• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.


        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.


        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.


        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.


        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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  • Best Practices for Title Tags and Meta Descriptions

    Help your potential customers find you through the power of organic search. Use this guide to optimize your title tags and meta descriptions for better visibility in search results.
    Get Access

    On-Page SEO: A Simplified Guide to Getting it Right

    In this visual guide to On-Page SEO, we cover how to optimize your site not just for the search engines, but for your users as well.
    Get Access

    SEO Campaign Launch Guide

    In this guide to implementing SEO campaigns, we walk you through the steps to create a digital experience to attract visitors to your brand and convert them into customers.
    Get Access

    Guide to Updating Old Blog Posts

    In this step-by-step guide, learn how to determine which blogs to update and how to optimize them for better visibility in search results.
    Get Access

    10 SEO Mistake to Avoid During a Website Redesign

    Redesigning your website isn't all glitz and glam. In addition to giving your website a fresh new look, use this opportunity to improve your site's performance in search, so you can get more traffic.
    Get Access

    How to Set Up and Use Search Console

    Search Console is essential for understanding your website's performance in Google search results. Learn how to use it in this complete guide.
    Get Access

    Business Owner’s Guide to SEO Myths

    Don't let outdated SEO practices hurt your business. In this guide, we bust the SEO myths that prevent optimal website performance in search results.
    Get Access

    Build A Better Buyer Persona – Template

    Our free, customizable buyer persona template will walk you through the process and help you develop in-depth personas. This is not your average persona template!
    Get Access

    Facebook Ads

    See how SMA helped a business grow its audience with Facebook ads, and can we help you do the same.
    Get Access

    Local SEO Checklist

    If you are serious about growing your local reach, having a local SEO strategy is crucial to your success. Use the Local SEO Checklist to optimize your website for local search.
    Get Access

    The Ultimate SEO Checklist

    Help buyers find your business online. This checklist covers all the major elements your website needs in order to correctly give the search engines the valuable information they need.
    Get Access

    SOAP Sequence Email Template

    Drive your prospects down the sales funnel quickly and seamlessly with SOAP Sequence emails. Use this template to create effective nurturing emails.
    Get Access

    SMART Goals Template

    Planning your marketing goals doesn't have to be a hassle. Use this template to define SMART marketing goals that will keep you focused so can achieve real results!
    Get Access

    Content Calendar Template

    Create a long-term Content strategy, fully develop your blog topic ideas, and reach your target buyers with this Content Calendar Template. It will help you organize and track the success of your content marketing campaigns.
    Get Access

    The Website Redesign Project Plan

    Follow this 10-point checklist and turn your website into a search engine optimized, inbound marketing machine!
    Get Access

    Blog SEO Checklist

    We’ve taken blog SEO best practices and condensed them into an in-depth checklist that guides you through the process of creating a blog that will attract your target audience.
    Get Access

    PPC Case Study

    Read what happened when we took over an existing Google Ads account for a large law firm. In this case, spending less earned them more.
    Get Access

    How To Use the Knowledge Graph for Higher Rankings

    Today's Google is more than just a bunch of blue links. By creating and leveraging the Knowledge Graph, Google now serves up images, videos, also asked for, and many other rich snippet features.
    Get Access

    How To Qualify Your Backlink Opportunities

    If you want to grow your reach and drive relevant traffic to your site and content, you need links. But not all links are created equal. This guide will show you how to qualify your links before doing outreach.
    Get Access

    The Ultimate Guide to Content Marketing for Business Growth

    Content drives business growth. Use this guide to create a content marketing strategy to fill your funnel with buyers and keep them coming back for more.
    Get Access
  • How To Qualify Your Backlink Opportunities

    If you want to grow your reach and drive relevant traffic to your site and content, you need links. But not all links are created equal. This guide will show you how to qualify your links before doing outreach.
    Get Access

    How To Use the Knowledge Graph for Higher Rankings

    Today's Google is more than just a bunch of blue links. By creating and leveraging the Knowledge Graph, Google now serves up images, videos, also asked for, and many other rich snippet features.
    Get Access

    SMART Goals Template

    Planning your marketing goals doesn't have to be a hassle. Use this template to define SMART marketing goals that will keep you focused so can achieve real results!
    Get Access

    SOAP Sequence Email Template

    Drive your prospects down the sales funnel quickly and seamlessly with SOAP Sequence emails. Use this template to create effective nurturing emails.
    Get Access

    Local SEO Checklist

    If you are serious about growing your local reach, having a local SEO strategy is crucial to your success. Use the Local SEO Checklist to optimize your website for local search.
    Get Access

    Build A Better Buyer Persona – Template

    Our free, customizable buyer persona template will walk you through the process and help you develop in-depth personas. This is not your average persona template!
    Get Access

    Guide to Updating Old Blog Posts

    In this step-by-step guide, learn how to determine which blogs to update and how to optimize them for better visibility in search results.
    Get Access
  • Blog SEO Checklist

    We’ve taken blog SEO best practices and condensed them into an in-depth checklist that guides you through the process of creating a blog that will attract your target audience.
    Get Access

    The Ultimate SEO Checklist

    Help buyers find your business online. This checklist covers all the major elements your website needs in order to correctly give the search engines the valuable information they need.
    Get Access

    Business Owner’s Guide to SEO Myths

    Don't let outdated SEO practices hurt your business. In this guide, we bust the SEO myths that prevent optimal website performance in search results.
    Get Access

    10 SEO Mistake to Avoid During a Website Redesign

    Redesigning your website isn't all glitz and glam. In addition to giving your website a fresh new look, use this opportunity to improve your site's performance in search, so you can get more traffic.
    Get Access

    SEO Campaign Launch Guide

    In this guide to implementing SEO campaigns, we walk you through the steps to create a digital experience to attract visitors to your brand and convert them into customers.
    Get Access

    On-Page SEO: A Simplified Guide to Getting it Right

    In this visual guide to On-Page SEO, we cover how to optimize your site not just for the search engines, but for your users as well.
    Get Access

    Best Practices for Title Tags and Meta Descriptions

    Help your potential customers find you through the power of organic search. Use this guide to optimize your title tags and meta descriptions for better visibility in search results.
    Get Access
  • The Ultimate Guide to Content Marketing for Business Growth

    Content drives business growth. Use this guide to create a content marketing strategy to fill your funnel with buyers and keep them coming back for more.
    Get Access

    Content Calendar Template

    Create a long-term Content strategy, fully develop your blog topic ideas, and reach your target buyers with this Content Calendar Template. It will help you organize and track the success of your content marketing campaigns.
    Get Access

    How to Set Up and Use Search Console

    Search Console is essential for understanding your website's performance in Google search results. Learn how to use it in this complete guide.
    Get Access
  • The Website Redesign Project Plan

    Follow this 10-point checklist and turn your website into a search engine optimized, inbound marketing machine!
    Get Access