Does your website grab the attention of your audience? Driving traffic to your site requires a ton of hard work and effort, but if your site isn’t engaging them all of that hard work goes to waste. Your website design plays a huge role in converting your visitors into leads. By simplifying and focusing your website design, you will lower the frustration of your audience and encourage them to take the next step.
Below is an infographic sharing what NOT to do on your website. Many of these are common mistakes that can be fixed relatively quickly. Remember, your website is the foundation for all of your online marketing activities. Make sure you take the time to build a strong foundation.
Click on the image below to view an enlarged version of this infographic.
1. Bad Navigation: Don’t confuse your viewers. Make sure that your website navigation is simple and consistent throughout your site. Your navigation should make logical sense and follow the natural flow of your content.
2. Too Many Ads: For many website owners, this doesn’t apply, but if you do have ads on your sites be careful. Make sure that your ads aren’t the first thing your visitors are seeing. While running ads can be a great way to monetize, make sure that the ads you are running complement your site and add value to your visitors.
3. Bad Content Structure: Bad content structure can kill your story and destroy your conversion rates. If you want viewers to connect and engage with you make sure your content is easy to find and digest. Group similar content together to make it easier for your readers to go deeper. Use bold headlines to draw the eye of your viewers towards content you want them to engage with.
4. Obtrusive Audio & Video: Personally, this is one of my biggest pet peeves. Nothing makes me leave a site faster than an audio track or video starting to play the moment I arrive on a site. Give your users the option to engage with your video or other media, but don’t force it down their throats.
5. Registration Required: Successful inbound marketing is all about positioning yourself as someone who wants to help rather than just a company focused on sales. Avoid putting unnecessary barriers between you and your audience. Your website needs to be inviting them into the conversation, not restricting their access.
6. Boring Content, Boring Design: Simple doesn’t mean boring. While we are strong believers in minimalistic design, make sure you give your audience enough. Your website is a resource for your audience so be sure to give them the information they need to know. Don’t be afraid to add accent colors to make your important elements stand out.
7. Poor Legibility: Hard to read fonts and over complicated text can drive people away. While you are an expert in your field, your audience is most likely not. Make it easy for them to read and digest. Websites that have content that is hard to understand have much lower engagement rates, so keep your content focused and easy to understand.
8. Lack of Frequency: Your site should be living and breathing. If you are not regularly updating your website, you are missing out on establishing consistency with your audience. Give reasons for your audience to return to your site by updating your site on a regular basis.
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