• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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Why the Heck Should We Read Your Blog

“All you need to do is have a blog and the traffic will come pouring in!”

Does this advice sound familiar? This misguided advice has been followed by entrepreneurs, businesses and agencies for a number of years now. While content marketing is a powerful tool, it’s not the magic unicorn of internet success. As of 2020, Tumblr stats ~ 513 million blog accounts. WordPress.com has more than 409 million people view more than 20 billion pages each month. and Medium, is quickly taking the world by storm with more than 60 million visitors a month. All of these numbers look extremely impressive, but the real questions still remains, why should anyone read your blog?

In the early days on the web, circa 1999, the blog was a place for individuals to openly share their thoughts, personal adventures and opinions with their small, intimate and close knit community. While their posts were usually visible to the world, only those who wanted to engage and valued what the author had written followed their blog consistently. Most of the early sites where focused on the “individual’ rather than businesses or news sites.

Fast forward to 2020 and everyone has a blog, but for much different reasons. Blogging has turned from an intimate and community focused platform for sharing and adding value into a billboard of regurgitated information for the masses. Don’t get me wrong, I am a firm believer in blogging, obviously. But after trying things the way everyone else did, I realized a few things. First, I wasn’t generating good traffic. Second, I was adding more noise than value and lastly, and most importantly, I wasn’t being myself.

Blogging is About More Than Traffic

If the sole reason you are blogging is to generate more traffic, then I can guarantee you one thing, your traffic will suck. We like to think that the masses are dumb and won’t see what we are doing, but truth be told, people are much smarter than we give them credit for. Sure, you may see a boost in your traffic for a little bit, but without a powerful purpose and clear direction, people will soon leave your site for something that adds value. 

More traffic is a short-sighted goal. Yes, growing your readership is important, but sustainable growth is a much more profitable goal. We live in a world where everyone wants to go “viral.” Really? Most viral content is exaggerated hype that often falls just as fast as it rose. What business really wants this? Using your blog to continually add value to your readers will encourage them to share your content with others who share their world view. This leads to sustainable, long-term, organic growth.

Renew vs Regurgitate 

How many content marketing tips can we take? Do we need another 5 best email practices list? List and “How to” posts are extremely helpful and the data backs it up. If fact, I create a lot of this type of content as well. But I now do it from a whole new angle. Instead of copy and pasting the latest tips from the industry “big dogs”, I personalize my lists to my audience. I write from my perspective and share how, what and why I do what I do. The key is to improve upon or share a personalized take on the strategies, topics, ideas, etc.

We live in a “copy and paste” culture where many don’t value the hard work and time others put into their content. Want to be different and give people a reason to read your blog? Write your own content.

Know Your Audience and Speak To Them

People are different. Seems like a simple concept to grasp and one that most of us would agree on. Many people are afraid to narrow their marketing scope, but the truth is that if you’re marketing to everyone you aren’t marketing to anyone.

Just because the business down the street uses certain marketing strategies doesn’t mean your clients will engage the same way. Of course, there are basic principles you want to use, such as SEO best practices. However, when you are developing blog content or an eBook for your ideal buyer you want to make sure the information is relevant and helpful to their buyer’s journey.

While reading blogging tips from a marketing website may give you some principles, you shouldn’t blindly follow them as a road map to success. Take the time to really understand your buyers and readers and then give personalized, professional advice and answer pressing questions they have. Tailor your content to meet the needs of real people who may come across it.

Don’t Do (or Stop Doing) These Thing:

  • Copy & paste content
  • Blog because everyone else is
  • Post “just because”
  • Copy the competition
  • Share un-useful information
  • Belabor a point to make a post longer
  • Complain
  • Promote your own ego

Blogging is a powerful tool to share your thoughts, opinions and give practical advice to your audience. Blindly publishing content without a clear purpose and without your audience in mind will only result in noise. If you want to see value and ROI from your blog, then publish content that adds values to your readers. People have more choices now than ever before and shorter attention spans to go along with them. Write with your audience in mind and share your heart, passions and knowledge with them. Give them a reason to come back time and time again. Copying others never made a business great. Learning from others and doing it differently has. It’s your choice.

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Original publication date July 8, 2016. Updated December 10, 2020.

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