Why Design a New Website

Why Design a New Website

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You need a strong website that makes a good impression on new and existing customers. Entrepreneurs, nonprofits, B2B companies, and brick-and-mortar businesses benefit from organic search traffic, connecting them with the right target audience. As an increasing amount of the buyer’s journey begins online, it’s more important than ever to keep your website fresh.

Websites are not a “publish and forget it” digital entity. There are several ways to update your website, from a refresh to a rebuild. While both options have pros and cons, designing a new website helps lay a solid foundation for success.

Benefits of Designing a New Website

Improves SEO and Site Performance

Website redesigns provide the perfect opportunity to revitalize your site’s search engine optimization (SEO) performance. An outdated content management system (CMS) can lead to many technical issues, making it difficult for your site to rank well on Google. Building an entirely new site on a high-quality CMS like WordPress lays an excellent foundation for a strong SEO strategy. WordPress offers hundreds of cleanly-coded mobile-responsive site themes, a key element Google considers when ranking websites.

Refreshed Content Strategy

A new site presents a great opportunity to complete a content audit. Not only does strong content help educate and inform your site visitors, but it also can increase your visibility on Google. 

Here are some questions to consider as you audit your website content:

  • Is there content your site is missing or you can expand on?
  • Is there content that is no longer relevant and should be removed?
  • How can you improve the readability of your content?
  • Do you have duplicate content that you should combine?
  • Is there visual content, such as infographics, you should add?

Optimized Site Experience

Having an enjoyable user experience (UX) on your website is crucial. Users don’t want to spend time on a site that is difficult to navigate on an old and outdated CMS. A poor UX can decrease search ranking, customer retention rate, engagement, and conversion. Building a new website allows you to re-evaluate your site design to ensure it provides users with an optimal experience.

Improved Site Security

Cyber attacks hit businesses and private systems daily, and the variety of attacks continues to increase. Hackers can steal user information and passwords, install malicious software, and even distribute malware to your users.

Hacks can affect your sales, reputation, and relationship with customers. In the worst-case scenario, they can even end your business. You must ensure your site is safe and secure to protect both your brand online and its users.

Building a new website on a safe platform offers a fresh and clean beginning. However, there are some extra steps you need to take to ensure your new website is secure. Here are some examples: 

  • Use strong passwords
  • Use a reputable hosting provider
  • Use security plugins
  • Move your site to SSL/HTTPS
  • Limit site login attempts
  • Add two-factor authentication

More Cost-Effective

Instead of throwing money away at short-term site solutions, a new website lets you get things right from the start. Take time to audit your current website and look for opportunities to improve the areas listed above. Doing so can help increase conversion and revenue.

Design a New Website That Gets Real Results

Your website is the digital front door to your business. That’s why we believe your website design should be driven by real results, not hopeful hunches. At SMA Marketing, we specialize in website builds, rebuilds, and support that includes maintenance, updates, and hosting. Reach out to us today, and we’ll be happy to help you!

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Editor’s Note: This article was originally published on June 9, 2022, and has been updated with fresh content.

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