Bliley Engineering Boosts
Organic Rankings

Goal

Improve organic rankings for targeted search terms and website visibility. Increase relevant leads.

Challenge

Under new leadership, Bliley Technologies needed a way to use its website to generate leads and position itself as a thought leader in its industry.

1. The website was not attracting traffic or leads.

2. The website was not earning important keywords Bliley’s target audience used in search queries.

3. There were significant gaps in the buyer’s journey due to a lack of content and clear CTAs.

4. While Bliley continued to produce amazing new products, its marketing lacked innovation and was extremely outdated.

Solution

Focusing on our core KPI, we began by evaluating the story Bliley was telling to promote their products. With our buyer’s journey gaps identified, we developed a content strategy to move Bliey’s target audience from awareness through the decision stages.

We began by analyzing how users interact on the current website.

Next, we redesigned the website, ensuring a clear story and SEO best practices. Then, we laid a solid SEO foundation, including updating title tags, meta descriptions, correct schema, and on-page SEO structure.

With the new site launched, we began consistently publishing content to answer the target audience’s pain points.

Results

We prioritized the client’s KPI of increasing its target audience through organic search and developed a custom strategy that layered SEO and content marketing strategies. We improved overall website rankings for relevant keywords and program page rankings to ensure that traffic and conversions came from the correct target audience.