Challenge
As a leading competitor in a crowded market, MattressInsider was focused on achieving higher rankings on Google for several high-traffic keywords related to their products. Increased visibility in the SERPs would help direct more traffic to MattressInsider’s site and, in turn, increase the likelihood of greater sales.
Solution
After evaluating MattressInsider’s existing marketing and SEO strategies, our team set out to enhance their efforts. SMA initiated a series of SEO experiments on several of MattressInsider’s high-priority product pages.
By examining the top-performing results in search engine results pages (SERPs), we made various adjustments to better optimize MattressInsider’s key product pages for search intent.
Results
As a result of SMA’s changes, MattressInsider saw a 40% increase in organic traffic to the website and a 20% increase in the relevant keyword rankings in positions 1-3. In a competitive industry, the website has seen a steady increase in site users.
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