Ullian Realty Increases Website
Clicks by 16% and Promotes Google
Business Profile Interactions

Goal

Improve organic website visibility and relevant website traffic.

Challenge

Ullian Realty’s core KPI is selling commercial real estate on Florida’s Space Coast. Like many companies in its local industry, Ullian relies on digital marketing to elevate its profile through its website and Google Business Profile (GBP), which endures Google’s endless algorithm updates.

Many of the challenges they experience online come from working in a highly competitive industry and constantly shifting search algorithms.

Solution

Focusing on our core KPI, we began by laying a solid SEO foundation, including updating title tags, meta descriptions, correct schema, and on-page SEO structure.

Next, we completed a content audit and created a plan to update and optimize out-of-date content. We also looked for keyword gaps in content that our client’s competitors are ranking for.

Additionally, we implemented a content amplification strategy designed to earn relevant backlinks and target a local audience.

Finally, we analyzed our client’s GBP and developed a custom strategy to ask for customer reviews and further optimization and service promotion.

Results

With a tightening real estate marketing entering 2024, we prioritized the client’s KPI of increasing its organic visibility for potential customers within their service area. By updating content to reflect current investor concerns and ensuring a strong GBP, we saw consistent website traffic and contact form fills even with core algorithm updates. We continue to drive relevant traffic to the client’s website and GBP through consistent content updates and promotion.