• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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Why is User Experience Important in Web Design?

Web design and user experience (UX) go hand-in-hand. A well-designed website should provide an intuitive and enjoyable user experience and a great design aesthetic. Web design trends are constantly changing and evolving, so it’s important to stay up-to-date with the latest styles.

It is also crucial to ensure that your website has a good user experience (UX) because it will keep people returning to your site, while a poor one will send them away. There are many factors to consider when designing a website, but if you keep user experience in mind from the start, you’ll be on your way to creating a successful site.

What is User Experience?

User experience (UX) is how a person feels when using a product, system, or service. It’s the overall experience a user has with a company, from their initial contact to post-purchase follow-up. Good UX leads to customer satisfaction and loyalty, while bad UX can drive customers away.

There are many aspects to user experience, all of which need to be taken into account in order for a product or service to be successful. The user interface (UI) is one important element ~ this is what the user sees and interacts with, and it needs to be well-designed and user-friendly.

Other essential elements include information architecture (IA), which is how information is organized and presented, and usability, which is how easy it is for users to achieve their goals.

User experience can be improved at every stage of the user journey, from initial awareness to purchase and after-sales service. Therefore, it’s important to consider UX at every step of the product or service development process to create a seamless and enjoyable experience for the users.

There are many tools and techniques that can be used to improve user experience. These include user research, user testing, usability testing, heuristic evaluation, and A/B testing. By using these tools, companies can gain insights into how users interact with their products and services and make improvements accordingly.

Why is User Experience Important in Web Design?

User experience is important in web design for many reasons. First and foremost, it helps to ensure that your website visitors have a positive experience when using your site. Secondly, user experience helps improve your website’s search engine optimization (SEO) since search engines consider user experience when ranking websites. Finally, a good user experience increases website conversions since people are more likely to purchase from a site that is easy to use and navigate.

Finally, a good user experience increases website conversions since people are more likely to purchase from a site that is easy to use and navigate.

User Experience Phases

Web designers should be aware of four key user experience phases: research, planning, design, and testing. Each phase has a vital role in creating a successful website.

The research phase is all about understanding your audience and their needs. This is where you collect data on who your users are, what they want from your site, and how they interact with it. This information will help you make informed decisions during the other phases of the project.

The planning phase is when you take all the information gathered during research and start mapping out how the site will work. This includes things like creating user flows, sitemaps, and wireframes. This phase is crucial for ensuring that the final product meets the needs of your users.

You turn your wireframes into a visually appealing and user-friendly reality in the design phase. This is where you’ll choose colors, fonts, and other visual elements that will make your site stand out. It’s also important to consider the user experience during this phase and how your design choices will impact their interactions with the site.

Finally, the testing phase is when you put your site through its paces to ensure everything is working. This includes things like user testing, performance testing, and security testing. This is the last chance to catch any issues before launch so it’s important to take the time to do it right.

User experience is an important part of web design. By understanding the user experience phases and taking the time to do each one properly, you can create a site that your users will love.

User Experience Examples in Web Design

In web design, user experience (UX) includes considerations such as how easy it is for a user to find the information they are looking for on a website or how easy it is to use the various features of a website. Creating a good UX for a website requires taking into account the needs and wants of users and then designing the website accordingly.

Improving the UX of a website can have a positive impact on various aspects of a business, such as increased customer satisfaction and higher conversion rates. Therefore, it is important for businesses to invest time and resources into creating a good UX for their website.

Some user experience examples in web design include:

  • Using white space effectively
  • Designing for user flow
  • Creating a consistent user interface
  • Using clear and concise language
  • Using visuals to guide the user
  • Creating an intuitive search function

Is Web Development the Same as UX Design?

Web development and UX design are two distinct but related disciplines. Web development focuses on the technical aspects of building websites, while UX design focuses on the user experience with those websites.

Both web developers and UX designers need to have a strong understanding of how users interact with websites. However, web developers focus more on the behind-the-scenes aspects of website creation, while UX designers focus more on ensuring that user interactions are smooth and enjoyable.

If you’re interested in working in either field, it’s important to understand the difference between web development and UX design. Both disciplines require different skill sets and offer different career opportunities. 

What is the Difference Between UX and UI in Web Design?

User experience (UX) and user interface (UI) are often used interchangeably, but they are actually two different concepts. UX refers to the overall experience that a user has when using a product, while UI is specifically focused on the graphical interface and how it interacts with users.

While both UX and UI are important for creating a successful product, they have different goals. UX designers focus on ensuring that the user has a positive experience when using the product, while UI designers focus on creating an attractive and user-friendly interface.

It’s important to have both a good UX and UI, as they work together to create a successful product. A product with a great UX but a poor UI will be difficult to use, while a product with a great UI but a poor UX will be frustrating to use.

Web design and user experience play a significant role in the success of any website. By creating a website that is easy to use and navigate with a good user experience, and a great design, you can increase your chances of reaching your business goals.

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