• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

  • Contact

Building brand awareness and driving leads to your website through digital advertising begins with a Blueprint.

Digital Advertising Intensive

Frustrated with Your Current Ads Performance?

It’s difficult to attract qualified leads via digital ads when you’re experiencing issues like these:

  • Your competition’s ads are outperforming yours.
  • Your current ads aren’t optimized and you’re advertising on the wrong platforms.
  • You don’t have an in-house team to execute your digital advertising strategy.

Driving Leads Starts with a Blueprint

The Digital Advertising Intensive is our signature PPC audit. We use our research and analysis to deliver a Digital Advertising Blueprint for your ads strategy, saving you time and improving the ROI of your ad spend.

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The Digital Advertising Intensive & Blueprint

The Digital Advertising Intensive is a deep dive into your current advertising campaigns (if any) and those of your competitors. We begin with keyword research and a PPC audit to uncover opportunities to leverage paid advertising on the platforms that will provide the best reach.

Next, we conduct competitor research, a crucial step in creating a customized digital advertising strategy that delivers business results. The Digital Advertising Intensive ensures that we take the right approach for your business, saving you time and improving your ROI.

See What’s Included in Your Digital Advertising Blueprint

Keyword Research

We review your target keywords and research keyword opportunities you may be missing.

Digital Advertising Audit

We run a PPC audit to analyze your current ad performance and research other digital advertising channels relevant to your industry and target audience.

Competitor Analysis

We review your competitors’ ads on relevant digital platforms, looking for opportunities to expand your reach.

Content Audit

We’ll use our topic-based search strategy to build the authority of your site and its pages around core topics.

Review Current Metrics
& Opportunities

Using the audit, research, and competitor data, we look for opportunities to expand your reach and attract buyers via paid ads

Recommendations
& Action Plan

We create a customized strategy and a proposed budget. We lay out a 12-Week Plan of Action to drive traffic and conversions from digital ads.

We review your target keywords and research keyword opportunities you may be missing.

We run a PPC audit to analyze your current ad performance and research other digital advertising channels relevant to your industry and target audience.

We review your competitors’ ads on relevant digital platforms, looking for opportunities to expand your reach.

We’ll review the content on your site, looking for opportunities to restructure current content and develop new content to attract buyers using target keywords.

Using the audit, research, and competitor data, we look for opportunities to expand your reach and attract buyers via paid ads

We create a customized strategy and a proposed budget. We lay out a 12-Week Plan of Action to drive traffic and conversions from digital ads.

Timeline

The Digital Advertising Intensive is a 3 to 4-week project consisting of research, audits, and strategy development.

Here is a look at the timeline and a summary of each call:

WEEK 1

Welcome Call

WEEK 3

Blueprint Presentation

WEEK 2

Digital Advertising Audit

WEEK 4

Begin Digital Advertising
Retainer Execution

WEEK 1

Welcome Call

WEEK 2

Digital Advertising Audit

WEEK 3

Blueprint Presentation

WEEK 4

Begin Digital Advertising Retainer Execution
Get Started