Goal
Increase brand awareness and leads while reducing the cost per click of Facebook ads.
Challenge
Our client is very active on Facebook and wanted to increase their audience size so their posts reach more people. We were tasked with growing their audience without spending a lot of money.
Solution
When we inherited our client’s ads account, we started by organizing and restructuring the ads platform to provide consistency. From there, we evaluated keywords and Facebook’s target audiences to align ads better with Triple M Outfitters KPIs.
Properly organized ad campaigns: We ensured we were able to track conversions accurately.
Identified relevant keywords: We found keywords aligned with our client’s target audience and services using Meta suite tools.
Expanded keyword match types: To reach a wider audience and refine targeting, we experimented with broad, phrase, and exact match types.
Utilized negative keywords: We improved ad quality and reduced wasted spending by excluding irrelevant terms.
Results
We evaluated audience customization settings through Meta Suite and sharpened the language on the Facebook Business page to reach potential customers. With a tight budget goal of spending less than $2 per day, we greatly increased brand awareness with our client’s target audience.
Date Range: 6/8/2021 – 11/15/2022
Daily Budget: $1.75
New Page Likes: 4,135 (159.5% lift)
Total Spent: $881.08
Average cost per like: $00.21
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