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What to Look for in an SEO Agency

Aug 29, 2019
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What to Look For in an SEO AgencyWhen it comes to selecting a reputable agency to manage your SEO, you shouldn’t choose just anyone. It’s important to weigh your options to ensure you’re selecting a company that you can trust to deliver the results you are looking for using ethical practices that will benefit your website long term. Let’s take a look at some important qualities to consider when choosing the right SEO agency for your business. 

1. Good Reviews

No matter what you’re purchasing, consulting customer reviews beforehand is a must. Reviews provide firsthand experiences from others who have partnered with your prospective agencies. Consulting customer reviews can help better inform your decision and may even answer some questions you have about a prospective agency. 

2. Realistic Offerings 

If it sounds too good to be true, it probably is. This is why you should only look for agencies who present you with realistic options for short term and long term growth. Due to Google’s ever-changing algorithm, no SEO agency can guarantee top-ranking positions. If an agency guarantees quick and high rankings, you should definitely consider another option.

3. White Hat SEO Practices

In order to be successful in SEO, it is important to do whatever you can to avoid search engine penalties. You need to be certain the SEO agency you choose to partner with implements white hat SEO practices so your site doesn’t receive any unwanted penalties. Ask questions before making a decision! Honest SEO agencies will have no problem explaining their strategies in detail. SEO strategies that seem manipulative or unethical should raise immediate red flags. 

4. Resources

Many quality SEO agencies offer resources that showcase their performance, strategies, and skills. It’s important for you to reference an agency’s eBooks, case studies, templates, and guides to help validate their skills and expertise. Some offers can be a testament to the agency’s ability to provide real results so be sure to check them out!

5. Partnerships and Certifications 

It’s always a good idea to select an SEO agency with accredited partnerships and certifications. Companies that hold partnerships and certifications verify their legitimacy as a quality agency and prove their knowledge of SEO and important SEO tools. You should consider agencies with partnerships and certifications from notable organizations like Google, HubSpot, and the Better Business Bureau.

6. Experience 

When looking for an SEO Agency, always consider the level of experience companies have. The length of time a company has been in business is a good indicator of their level of experience. You may also want to consider the variety of businesses and industries the company has worked with. Companies that have serviced clients in a variety of industries are likely to know what works and what doesn’t. 

Choosing the Right SEO Agency for Your Business

No matter your industry, the success of today’s businesses relies on their ability to be found online. Implementing a strong, quality SEO strategy is not only beneficial to a brand and its marketing efforts, but it is critical to its web presence, especially within competitive markets. If you’re looking to grow your business, contact SMA Marketing today. As SEO industry experts, we have the skills and knowledge to drive the right organic traffic to your website.

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Amanda Marra

By Amanda Marra

Amanda is an Inbound Strategist working from her home office in Port Orange, FL who is passionate about SEO and the Inbound Methodology. As a Florida native, she enjoys spending her spare time at the beach with her beloved dogs, Bentley and Kona.

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