Email marketing is a powerful tool. If email were actually dead, as some have claimed, then why do so many companies send promotional emails? Here’s why, EMAIL WORKS! The question is how can you, as a business owner, use email to help nurture your leads and connect with your clients in a way that is not intrusive and annoying?
Did you know that, 66% of online customers in the US ages 15+ made a purchase as a result of marketing emails? (See more stats here) While email is free, there are still a number of businesses that aren’t using it, or not using it well, to reach and nurture their customer base. In this episode of the SMA Marketing Minute, we take a look at one of the best and most under-used marketing tools, email.
Hey, what’s up, everybody? I’m Ryan Shelley and you’re watching the SMA Marketing Minute.
Last week we talked about the four phases of Inbound; Attract, Convert, Close, and Delight. Today I want to talk to you about an inbound marketing tool you have available to you right now and you may not even know it. And that’s email. That’s right, email! Email is such a powerful tool to help those people who have converted into customers, to kind of help you close the deal.
Email is a little bit less intrusive than other forms of marketing. Especially instant message marketing, or texts or ads. It helps nurture the client because you can personalize your message. And it can sit in their inbox and they can mark it unread and come back to it over and over again and remember who you are and what offers you have for them.
Email is great if you have an updated blog you want to get out and let your followers know, “Hey man, we’ve got some great new content on our site.” Or maybe you have a new offer from a really segmented group of customers. You can email that group of customers letting them know that you have additional, valuable information for them on your website.
When you’re crafting your emails make sure that your subject is straight to the point. If you have a tool that allows you to personalize, I would highly recommend personalizing it like, “Hey John, or Steve” or maybe adding their company name in there. But don’t over-personalize, it can get a little bit weird and awkward.
The second thing is to make sure the email has one specific purpose. Don’t try to jam-pack everything into a single email. That’s going to overcrowd people’s minds, they really don’t want to read all of that stuff in the first place.
Email is still a powerful tool. We use it all the time with our inbound campaigns and have a ton of success with it. So maybe you should start thinking about using email for your business as well. Hope you guys found this really helpful and informative and look to connecting with you again next week on the SMA Marketing Minute.
About This Video Series
The SMA Marketing Minute is for business owners who are looking to improve their reach online, but don’t have a lot of time to research online marketing strategies. Each video will be 1 to 2 minutes long and focus on a specific and actionable element of online marketing that any business owner can do on their own without a lot of time involved.