• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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Why Design a New Website

Amanda Fallace

June 9, 2022

In today’s digital age, you need to have a strong website that makes a good impression on new and existing customers. That’s why keeping your website fresh is more important than ever before.

There are a few different ways to refresh your website. You could tweak your current site or start from scratch with an entirely new website. While there are pros and cons to both options, designing a new website helps lay a solid foundation for success. Keep reading to learn why.

Benefits of Designing a New Website

Improves SEO and Site Performance  

Website redesigns provide the perfect opportunity to revitalize your site’s SEO performance. An outdated CMS can lead to a ton of technical issues that can make it difficult for your site to rank well on Google. Building an entirely new site on a high-quality CMS like WordPress lays a great foundation for a strong SEO strategy. WordPress offers hundreds of cleanly-coded mobile-responsive site themes, a key element Google considers when ranking websites.

Refreshed Content Strategy

A new site presents a great opportunity to refresh your content. Not only does strong content help educate and inform your site visitors, but it also can increase your visibility on Google. When building a new site, audit your website’s content and identify gaps.

Here are some questions to consider:

  • Is there content your site is missing or you can expand on?
  • Is there content that is no longer relevant and should be removed?
  • How can you improve the readability of your content?

Optimized Site Experience 

Having an enjoyable user experience on your website is crucial. Users don’t want to spend time on a site that is difficult to navigate on an old and outdated CMS. A poor UX can contribute to decreased search ranking, customer retention rate, engagement, and conversion. Building a new website provides the opportunity for you to re-evaluate your site design to ensure it provides users with an optimal experience.

Improved Site Security 

Cyber attacks hit businesses and private systems every day, and the variety of attacks continues to increase. Hackers can steal user information and passwords, install malicious software, and even distribute malware to your users.

Hacks can affect your sales, reputation, and relationship with customers. In the worst-case scenario, they can even put an end to your business. It is absolutely imperative for you to ensure your site is safe and secure to protect both your brand online and its users.

Building a new website on a safe platform offers a new and clean beginning. However, there are some extra steps you need to take to insure your new website is safe. Here are some examples:

  • Use strong passwords
  • Use a reputable hosting provider
  • Use security plugins
  • Move your site to SSL/HTTPS
  • Limit site login attempts
  • Add two-factor authentication

More Cost-Effective

Instead of throwing money away at short-term site solutions, a new website gives you the opportunity to get things right from the start. Take time to audit your current website and look for opportunities to improve all of the areas listed above. Doing so can help increase conversion and revenue.

Design a New Website That Gets Real Results

Your website is the digital front door to your business. That’s why we believe your website design should be driven by real results, not hopeful hunches. At SMA Marketing, we specialize in website builds, rebuilds, and care that includes maintenance, updates, and hosting. Reach out to us today and we’ll be happy to help you!

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Amanda Fallace

Amanda is SMA's Lead SEO Strategist working from her home office in Port Orange, FL. She is passionate about SEO and the Inbound Methodology. As a Florida native, she enjoys spending her spare time at the beach with her beloved dogs, Bentley and Kona.

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