In today’s digital age, you need to have a strong website that makes a good impression on new and existing customers. That’s why keeping your website fresh is more important than ever before. 

There are a few different ways to refresh your website. You could tweak your current site or start from scratch with an entirely new website. While there are pros and cons to both options, designing a new website helps lay a solid foundation for success. Keep reading to learn why. 

Benefits of Designing a New Website 

Improves SEO and Site Performance  

Website redesigns provide the perfect opportunity to revitalize your site’s SEO performance. An outdated CMS can lead to a ton of technical issues that can make it difficult for your site to rank well on Google. Building an entirely new site on a high-quality CMS like WordPress lays a great foundation for a strong SEO strategy. WordPress offers hundreds of cleanly-coded mobile-responsive site themes, a key element Google considers when ranking websites. 

Refreshed Content Strategy

A new site presents a great opportunity to refresh your content. Not only does strong content help educate and inform your site visitors, but it also can increase your visibility on Google. When building a new site, audit your website’s content and identify gaps.

Here are some questions to consider:

• Is there content your site is missing or you can expand on?
• Is there content that is no longer relevant and should be removed? 
• How can you improve the readability of your content?

Optimized Site Experience 

Having an enjoyable user experience on your website is crucial. Users don’t want to spend time on a site that is difficult to navigate on an old and outdated CMS. A poor UX can contribute to decreased search ranking, customer retention rate, engagement, and conversion. Building a new website provides the opportunity for you to re-evaluate your site design to ensure it provides users with an optimal experience. 

Improved Site Security 

Cyber attacks hit businesses and private systems every day, and the variety of attacks continues to increase. Hackers can steal user information and passwords, install malicious software, and even distribute malware to your users.

Hacks can affect your sales, reputation, and relationship with customers. In the worst-case scenario, they can even put an end to your business. It is absolutely imperative for you to ensure your site is safe and secure to protect both your brand online and its users. 

Building a new website on a safe platform offers a new and clean beginning. However, there are some extra steps you need to take to insure your new website is safe. Here are some examples: 

• Use strong passwords
• Use a reputable hosting provider
• Use security plugins
• Move your site to SSL/HTTPS
• Limit site login attempts 
• Add two-factor authentication

More Cost-Effective

Instead of throwing money away at short-term site solutions, a new website gives you the opportunity to get things right from the start. Take time to audit your current website and look for opportunities to improve all of the areas listed above. Doing so can help increase conversion and revenue. 

Design a New Website That Gets Real Results

Your website is the digital front door to your business. That's why we believe your website design should be driven by real results, not hopeful hunches. At SMA Marketing, we specialize in website builds, rebuilds, and care that includes maintenance, updates, and hosting. Reach out to us today and we’ll be happy to help you!