• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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5 Excellent YouTube Channels to Follow to Learn SEO

Amanda Fallace

September 26, 2019

SEO can be a tough subject to master. But what better way is there to learn than by the SEO experts themselves? If you’re looking to improve your SEO game, there are a few high-quality YouTube channels you should subscribe to today. No matter your level of expertise, these YouTube channels are guaranteed to help you learn a thing or two about SEO.

5 YouTube Channels That Will Help You Learn SEO

Neil Patel

Industry leader, Neil Patel, digs deep into SEO on his channel, providing you with an abundance of safe, white-hat practices that are certain to boost your rankings. Patel’s collection of “How-to” videos are perfect for any skill level. The best part of Patel’s videos is that the majority of them are approximately 5 minutes long. You can learn easy-to-implement tips and tricks in just a few minutes.

Eric Enge

As part of the SEO community, you must familiarize yourself with Eric Enge, co-author of The Art of SEO, otherwise known as the “Bible of SEO.” Enge’s YouTube channel offers a huge collection of educational and comedic videos. In his “Digital Marketing Classroom,” Enge offers top-shelf suggestions, best practices, and tutorials that you can’t miss. If you’re looking to learn from an SEO master himself, definitely check out this channel.

Ahrefs

Ahrefs’ YouTube channel provides actionable SEO tutorials that will show you how to increase your organic search traffic and earn higher rankings. They offer several in-depth SEO videos perfect for beginners. I highly recommend their keyword-related tutorials. They also have a great selection of SEO tool comparison videos. These videos can help novice SEOs select the best tools for their needs without wasting money and time trying out every tool.

Moz

Moz provides a plethora of useful SEO information and tips in their Moz Daily SEO Fix and Whiteboard Friday YouTube series. Each of their videos contains helpful resources that educate viewers on inbound marketing and SEO for business owners. You’ll learn the ins and outs of SEO from some of the biggest names in inbound marketing and get some insight into popular Moz tools.

Hack My Growth

SMA Marketing’s Hack My Growth channel offers tips and strategies that our agency uses on a daily basis. Our channel features the latest trends in SEO, inbound, content marketing, data, analytics, and more. You’ll learn proven tactics to grow your website’s organic visibility and maximize your exposure. You’ll even get a chance to see some of our agency’s favorite SEO tools.

Give Your SEO Skills a Boost

Implementing a strong, high-quality SEO strategy is not only beneficial to your brand and marketing efforts, but it is critical for your web presence, especially within competitive markets. Whether you’re new to the field or consider yourself an expert, staying current on industry best practices is crucial for SEO success. Stay on trend with these YouTube channels.

Need more help? If you’re looking to boost your search rankings, contact SMA Marketing today! As Industry experts, we have the skills and knowledge to drive the right organic traffic to your website.

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Amanda Fallace

Amanda is SMA's Lead SEO Strategist working from her home office in Port Orange, FL. She is passionate about SEO and the Inbound Methodology. As a Florida native, she enjoys spending her spare time at the beach with her beloved dogs, Bentley and Kona.

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