• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.


        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.


        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.


        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.


        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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Write the Perfect Blog Title and Stop Confusing Google

Have you ever written a blog article title and felt something was missing? Like it needed to be jazzed up a bit yet it also needed to follow SEO best practices? That happens to me all the time. I often use a working title and by the time the article is finished, my creative juices are dried up and the headline doesn’t get the love it deserves.

If I feel this way about my headlines, I’m positive our readers aren’t giving them any notice. If I want to write the perfect blog title – one that makes it easy for my audience and Google to understand how my content answers their search query – I need to step up my game. 

We all face a deluge of information daily. What is it that makes us stop scrolling and click on an article, giving away our precious time and attention? A study by Conductor found that are are 5 main types of article headlines:

  • Normal (Ways to Make Drinking Tea More Delightful)
  • Question (What are Ways to Make Drinking Tea More Delightful?)
  • How to (How to Make Drinking Tea More Delightful)
  • Number (30 Ways To Make Drinking Tea More Delightful)
  • Reader-Addressing (Ways You Need to Make Drinking Tea More Delightful)

(Source:  5 Data Insights into the Headlines Readers Click)

Number posts attracted readers most, followed by Reader-Addressing posts. It’s also interesting to note that 51% of respondents preferred titles with 0 to 1 superlatives (such as “best,” “ever,” and “perfect”). The study’s results made it clear that readers want us to get right to the point, and they want to know what to expect after they click. Readers tend to click on titles that leave little ambiguity about the content they are about to read.

I recently wrote an article titled Where to Find Free Online Digital Marketing Training. When I wrote the title, I strictly used keywords in a phrase that I thought our target audience would be searching for. There was no other analysis that went into creating that title.

As I try to improve my own content marketing skills, however, I want to get better at creating catchy titles that increase conversions. There are several headline analysis tools on the web and I have used them sporadically for my own articles and our clients’ content. But I had never really taken the time to compare tools and their results.

After reading this quote from the father of advertising, David Ogilvy, I knew I needed to do better.

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

If better headlines mean more readers, more subscribers, and more customers, I need to improve my headlines constantly. Armed with new information about the best headlines to attract readers, I chronicled my headline analysis to help our readers and our SMA content team.

Here are the 6 Headline Tools To Write the Perfect Blog Title

 

CoSchedule

I started with CoSchedule’s Headline Analyzer because their tool gives a breakdown of the word balance, type of headline, a preview of what it would look like on the SERP, what it would look like in an email subject line preview, and how readers will scan it for keywords.

Here are the results of my original headline, “Where to Find Free Online Digital Marketing Training.” Coschedule classified it as “Generic.” Yikes!

coschedule headline analyzer.png

Changing the title to Free Online Digital Marketing Training That Every Marketer Needs improved my score, but it was still generic and lacked emotion.

coschedule headline analyzer 2.png

Now it became a game and I was determined to win! I changed it again to Free Digital Marketing Training That Will Supercharge Your Skills. Although still generic, it has more emotion so it’s an improvement.

coschedule headline analyzer 3.png

Advanced Marketing Institute’s Emotional Headline Analyzer

Time to move on to another tool. Advanced Marketing Institute has an Emotional Headline Analyzer, so I decided to give it a try. According to this analysis, the emotional value of the headline was higher than that of most professional copywriters. I’ll take it.

Free Digital Marketing Training That Will Supercharge Your Skills

Impact Plus

I continued my search for headline generator tools and stumbled upon Impact Plus’s Blog Title Generator. It doesn’t analyze a given headline. Instead, it gives you ideas to create compelling titles after you insert the keyword.

Impact Plus Title Generator

Playing off of the “How to Recover From‚Ķ” idea, I went back to the Coschedule tool and changed the headline to How to Overcome a Lack of Digital Marketing Skills. Bingo! My score increased to 76 and the headline was now a How To instead of a Generic title.

coschedule headline analyzer 4.png

Sharethrough

The next tool I tried was Sharethrough. The tool provides a headline quality score based on Behavior Model Theory and Sharethrough’s neuroscience and advertising research. Here’s how my new headline fared.

sharethrough 1.png
sharethrough 2.png

Using the suggestions offered, I further refined my title and changed it to Supercharge Your Digital Marketing Career: How to Learn These 5 Crucial Skills for Free and my score finally reached “Above Average” status.

sharethrough 3.png

I took the new and improved title back to Coschedule to see how it would rank in their tool. My score decreased in the Coschedule tool! It’s interesting how the two tools use different criteria to rank headlines.

coschedule headline analyzer 5.png

Portent’s Content Idea Generator

I was narrowing in on the best headline but I wanted to check one of my favorite tools for fun. I enjoy using Portent’s Content Idea Generator for blog title inspiration. This tool will give you some ideas that will help you overcome writer’s block and inject some personality into your title.

Portent's Title Generator

The New Improved Headline

Having done all these evaluations, I’m satisfied with the new blog post headline How to Overcome a Lack of Digital Marketing Skills. For social promotion, it’s more compelling than the original, Where to Find Free Online Digital Marketing Training. Since it’s more compelling and emotional yet still contains the keywords Digital Marketing Skills and promises to answer users’ questions about where to get those skills, it may result in more engagement on our social channels.

This was a good exercise using several headline analysis tools to fine-tune a topic and headline. I’ll use this process when creating content for our clients and future SMA blog articles. It takes a bit of time, but going back to what David Ogilvy said; it’s well worth the investment if it results in greater exposure for our content.

5 Tips for Writing Blog Titles That Google and Your Audience Understand

What can we learn from these tools? Blog post titles with active, emotional, and powerful words are more compelling. However, we must balance that with on-page SEO best practices and include the target keyword in the title.

To help Google and your audience understand what your article is about, follow these blog title tips:

  1. Use active verbs and target keywords in the title: Active verbs such as “Create,” “Generate,” or “Write” indicate to potential readers that the content is actionable, while including specific keywords helps search engines index your content and make it more visible in search engine results.
  2. Keep it short and sweet: Long titles tend to get cut off in search engine results, which can significantly reduce your chances of getting clicks. So aim for titles no longer than 70 characters so they won’t be truncated.
  3. Use numbers or brackets when appropriate: Numbers and brackets capture reader attention and indicate that the title contains a list or tips. When used appropriately, they can also make it easier for readers to identify what type of content the article contains quickly.
  4. Make sure it accurately reflects the content: It’s vital that your blog title accurately reflects the content contained within the post. Doing so will help you attract visitors interested in what you have written about. This is especially important if you use SEO keywords in your title, as it will ensure readers don’t click through to content irrelevant to their query.
  5. Incorporate questions or curiosity-provoking statements: Questions and curiosity-provoking statements can capture reader attention and encourage them to click on your post in search engine results. If a question or statement accurately reflects the content contained within your blog post, consider adding it to the title.

Following these tips can help you write the perfect SEO-optimized blog titles that attract more clicks from readers and rank higher in search engine results. Keep experimenting with different formats and phrases until you find one that works best for your website’s audience and goals!

Optimized Blog Titles Every Time

Need help publishing blog content consistently? Our SEO and Content teams are experts in helping businesses improve their online visibility through SEO-friendly content. We ensure every article has the perfect title and is optimized for search engines to increase the chances of your audience finding your content in Google search.

Want to learn more about how our team can help you publish content with effective blog titles to improve your search rankings? Contact us today!

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Editor’s Note: This article was originally published in May 2017 and has been updated with fresh content.

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