• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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Why Email is Still A Powerful Marketing Tool

Why Email is Still A Powerful Marketing Tool

Email marketing is a powerful tool. If email were actually dead, as some have claimed, then why do so many companies send promotional emails? Here’s why, EMAIL WORKS! The question is how can you, as a business owner, use email to help nurture your leads and connect with your clients in a way that is not intrusive and annoying?

Did you know that, 66% of online customers in the US ages 15+ made a purchase as a result of marketing emails? (See more stats here)  While email is free, there are still a number of businesses that aren’t using it, or not using it well, to reach and nurture their customer base. In this episode of the SMA Marketing Minute, we take a look at one of the best and most under-used marketing tools, email.

Video Transcript:

Hey, what’s up, everybody? I’m Ryan Shelley and you’re watching the SMA Marketing Minute.

Last week we talked about the four phases of Inbound; Attract, Convert, Close, and Delight. Today I want to talk to you about an inbound marketing tool you have available to you right now and you may not even know it. And that’s email. That’s right, email!  Email is such a powerful tool to help those people who have converted into customers, to kind of help you close the deal.

Email is a little bit less intrusive than other forms of marketing.  Especially instant message marketing, or texts or ads. It helps nurture the client because you can personalize your message. And it can sit in their inbox and they can mark it unread and come back to it over and over again and remember who you are and what offers you have for them.

Email is great if you have an updated blog you want to get out and let your followers know, “Hey man, we’ve got some great new content on our site.” Or maybe you have a new offer from a really segmented group of customers. You can email that group of customers letting them know that you have additional, valuable information for them on your website.

When you’re crafting your emails make sure that your subject is straight to the point. If you have a tool that allows you to personalize, I would highly recommend personalizing it like, “Hey John, or Steve” or maybe adding their company name in there. But don’t over-personalize, it can get a little bit weird and awkward.

The second thing is to make sure the email has one specific purpose. Don’t try to jam-pack everything into a single email. That’s going to overcrowd people’s minds, they really don’t want to read all of that stuff in the first place.

Email is still a powerful tool. We use it all the time with our inbound campaigns and have a ton of success with it. So maybe you should start thinking about using email for your business as well. Hope you guys found this really helpful and informative and look to connecting with you again next week on the SMA Marketing Minute.

Happy Marketing.

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About This Video Series

The SMA Marketing Minute is for business owners who are looking to improve their reach online, but don’t have a lot of time to research online marketing strategies. Each video will be 1 to 2 minutes long and focus on a specific and actionable element of online marketing that any business owner can do on their own without a lot of time involved.

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