• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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5 Common Mistakes Made During the Traditional Website Design Process

Your website isn’t for you, the simple truth that many businesses just simply won’t face. With over 1 billion websites on the internet how many of them are actually doing their job? A well-designed and growth-focused website can be a valuable member to your team working 24/7 building your brand and converting leads. Sadly, a majority of the sites on the web don’t serve their intended purpose and even do more harm to the brand. Your website may be broken and your brand and business is suffering because of it.

Enter growth driven design. A new and radically different approach to the traditional website design process. What makes growth driven design different is that it keeps the focus solely on the user and meeting their needs. Creating a site your users actually want to engage with will not only help your marketing but will also better nurture your visitors into sales qualified leads.

#1. More is Not Always Better

This is a lesson we learned first hand. With our previous website design we wanted to show off all of the tricks we could pull off. We had a slider full of animations and content galore! Unfortunately, the conversion rate was no where near what we hoped to accomplish and we saw a number of our visitors never get past the home page. By using a great tool, Hotjar, we were able to see first hand how our users were interacting with our website. Our new, growth driven design site is much more focused and gives the users clear direction on the next steps they should take.

Related:  Solving our Wed Design Problem: A Growth Driven Design Journey

#2. Content is Design Too

The words on your page are, for obvious reasons, extremely important. Making sure you have the right keywords in the appropriate places and at the correct density play a large role in your SEO efforts. But what many companies fail to realize is that the way the content is displayed is just as important. Is your text large enough? Is there enough negative space around the content to help your users focus in on the content? Remember, content is a part of the design.

#3. What’s Their Next Move?

While the website may not be for you, you do have the ability to help direct the users on where to go next. Whether is be a blog post or a page on your site, calls-to-action are a powerful tool to help your visitors make that next step. If you’re not using CTA’s, start. Another issue that can happen is too many CTA’s. Remember what we discussed above? By giving your visitors too many options they may get overwhelmed and leave. Make the next steps simple.

Melbourne FL Web Design#.4 I Can’t Find What I’m Looking for

Your websites navigation is like a roadmap for your users. Just like in CTA’s, we want to give clear direction to our users. Most of the time the viewers on you site are looking for answers to their problems and the easier they find it, the better experience the you give them. To many sites out there have complicated navigations with multiple drop downs and more. See the pattern yet?

#5. How Do You Know It’s Working?

Tracking and analyzing your website is a must. So many website owners just hope that what they have will work and in a few years maybe they’ll get a new site designed and once again hope. But with todays technology, we don’t have to just hope. From Google analytics, to SEMrush and Hotjar and more, we now have the ability to test and tweak all aspects of our sites. This is really where growth driven sets itself apart. Not only do we track and analyze, but we make the necessary changes over time to improve your websites user experience.

All of these mistakes can be overcome using a better process. By thinking different, you can have a better looking website that actually works for you. Image, a low cost employee that never takes breaks and always produces! It’s never to late to start so check out the free offer below to learn more about the growth driven design process. If you have any questions or comments, let us know by commenting below!

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