“All you need to do is have a blog and the traffic will come pouring in!”
Does this advice sound familiar? This misguided advice has been followed by entrepreneurs, businesses and agencies for a number of years now. While content marketing is a powerful tool, it’s not the magic unicorn of internet success. As of 2020, Tumblr stats – 513 million blog accounts. Wordpress.com has more than 409 million people view more than 20 billion pages each month. and Medium, is quickly taking the world by storm with more than 60 million visitors a month. All of these numbers look extremely impressive, but the real questions still remains, why should anyone read your blog?
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