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5 Common Mistakes Made During the Traditional Website Design Process

Aug 19, 2015
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'Growth Driven Design - Website Design Melbourne FLYour website isn’t for you, the simple truth that many businesses just simply won't face. With over 1 billion websites on the internet how many of them are actually doing their job? A well designed and growth focused web site can be a valuable member to your team working 24/7 building your brand and converting leads. Sadly, a majority of the sites on the web don’t serve their intended purpose and even do more harm to the brand. Your website may be broken and your brand and business is suffering because of it.

Enter growth driven design. A new and radically different approach to the traditional website design process. What makes growth driven design different is that it keeps the focus solely on the user and meeting their needs. Creating a site your users actually want to engage with will not only help your marketing but will also better nurture your visitors into sales qualified leads.

YOUR WEBSITE IS BROKEN.
GROWTH DRIVEN DESIGN CAN FIX IT


#1. More is Not Always Better

This is a lesson we learned first hand. With our previous website design we wanted to show off all of the tricks we could pull off. We had a slider full of animations and content galore! Unfortunately, the conversion rate was no where near what we hoped to accomplish and we saw a number of our visitors never get past the home page. By using a great tool, Hotjar, we were able to see first hand how our users were interacting with our website. Our new, growth driven design site is much more focused and gives the users clear direction on the next steps they should take.

 Related:  Solving our Wed Design Problem: A Growth Driven Design Journey

#2. Content is Design Too

The words on your page are, for obvious reasons, extremely important. Making sure you have the right keywords in the appropriate places and at the correct density play a large role in your SEO efforts. But what many companies fail to realize is that the way the content is displayed is just as important. Is your text large enough? Is there enough negative space around the content to help your users focus in on the content? Remember, content is a part of the design.

#3. What’s Their Next Move?

While the website may not be for you, you do have the ability to help direct the users on where to go next. Whether is be a blog post or a page on your site, calls-to-action are a powerful tool to help your visitors make that next step. If you’re not using CTA’s, start. Another issue that can happen is too many CTA’s. Remember what we discussed above? By giving your visitors too many options they may get overwhelmed and leave. Make the next steps simple.

Melbourne FL Web Design#.4 I Can’t Find What I’m Looking for

Your websites navigation is like a roadmap for your users. Just like in CTA’s, we want to give clear direction to our users. Most of the time the viewers on you site are looking for answers to their problems and the easier they find it, the better experience the you give them. To many sites out there have complicated navigations with multiple drop downs and more. See the pattern yet?

#5. How Do You Know It’s Working?

Tracking and analyzing your website is a must. So many website owners just hope that what they have will work and in a few years maybe they’ll get a new site designed and once again hope. But with todays technology, we don’t have to just hope. From Google analytics, to SEMrush and Hotjar and more, we now have the ability to test and tweak all aspects of our sites. This is really where growth driven sets itself apart. Not only do we track and analyze, but we make the necessary changes over time to improve your websites user experience.  

All of these mistakes can be overcome using a better process. By thinking different, you can have a better looking website that actually works for you. Image, a low cost employee that never takes breaks and always produces! It’s never to late to start so check out the free offer below to learn more about the growth driven design process. If you have any questions or comments, let us know by commenting below!

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Ryan Shelley, CPBI

By Ryan Shelley, CPBI

Ryan is passionate about helping companies make a more personal connection online with their customers and prospects. He is a regular contributor to Search Engine Land, the largest and most popular SEO news site on the web. His works have also been featured on the HubSpot Blog, Business2Community and by LinkedIn Marketing Solutions.

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