• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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Why (and How) to Prioritize Blogging

Building a business is hard work. There are hundreds of decisions to make every day. As the owner, you are the expert and final decision maker, but there is only so much time in each day. Prioritizing tasks is necessary, but when it comes to marketing are you focusing on the right things? If you aren’t blogging, then the answer is not likely.

Why Prioritize Blogging?

Logistically there are several ways a blog helps your customers find you through an internet search.

  • The more pages your website has, the more ways to find you in search.
  • Consistent blog posts are one way to show your website is current and active.
  • Blogging sets your website apart within your industry.
  • Statistically, your website traffic will increase by over 50% with the addition of a blog.
  • Blog posts provide fresh content to share on social media.
  • Blogging is another opportunity to show your clients and potential clients how much you care.

What Types of Blog Posts are Best?

Ok, so we know how great a blog will be for your website, but it’s important to point out not all blog posts are equal. High-quality, relevant content is the key to attracting customers to return to your website as well as remembering your name when they need the service or product you provide.

Blog posts should always be industry relevant and have original content. More than that they should inform or educate your reader. For example, if you are a home builder your blog post subjects could include different styles of homes, things to ask your contractor before beginning the building process, and how to decide if the time is right to build a house. These three subjects are very different, but all revolve around the industry of home building.

The best blog posts tell your potential customers about your company, yourself, or your industry. They are interesting and helpful. They are well-written, grammatically correct, free of spelling errors, and optimized for SEO. An optimized post will automatically rank higher in search results. It’s important to implement best practices to give your website the best chance to rank high.

Isn’t Blogging a lot of Work?

Even with the benefits we’ve laid out, you may wonder if blogging is worth the time and effort it will take away from more pressing business concerns. I suggest instead of asking whether it’s worth it to blog at all, you shift the question to ask how many times a year can I write a blog post.

The benefits gained from blogging far outweigh the time it takes to prioritize having a blog on your website even if you only blog a few times a year. Of course, a few new blog posts a week have a better chance to drive customers to your site than a few blog posts a year, but the benefits remain the same.

This is especially true with evergreen blog posts. Going back to our house builder example, there is some content that stays industry relevant while other blog articles are only helpful for a short time. A blog post that features the most popular building trends in 2001 isn’t going to be of much interest to people looking to build in 2018 unless the trends have stuck around. The fewer blog posts you publish, the more you should focus on creating evergreen content.

How Do I Prioritize Blogging?

Every business owner knows at some point you need to ask for help. As your company grows, it becomes more important to focus on some things while hiring help for others. The one thing that never ends as your company grows is the need to continue to market your company.

To grow you need to reach new clients. Word of mouth works well to a point, but in reality these days the first thing people do when they need to hire a service or purchase a product is to hop on Google. Having a web presence is the most efficient way to be found on Google.

Here are a few ways to prioritize blogging:

  •         Decide how many blog posts you want to post in a quarter.
  •         Choose the subjects of the blog posts.
  •         Assign writers for each post.
  •         Ask for help.

The best way to prioritize blogging is first to decide it’s going to happen and write it down. Taking that small action will solidify that blogging is a priority. Next, assign the job to the most qualified candidate. You may have a creative person in-house who has the bandwidth to write all your blog posts. You may also find that having several people each write a blog post divides the labor enough to accomplish the job.

If you are still not meeting your blogging goals, it’s time to ask for help. Whether you enlist the help of a freelancer or partner with a marketing agency to pick up the pace on blogging the investment will pay dividends when you choose the right people for the job.

Asking for help doesn’t mean handing over every aspect of marketing to other people. It means you are delegating an important part of your marketing strategy to marketing experts, so you are better able to focus on other parts of your company. It’s a win-win. Marketing happens, and your business receives the attention it deserves in other areas.

Are you ready to add a blog to your website? Do you need help creating a content marketing strategy? Send us an email. We’d love to help you develop a personalized marketing strategy for your business.

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