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Why Isn’t My Website Ranking?

Nov 28, 2018
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Why Isn't My Website RankingYou have just launched your website. It looks great, it has engaging content, and you are ready for an influx of visitors. A few days pass and you realize your website isn’t ranking for its target keywords, or for any keywords at all. Why is this happening?

The basics of a good SEO strategy are somewhat simple: write engaging content and build relevant links. In practice, however, SEO can be much more involved. Search engine ranking takes a lot of time and skill. This is why it is important to consider investing in or assembling a digital marketing team.

Websites fail to rank for a variety of reasons. When you have just launched your website, it’s easy to miss important elements and wonder where you have gone wrong. If it feels like you’re not getting any results, consider these possibilities:

You Haven’t Given It Enough Time

SEO is not an overnight process. It takes time to research, create, and implement an effective content strategy. Then, it takes even more time for Google to realize these changes have been made and then you have to wait for the search engine to determine if you are really providing new value.

According to an Ahrefs study, only 5.7% of all newly published pages will get to Google Top 10 within a year. The same study found that, on average, it takes anywhere from 2 to 6 months to rank in Google’s Top 10.

SEO requires patience. It’s hard, but you have no control over time.

You Have Tough Competition

Let’s face it. Some industries are more crowded than others and some of your competitors might have a bigger marketing budget. The more competitive your target keywords are, the more SEO work it will take for your website to reach the first page. In other words, the tougher the competition, the stronger your website needs to be in order to rank on the first page.

If your website isn’t ranking for its target keywords, it could be because of your competition. Analyze your competitors using an SEO software like SEOquake to understand the competition for your keyword before you start creating content and building links.

Your Website Doesn’t Have Enough High-Quality Content

Google’s algorithm is designed to recognize the most relevant and helpful results for any search keyword. If your content is short and simple, it may not be substantial enough for Google to recognize it as a relevant result.

You may want to consider beefing up your content by expanding its length and level of detail. If your content helps visitors learn more about your page’s topic, it will help you rank. People will share content if it’s useful. Content with real value will attract links from people who find it to be helpful.

You Don’t Have Enough Quality Links

Google’s algorithm uses two factors to determine whether or not a page is the best result for any search keyword: relevance and approval. Relevance is determined using the topic of the page and the anchor text of inbound links. Approval is determined using the popularity of signals, like the number of inbound links that point to the page and the value of the pages these links are on.

The more links your website has and the higher the value and relevance of these links, the more it will be viewed as a relevant page by Google. More quality links can result in first page rankings for your website.

Aside from these possibilities, there are numerous other factors that may be the reason your website isn’t ranking. There are so many things you can do to improve your search visibility. If you aren’t ranking yet, you may need to give it a little more time or you may need to make some serious SEO improvements. Either way, consider examining your situation and begin implementing changes that will improve your website’s visibility.

Having trouble developing an effective SEO strategy? Don’t just hire any SEO agency. Hire one with results! Contact SMA Marketing today! 

Contact SMA Marketing

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Amanda Marra

By Amanda Marra

Amanda is an online graduate student of the University of Florida, studying Digital Strategy. Working and studying from her home office in Melbourne, FL, she is passionate about content creation, inbound strategy, and SEO. As a Florida native, she enjoys spending her spare time at the beach and hanging out with her beloved dog, Bentley.

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