The Internet Has Changed the Way We Do Business

The Inbound GamePlan is a more flexible version of a traditional marketing strategy with a focus on shifting resources to the most measurable and effective inbound marketing strategies. The goal is to create a plan that will deliver the highest ROI for your business. 

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The Inbound GamePlan is designed to evolve and adapt to ever changing market factors and business needs. Before diving into tactics, taking the time to develop and plan your strategy is essential to success. 

Inbound Marketing Gameplan

6 Keys to Planning an Inbound Marketing Strategy

Before moving forward with inbound marketing, it is important that you have a plan that addresses each these areas.

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Buyer Personas

A Buyer Persona is a detailed picture of your ideal customer. You need to answer the question: “Who is my ideal customer and what are their pains?”

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Attract New Visits

Inbound is about being found when people start searching. You need to answer the question: “How will people find us online?”

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Convert to Leads

Visits to your website aren’t enough to bring success. To see results you need to answer the question: “How will we convert anonymous visitors into engaged leads?”

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Automated Nurturing

When a new lead is added, they’re not always ready to speak with someone yet. You need to ask yourself: “How can I use education to nurture them through the process?”

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Customer Delight

Your goal isn’t a single sale. Instead, you want to increase customer lifetime value (CLV) by asking: “How can I delight our customers after purchasing so that they purchase again and tell their friends?”

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Scale for Growth

To establish a growth engine that continues to attract, convert, and close new business, you need to ask the question: “How can I build a sustainable system that scales effectively over time?”

Inbound marketing is all about connecting all of your efforts together in order to help you maximize results.


Let's GamePlan! Contact us today and let's get started on creating a customized GamePlan for your business. Our unique partnerships with Hubspot and BrightInfo give you an edge that very few in the industry have. Click the button to the right to set up your consultation today.