You can’t convert traffic you don’t have. Search Engine Optimization is essential to an effective inbound marketing campaign. The process of SEO focuses around making your website easy for both users and search engines to understand.
While search engines have become increasingly sophisticated, they are still far away from understanding a website the way a user does. SEO helps inform search engines about each page on your wesbite and how it may be useful for viewers.
Many businesses still approach their local digital presence with a yellow pages mindset. While name, address, and phone are improtant, today's customers need more before making a decision.
Getting your business listed on a websites, apps, and directory sites is essential to building a strong digital presence. When businesses start using their local digital presence not just for basic discovery, but as a distinct marketing channel, that's when the full value is unlocked.
A strategic local SEO strategy helps your businesses differentiate itself and stand out from competition by leveraging rich listings—moving beyond name, address, and phone to incorporate additional listing information.
The first step is setting a strong foundation. This is where on-page SEO comes in. Our team has the skills and know-how to turn your website into a lean, mean ranking machine. After that, a focused search marketing strategy is needed to drive attention to your content.
This takes time and skill to ensure that your site is giving the search engines the information they need. Because the engines are always tweaking the algorithm, it is important to have an SEO pro to market your site to both your visitors and the search engines.
The goal of SEO is to generate “free” or organic traffic from the natural results produced when someone does a search on an engine. You can’t pay for these spots; you have to earn them. This means in order to have success, you need to first have a solid strategy. An effective search marketing strategy that will earn high-quality rankings is composed of 2 parts; On-page SEO and Off-Page SEO.
We take a great deal of pride in keeping ourselves at the forefront of our industry. At Shelley Media Arts, we have a proven record of helping our clients, big and small, exceed their goals by getting them in front of the right leads at the right time using search engine optimization.
Shelley Media Arts has been so helpful in growing our small business. Everything from web design to SEO, Ryan Shelley has been my point person. Whenever I need something new or have a question, it is addressed immediately and efficiently. Being able to reach the modern client, who expects everything at the fingertips of their smartphone is extremely important, and Shelley Media has helped me to achieve that relevancy in my community.
Natalie Ward Dairy Road Discovery Center
I just want to say, Ryan knows his stuff! Since Shelley Media Arts began managing my website, my business has been booming! I had a basic website and Ryan turned it into something that actually works for me. I explained to him what my goals were and he has exceeded any expectations I had. He has done an exceptional job with my site and I would recommend him to anybody.
Ed Carreiro Ed's Concrete & Stucco
SEO leads have a 14.6% close rate, while outbound leads have a 1.7% close rate (Search Engine Journal). Stop wasting your money on traditional outbound marketing and start generating business where your customers are! An investment in SEO, is an investment in your business.