• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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8 Reasons People Leave Your Website [Infographic]

Ryan Shelley, CPBI

October 21, 2015

Does your website grab the attention of your audience? Driving traffic to your site requires a ton of hard work and effort, but if your site isn’t engaging them all of that hard work goes to waste. Your website design plays a huge role in converting your visitors into leads. By simplifying and focusing your website design, you will lower the frustration of your audience and encourage them to take the next step.

Related Posts:

Below is an infographic sharing what NOT to do on your website. Many of these are common mistakes that can be fixed relatively quickly. Remember, your website is the foundation for all of your online marketing activities. Make sure you take the time to build a strong foundation.

Click on the image below to view an enlarged version of this infographic.

What Makes Someone Leave A Website?
Source: What Makes Someone Leave A Website?

Information sourced from: econsultancy.com, bx.businessweek.com, usability.gov and forrester.com.

A Quick Review of the 8 Reasons People Leave Your Website.

1. Bad Navigation: Don’t confuse your viewers. Make sure that your website navigation is simple and consistent throughout your site. Your navigation should make logical sense and follow the natural flow of your content.

2. Too Many Ads: For many website owners, this doesn’t apply, but if you do have ads on your sites be careful. Make sure that your ads aren’t the first thing your visitors are seeing.  While running ads can be a great way to monetize, make sure that the ads you are running complement your site and add value to your visitors.

3. Bad Content Structure: Bad content structure can kill your story and destroy your conversion rates. If you want viewers to connect and engage with you make sure your content is easy to find and digest. Group similar content together to make it easier for your readers to go deeper. Use bold headlines to draw the eye of your viewers towards content you want them to engage with.

4. Obtrusive Audio & Video: Personally, this is one of my biggest pet peeves. Nothing makes me leave a site faster than an audio track or video starting to play the moment I arrive on a site. Give your users the option to engage with your video or other media, but don’t force it down their throats.

5. Registration Required: Successful inbound marketing is all about positioning yourself as someone who wants to help rather than just a company focused on sales. Avoid putting unnecessary barriers between you and your audience. Your website needs to be inviting them into the conversation, not restricting their access.

6. Boring Content, Boring Design: Simple doesn’t mean boring. While we are strong believers in minimalistic design, make sure you give your audience enough. Your website is a resource for your audience so be sure to give them the information they need to know. Don’t be afraid to add accent colors to make your important elements stand out.

7. Poor Legibility: Hard to read fonts and over complicated text can drive people away. While you are an expert in your field, your audience is most likely not. Make it easy for them to read and digest. Websites that have content that is hard to understand have much lower engagement rates, so keep your content focused and easy to understand.

8. Lack of Frequency: Your site should be living and breathing. If you are not regularly updating your website, you are missing out on establishing consistency with your audience. Give reasons for your audience to return to your site by updating your site on a regular basis.

Want a website that adapts to its visitors?  Increase engagement and grow your influence online with a website that never gets dull. Learn how Growth Driven Design is changing the way marketers are approaching website design.

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Ryan Shelley, CPBI

Ryan is passionate about helping companies make a more personal connection online with their customers and prospects. He is a regular contributor to Search Engine Land, the largest and most popular SEO news site on the web. His works have also been featured on the HubSpot Blog, Business2Community and by LinkedIn Marketing Solutions.

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