Rigel Engineering Increases
Website Traffic by 30%

Goal

Improve organic rankings for targeted search terms and website visibility. 

Challenge

Rigel Engineering offers custom engineering solutions for military, industrial, and commercial applications. When we began working with Rigel, their website ranked for six keywords, all of which positioned it in the 40th position or higher.

1. The website was not attracting organic traffic.

2. Product pages had not earned any keywords and were not ranking.

3. Lack of internal linking and CTAs provided a poor user experience.

Solution

Focusing on our core KPI, we evaluated the website for best practices with on-page SEO, content, and schema.

Page by page, we created a plan to implement the missing elements each page needed to rank in search for the search terms the engineering firm’s target audience uses. Simultaneously, we developed a content strategy to earn the keywords Rigel’s competition ranks for. 

We began with an SEO audit of the entire website, identifying gaps in SEO best practices. Then, we laid a solid SEO foundation, including updating title tags, meta descriptions, correct schema, and on-page SEO structure.

Next, we identified a list of keyword gaps and created a content strategy to earn relevant keywords and increase visibility for the right audience.

With our foundation laid, we restructured the client’s market pages, focusing on content that speaks directly to each target audience, including blog posts and case studies.

Finally, we strengthened the ranking by 2 points by correcting directory links featuring inaccurate contact and location information.

Results

We prioritized the client’s KPI of increasing its target audience through organic search and content marketing strategies. Within the first six months of service, we greatly increased the number of website users, increasing brand, product, and service awareness.

Our strategy continues to improve Rigel Engineering’s organic reach, enabling its target audience to find and contact them quickly.