• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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Why You Should Let Web Design Drive Your Marketing Strategy

    In the modern world, online marketing has become an integral part of every company’s marketing strategy. But as more businesses embrace this form of marketing, it’s important to develop content that captivates your digital audience to keep them coming back. One of the ways to do this is to design websites that captivate your visitors.

    Though viewed as just another component of a company’s online presence, the design of your website is just as important as the content you post online. This means that the layout and design of your website must be carefully thought through if you want to achieve your marketing goal. The best way to achieve this is to hire a credible web design agency

    Below, we explore the various reasons you need to allow your web design to drive your marketing strategy:

    Web Design Boosts SEO 

    Web design plays a key role in enhancing your search engine rankings. The reality is that there are plenty of web design practices and elements that influence content publishing on websites. This also affects the way search engine crawlers index your site. To ensure that your website’s visibility stays up on search engines, your on-page SEO must be on point.

    Though it can be challenging to understand how web design works when you are not a professional web designer, SEO-friendly coding is critical to ensuring that search engines find and rank your site highly on search results.  The best way to ensure your website is designed in a way that enhances your business’s SEO strategy is to hire a credible web design company.

    Web Design Shapes The First Impression

    The way you design your website determines how your target audience will view your brand. When visitors open your website for the first time, their first impression of what your business is like is shaped instantly by what they see. That impression can affect your audience either positively or negatively. The impression your audience gets will determine whether they’ll stay on to learn more about your business or leave your site to check out a competitor.

    To drive your marketing strategy through web design, you need to ensure that your website is visually appealing and up-to-date. A poorly designed website that deters your visitors from the page can leave a negative impression in the minds of your visitors about your business. This could mean losing leads to your competitors. A beautiful, well designed website will enable you to keep leads on your web page longer.


    Site Design Enhances Business Competitiveness

    The biggest factor that should push you into allowing web design to drive your business’s marketing strategy is that your competitors are doing exactly that. To remain competitive, you need to start utilizing this strategy by designing your website in a way that makes it stand out. In business, competitors generally have the same products or services being offered at similar prices.

    To stand out from your competition, you need to find one thing that’ll set you apart. A properly designed website presents a huge opportunity to do exactly that. It creates a platform for a business like yours to show off the unique features in your offerings and convince customers and prospects to choose you over your competitors. A quality, appealing website gives your business an edge over the competition.

    On the other hand, a poorly designed, low-quality website will easily cause competitors to win over your customers. By investing in a well-designed and high-performing website, your business will attract more leads and keep them on your web pages longer.

    Web Design Reflects The Quality Of Customer Service 

    A website can show your target audience the kind of customer service they’ll receive from your business when they become customers. Just like how customer service agents in offline businesses welcome visitors, a bright, appealing, and modern website gives visitors a warm welcome. By looking at the design of your website, your audience will gather some insights about how your business views them.

    When you invest time and effort on developing a quality, well designed website, you show your audience the level of effort your business will put into helping them meet their goals. Such a website makes visitors feel your business is open and warm to customers. The flip side is also true. When you have an unappealing, outdated website, your business will appear to be cold and aloof to visitors. Your target audience has no interest in checking out a business that won’t value them.

    When developing a website, view the design aspect as the digital face of the business. Just as you would make a physical business location warm and friendly, focus on making your virtual location appealing and welcoming for your visitors. An updated website that features a modern design serves as a friendly customer service agent who greets new visitors virtually.

    Web Design Builds Customer Trust 

    Your web design can build or break customer trust. As a matter of fact, most people won’t trust a business that has poorly designed website. Poor design and outdated information are the two main trust-breakers for your online visitors. To drive your marketing strategy, you need to design your website in a way that conveys trust to your current and prospective customers.

    As they search for solutions, your prospects will spend time looking for a company that can fulfill their orders. If your website doesn’t inspire trust, they’ll move on to your competitor’s website. A professional website with relevant and up-to-date information gives your target audience the confidence to trust your business. This means they’ll spend more time on your web pages and generate more revenue for your business.

    Final Thoughts

    In a highly competitive business environment, having a business website can enhance your marketing efforts and attract more leads to your business. The key to achieving this lies in developing a high-quality, professional website that your audience wants to spend time on. You can easily get this done by hiring a good web designer to develop a website for your business.

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