“All you need to do is have a blog and the traffic will come pouring in!”
Does this advice sound familiar? This misguided advice has been followed by entrepreneurs, businesses and agencies for a number of years now. While content marketing is a powerful tool, it’s not the magic unicorn of internet success. As of 2016, Tumblr has 291.7 million blogs, Wordpress.com has more than 55 millions posts each month and the new kid on the block, Medium, is quickly taking the world by storm with more than 30 million visitors a month. All of these numbers look extremely impressive, but the real questions still remains, why should anyone read your blog?
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