Who are My Buyers and What Do They Actually Want?

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Who are your buyers? Do actually know or are you just guessing? Many business owners and entrepreneurs put a lot of time and energy into developing their product or service. Unfortunately, most of them don’t take the time to figure out who their product or service is for.  In order to have a successful business and develop marketing strategies that work, you must know who you are targeting. In this episode of the SMA Marketing Minute, we hope to inspire you to ask yourself the hard questions and press you toward truly learning who your buyers really are.

“Don’t find customers for your products, find products for your customers.”

Seth Godin

Video Transcript:

What’s up, everybody? You are watching the SMA Marketing Minute and I am Ryan Shelley. Who are your buyers? Who are you marketing to? Who are the people you are trying to get your products and services in front of? 

A lot of times, for many businesses, this is based on a hunch, based on a feeling, based on something they think is true. And a lot of times it’s easier to go with what we think is true because it’s safe. Because we don’t have to ask the hard questions and we don’t have to possibly end up with the result that may be, we’re doing it wrong. “Maybe these aren’t the buyers I thought I had, or maybe this isn’t the product that they want.” 

But in order to have a successful business, and to grow your business, especially online, you have to understand your buyers. Understand who they are. Understand their life. Understand their buying process and what they actually want.

It’s not about us. It’s not about our products. It’s not about our services. It’s about our buyers. And if we can understand who they are and can understand how they act, and how they live their lives, we can create products and services for and around them.

So I want to ask you today, just to take this challenge and ask yourself, “Who are my buyers and what do they actually want?”

Check out the template below. It’s a buyer persona template. It’s a free download you can check out to help you start to answer some of those questions so that you can create better products and services for the people you actually want to reach. 

I’m Ryan Shelley, this is the SMA Minute. Happy Marketing!

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The SMA Marketing Minute is for business owners who are looking to improve their reach online, but don’t have a lot of time to research online marketing strategies. Each video will be 1 to 2 minutes long and focus on a specific and actionable element of online marketing that any business owner can do on their own with out a lot of time involved.


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