DeepSig Generates More Leads and
Increases Organic Traffic

Goal

Increase brand visibility and generate leads.

Challenge

DeepSig’s website was difficult to update, and the product pages were not optimized for sales. Additionally, the content did not provide a clear buyer’s journey, as there was a significant lack of informational content.

Solution

With lead generation as the core goal, we crafted a strategy to guide the target audience through a clear buyer’s journey:

Market Research and Analysis: We conducted extensive market research and analysis to understand DeepSig’s target audience and their needs. This informed our approach and allowed us to tailor the strategy for maximum effectiveness.

Website Redesign: We started by redesigning the website to tell the DeepSig brand story better, making it easier for potential customers to connect the solution with their needs. The new design provided a clear, user-friendly experience aligned with the buyer’s journey.

Content Update: The content on core product pages was updated to align more closely with the offered products. This helped communicate the value proposition more effectively and ensured potential customers understood how DeepSig’s solutions could benefit them.

Top-of-the-Funnel Content Strategy: We developed a comprehensive content strategy targeting the top of the funnel. This involved creating informational content that attracted new audiences, drove them to the website, answered pressing questions, and converted them into leads.

Results

We first set up proper tracking by migrating our client to Hubspot. With a clear sales funnel established, we implemented SEO work, including increasing relevant keywords and attracting relevant traffic.