• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

  • Contact

Will Snapchat Marketing Work for my Business?

With Facebook, Twitter, and Instagram getting all of your company’s time and ad-dollars you might be wondering if Snapchat marketing is worth your attention. We get it. A lot of our clients don’t want to waste their time on what could easily be a digital trend. However, let me assure you Snapchat marketing works and is worth at least the time it takes to read this article.

Using Snapchat to Soar

Did you know there are over 158 million people using Snapchat? It’s hard to imagine that number is accurate, especially if you are not a user. Just keeping that statistic in mind, it almost feels like not using Snapchat will cause you to miss out on a great marketing opportunity. Alright, there you have it, a lot of users… guess that’s all we need to say? Not so fast.

If you are on Facebook, you already know that a lot of users doesn’t automatically translate to new customers. So, with that in mind, we have decided to examine a few of the ways you can use Snapchat to up your marketing game.

Filter Mania

People love a good filter. It’s a fact of life in 2017, and we don’t see that trend dying anytime soon. However, we do believe the trend will continue to evolve as the novelty of specific filters wears off, and new ones appear. 

With Snapchat you can create custom filters. Better yet, you can design a custom filter and purchase the ability to have it show up in Snapchat for people in a specific area. These areas can be fine tuned all the way down to the building you want to target. This means that if you are participating in a trade show, you can have a Snapchat filter created and distributed to only the people at the show. This allows potential new customers to interact with your brand in a modern and trendy way while also speaking directly to you at the trade show. Additionally, they will be sending out their snaps with your filter and logo to their friends and followers across the globe.

Please note that we have noticed a lot of filters are not organically found by Snapchat users, so it always helps to have some signage at your booth directing people to Snapchat so they will see your filter is available. 

Snapchat Followers

You should be taking fresh snaps and adding them to your company’s story. And if you are saying, “but we don’t have a company Snapchat account” then now is the time to get one. 

Your company’s Snapchat story is like the equivalent of a Facebook news feed. It’s where your followers can check up on you and see what you are doing. Unlike the Facebook news feed, we don’t suggest trying to communicate a lengthy message. Instead, you should focus on flashy visually interesting pictures. 

Some companies use Snapchat as a way to showcase the voice and culture of the company. There is nothing wrong with taking a picture of you and your coworkers on a Friday morning and then applying a fun filter to it. Snapchat is fun, and your followers want to have fun when they are using it. 

Don’t get us wrong, Snapchat is still a useful tool for product marketing, but “fun” is always going to be the key. If you have a new product to unveil, it won’t hurt to show it off on Snapchat.

Snapping It All Up

Consider this scenario. Imagine your business is at a tradeshow. At that tradeshow, you unveil a new product, interact with potential customers, and have an all-around great time. This entire scenario gets even better because you’ve created a custom filter and everyone that visits your booth can’t help themselves, and they all take a few snaps to try out the filter. Thus growing your brand awareness. Now, imagine that while this has been going, you’ve been taking snaps and feeding them to your story, beaming all of the good you are doing at the tradeshow to your loyal followers. Sounds like a win-win, right?

So, what are you waiting for? Get out there and get snapping!

New Call-to-action

Search by Topic

  • All Resources
  • SEO
  • Digital Advertising
  • Content Marketing
  • Web Development

Get Up-To-Date Digital Marketing Tips and Tricks Delivered Straight to Your Inbox!

SMA Marketing Digital Marketing Agency Giving Back to Kiva Making Loans