Enter growth driven design. A new and radically different approach to the traditional website design process. What makes growth driven design different is that it keeps the focus solely on the user and meeting their needs. Creating a site your users actually want to engage with will not only help your marketing but will also better nurture your visitors into sales qualified leads.
This is a lesson we learned first hand. With our previous website design we wanted to show off all of the tricks we could pull off. We had a slider full of animations and content galore! Unfortunately, the conversion rate was no where near what we hoped to accomplish and we saw a number of our visitors never get past the home page. By using a great tool, Hotjar, we were able to see first hand how our users were interacting with our website. Our new, growth driven design site is much more focused and gives the users clear direction on the next steps they should take.
The words on your page are, for obvious reasons, extremely important. Making sure you have the right keywords in the appropriate places and at the correct density play a large role in your SEO efforts. But what many companies fail to realize is that the way the content is displayed is just as important. Is your text large enough? Is there enough negative space around the content to help your users focus in on the content? Remember, content is a part of the design.
While the website may not be for you, you do have the ability to help direct the users on where to go next. Whether is be a blog post or a page on your site, calls-to-action are a powerful tool to help your visitors make that next step. If you’re not using CTA’s, start. Another issue that can happen is too many CTA’s. Remember what we discussed above? By giving your visitors too many options they may get overwhelmed and leave. Make the next steps simple.
Your websites navigation is like a roadmap for your users. Just like in CTA’s, we want to give clear direction to our users. Most of the time the viewers on you site are looking for answers to their problems and the easier they find it, the better experience the you give them. To many sites out there have complicated navigations with multiple drop downs and more. See the pattern yet?
Tracking and analyzing your website is a must. So many website owners just hope that what they have will work and in a few years maybe they’ll get a new site designed and once again hope. But with todays technology, we don’t have to just hope. From Google analytics, to SEMrush and Hotjar and more, we now have the ability to test and tweak all aspects of our sites. This is really where growth driven sets itself apart. Not only do we track and analyze, but we make the necessary changes over time to improve your websites user experience.
All of these mistakes can be overcome using a better process. By thinking different, you can have a better looking website that actually works for you. Image, a low cost employee that never takes breaks and always produces! It’s never to late to start so check out the free offer below to learn more about the growth driven design process. If you have any questions or comments, let us know by commenting below!
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