DragonPlate Boosts Traffic on
AI-Powered Search Platforms

The Challenge

As ChatGPT and other large language models (LLMs) gain popularity, we wanted to determine if the traffic these platforms would generate is worth pursuing. Did they have any real business value? While LLM search currently accounts for only a fraction of the overall search market, we want to adapt our strategy to ensure we maintain visibility across these new channels.

What We Did

We put together a strategy based on our experience:

• Better Tracking: We set up custom analytics to specifically monitor traffic coming from LLM sources.
• Smart Research: We analyzed the questions people ask about manufacturing solutions when using various large language models (LLMs) and search engines.
• Focused Content: We created content that directly answered the types of questions prospects were asking through LLMs.
• SEO That Works with AI: We adjusted our SEO approach to work well with how LLMs find and present information.
• Trying New Things: Thanks to our client’s openness to experimentation, we tested different approaches to see what worked best.

Results

Working together with our client, we saw some really interesting outcomes:

• More Visitors: We saw a steady increase in website visitors from ChatGPT and other LLM search platforms.
• Better Engagement: People from LLM platforms spent 2x more time on the site than visitors from traditional sources.
• Quality Leads: We’ve begun to see these visitors transform into genuine business opportunities. These weren’t just any leads – they were serious prospects with specific needs that matched our client’s expertise.
• Government Sector Success: One of our biggest wins was a high-value lead through an AzureChatGPT Government installation.

What We Learned

Based on this experience, here’s what we think is worth sharing:

• LLMs Can Generate Great Leads: ChatGPT and similar platforms aren’t just for answering questions – they send qualified prospects to businesses.
• Mix Up Your Marketing Channels: Businesses need to consider how to leverage LLM traffic in their marketing strategy. While it doesn’t have to be your primary focus (and probably shouldn’t be), consider how your audience is leveraging them and how you can get in front of them.
• Work Together and Test: This worked because our client was willing to try new things with us. We tested, learned, and improved together.
• Create Content That Works with AI: Companies offering specialized services should create content that directly addresses how people ask questions to large language models (LLMs).
• Early Adoption Pays Off: We’re still in the early stages of this trend, but we’re already seeing clear signs that it will become increasingly important, particularly for B2B and technical industries.

Conclusion

This experience demonstrated that being open to new marketing channels can yield significant benefits. Our content strategies and tracking methods helped turn these AI platforms into real sources of business opportunities for our manufacturing client.

The early results have been a pleasant surprise. Although our sample size is still small, this marks the beginning of how AI search will transform lead generation for technical and specialized businesses.

A single conversion from these leads could justify our agency’s fees for over a year, representing a significant return on investment for all parties involved.

“They are professional, creative, and customer-focused. We are very pleased with their services and results.”

– Jim Allred, DragonPlate