DealHub Increases
Organic Traffic By 3484%
in 20 Months

Goal

Our objective was to position DealHub as its industry’s leading source of information, driving higher website traffic, user engagement, and, ultimately, conversions.

Challenge

With only 2K organic visitors a month, DealHub faced stiff competition in organic search results and needed a strategic partner to help establish domain authority.

Solution

In-depth Keyword Research: We began by creating a list of industry-relevant terms. Our list was divided into glossary articles and future blog articles. Each term focused on the SERP intent and considered how to answer the target audience’s questions.

Glossary Creation: We crafted an exhaustive and detailed glossary of the industry terms, meticulously designed to serve as a navigational aid for users and to underpin the website’s SEO foundation. This effort aimed to deliver a user-friendly resource that could simultaneously address industry-specific queries and enhance the site’s SEO performance.

Content Marketing: Leveraging the glossary as a springboard, we spearheaded the creation of a series of comprehensive blog posts, each a deep dive into topics of significance for the client’s target audience. This approach was tailored to cultivate thought leadership and organically draw search traffic, while also serving as a platform for demonstrating the client’s expertise and insights.

On-Page SEO: Every content piece, from individual glossary entries to expansive blog articles, underwent meticulous SEO optimization. This included careful keyword research and integration, strategic internal linking to foster a cohesive site structure, and a concerted effort to secure featured snippets on SERPs, thereby ensuring the content’s prominence and user accessibility.

Results

Organic Traffic: Within 20 months of implementation, organic search traffic skyrocketed by 3584%, with an influx of 89.8K new visits per month. This surge in traffic reflects the enhanced visibility of the website and the resonance and relevance of the content with the target audience.

Organic Traffic Value: The monetary worth of this organic traffic, were it to be procured through paid channels, has seen a 953% appreciation, rising from $13K to $137K per month. The $124K enhancement in organic traffic value stands as a testament to the increased number of visitors and to the caliber of the traffic drawn. The substantial rise in traffic value reflects a potent blend of strategic content placement and quality engagement, leading to a higher likelihood of visitor-to-customer conversion.

Domain Rating (DR): Witnessing a remarkable jump in the DR from the late 40s to a commanding 71, the client’s website emerged as a stronghold of reputable backlinks. This leap is indicative of the successful amplification of the site’s online presence and the establishment of a backlink infrastructure that signals trust and authority to search engines.

Top-Three SERP Rankings: The strategic content push resulted in more than 1.2K industry terms securing their position within the top three search results. This achievement underscores the precise targeting and SEO alignment of our content strategy, firmly positioning the client’s glossary pages at the forefront of industry-related searches.

Phenomenal Growth in Top 10 Rankings: Within the span of 20 months, our client witnessed an unprecedented 5,200% increase in keywords ranking in the top 10 search results. This monumental rise, from a baseline of 100 to an impressive 5.3K keywords, has significantly amplified the client’s online presence, ensuring their offerings are prominently displayed to potential customers actively seeking industry-specific solutions.

Broadened Reach in Top 100 Rankings: Concurrently, the number of keywords ranking in the top 100 swelled by 4,430%, escalating from 1K to a staggering 45K keywords. This broadened search footprint has enhanced the client’s digital discoverability, enabling them to engage with a more extensive and varied online audience.

SERP Features: Over 1.4K keywords achieved the ‘Featured Snippet’ status on Google. This prime real estate at the top of search results drives higher click-through rates and underscores the client’s stature as an authoritative source of information, fostering trust and credibility among users.

Since implementing the glossary, the client has seen their online presence and audience engagement skyrocket. The comprehensive glossary and associated content have served the client’s existing customer base and attracted new users, firmly positioning them as a trusted leader in their industry.