• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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Why Blogging is Still Important

Do you blog? Blogging is a great way to get fresh, personalized, and keyword-rich content onto your site. But with so many people blogging, is it even worth the time and energy? In this week’s SMA Marketing Minute, we are going to take a look at why blogging is still important and how you can create a blog your users will want to engage with. 

Check this out: 6 reasons Blogging for Business is a must [Infographic]

Video Transcript: 

What’s going on everybody, I’m Ryan Shelley and you’re watching the SMA Marketing Minute. Today I want to talk briefly about blogging and why you should blog too. There are so many blogs on the internet, millions upon millions. By just adding another blog, you’ll probably get lost. Right? That’s probably what you’re thinking. What’s the point? Everyone else is doing it, why should I do it too?

Well, the power of blogging is the ability to add your personality to your website. It’s a place where you can give insight to your viewers, visitors, to your prospects, leads, who you are, the way you do business, and the way you want to connect with your clients and customers.

Blogging is something that I believe should be very personal. Should be a place where you write really naturally and be authentic. And you can share helpful information and helpful tips. That’s going to add value to those coming to your website.

It’s also a great way to bring visitors back to your website. If you’re posting on a regular basis and you’re posting stuff that they like, they’re going to come back and start to engage with your content a little bit more.  It’s also a great way to drive leads. Adding calls to action at the end of your blog posts is a great way to take those readers and convert them into leads.

Blogs allow you to be you! They allow you to be open and authentic on your website about who you are, what you want to do, and how you want to help people. Start posting as frequently as you can. Don’t try to overdo it and “I’m going to blog every day for the rest of my life.”  You know, shoot for things you can actually achieve, short-term goals that you can accomplish. And then continue to work from there. As your users engage you’ll learn what types of content they like, and what types of content they don’t and your blog will just get better and better.

So get out there, get your blog going. Create great content, and engage with your customers. Happy marketing everybody and we’ll see you next week.

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The SMA Marketing Minute is for business owners who are looking to improve their reach online, but don’t have a lot of time to research online marketing strategies. Each video will be 1 to 2 minutes long and focus on a specific and actionable element of online marketing that any business owner can do on their own without a lot of time involved.

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