaging, content requirements, site structure, and technical issues that are impeding your site’s performance.

We use our analysis of your needs and the needs of your customers to deliver a Web Design Blueprint that lays the foundation for your new or redesigned site. This is a crucial first step in creating a website that serves your website visitors and delivers business results.

See What’s Included in
Your Web Design Blueprint

See What’s Included in Your Web Design Blueprint

Brand & Messaging Research

We gather information from you about your business, products and services, brand messaging, customers, and web design requirements.

Web Design Audit

We audit your current website to uncover your current brand identity and message, site structure, content, and technical performance.

Recommendation & Action Plan

We create a customized web design plan – the Web Design Blueprint – and a proposed budget and timeline. We’ll use the Blueprint as the action plan should you hire SMA for your website build. You will receive a pdf of this document.

We gather information from you about your business, products and services, brand messaging, customers, and web design requirements.

We audit your current website to uncover your current brand identity and message, site structure, content, and technical performance.

We create a customized web design plan – the Web Design Blueprint – and a proposed budget and timeline. We’ll use the Blueprint as the action plan should you hire SMA for your website build. You will receive a pdf of this document.

We’ll review your site’s current traffic data to determine which channels are currently driving website visits and which channels present the most growth potential. 

Based on our SEO audit, content review, and keyword research, we’ll create a customized SEO action plan and content strategy to attract your buyer persona and achieve your business goals.

Timeline

The Web Design Intensive is a 3 to 4-week project consisting of research, technical and content audits, and strategy development.

Here is a look at the timeline and a summary of each call:

WEEK 1

Welcome Call

WEEK 3

Web Design Blueprint Plan

WEEK 5

Begin Website Build

WEEK 2

Web Design & Development Audit

WEEK 4

Web Design Blueprint Presentation

Get Started

WEEK 1

Welcome Call

WEEK 2

Web Design & Development Audit

WEEK 3

Web Design Blueprint Plan

WEEK 4

Web Design Blueprint Presentation

WEEK 5

Begin Website Build

Get Started