Think about how traditional marketing works: whether it’s a banner ad, a long-form landing page, a billboard or radio ad, the same fundamental principle is at work— grabbing people’s attention. It’s all about pulling you into their frame and forcing you to focus on their offer.
The problem is that most people, including you, have learned to tune out this traditional, “Outbound” marketing. How many times have you hit the mute button during commercials, or installed a popup blocker, or immediately clicked away when you realized you were reading a sales page or “sponsored” article? It’s annoying.
The truth is that 90% of the time when you go online, you’re not necessarily looking to buy. You just want information.
You want the answer to a question. The solution to a problem.
Consumers and B2B customers are no different. If your business is the source that provides that information, you have a huge advantage over your competitors. Inbound Marketing is about becoming that source by attracting the right audience with valuable content, and converting them into customers.
When people who are looking for answers get them from you, it positions you as an authority in your industry, and builds trust with your audience. Over time, they become convinced of your company’s credibility and quality, and turn to you when they’re ready to sign up or make a purchase.
Every business has its own unique advantages and challenges. As a Hubspot Gold Certified Agency Partner, we have the knowledge, tools and experience to produce content that will refine your offers, overcome problems and attract the right customers.
We’ll define your Buyer Persona (the customer who is a perfect match for your business) and craft a customized Inbound Marketing Game Plan that will attract new visitors, convert them into leads, and Nurture, Close and Delight them, maximizing their Customer Lifetime Value (CLV). This is the new way to build a loyal customer base that will keep coming back for years to come.
Then let’s get started designing your customized Inbound Marketing Game Plan. Our unique partnerships with leading tech firms give you an edge that few agencies can match. Contact us to learn more about our inbound marketing services.
2412 Irwin St.,
Melbourne, FL 32901