The Inbound GamePlan is a more flexible version of a traditional marketing strategy with a focus on shifting resources to the most measurable and effective inbound marketing strategies. The goal is to create a plan that will deliver the highest ROI for your business.
The Inbound GamePlan is designed to evolve and adapt to ever changing market factors and business needs. Before diving into tactics, taking the time to develop and plan your strategy is essential to success.
Inbound marketing is about connecting all your efforts together in order to help you maximize results. To ensure you succeed, our GamePlan's are designed to covers all aspects of Inbound and Digital Marketing. Below are the 6 keys to planning an Inbound Marketing Strategy. Before moving forward with inbound marketing, it is important that you have a plan that addresses each these areas.
1. Defined Buyer Personas
A Buyer Persona is a detailed picture of your ideal customer. You need to answer the question: “Who is my ideal customer and what are their pains points?”2. Attract New Visits
Inbound is about being found when people start searching. You need to answer the question: “How will people find us online?”3. Convert Visitors to Leads
Visits to your website aren’t enough to bring success. To see results you need to answer the question: “How will we convert anonymous visitors into engaged leads?”4. Set Up Automated Nurturing
When a new lead is added, they’re not always ready to speak with someone yet. You need to ask yourself: “How can I use education to nurture them through the process?”5. Invest In Customer Delight
Your goal isn’t a single sale. Instead, you want to increase customer lifetime value (CLV) by asking: “How can I delight our customers after purchasing so that they purchase again and tell their friends?”6. Scale for Growth
To establish a growth engine that continues to attract, convert, and close new business, you need to ask the question: “How can I build a sustainable system that scales effectively over time?”
If you are ready to take you business to a whole new level, contact us today to see if an Inbound GamePlan is right for you! After you receive your finished GamenPlan you'll have a road map for digital marketing success.