• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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What to Do Before Planning Your Next Website Redesign [Free Checklist]

So you’re ready to revamp your website and bring it “up-to-date.” The first step for most businesses is to head over to Google and search or ask a few friends if they know any reputable web design agencies. Next, they request a few features and changes they’d like to see, get a proposal, hand over the keys, and let the agency drive the ship. This common approach is full of risks and often results in less-than-desirable outcomes. Before you hand over your website, going through a pre-planning process for your next design project will help ensure you have success.

Related Posts

In this post, we are going to look at what to do before you begin the website redesign process. Before you ever make the final decision to redesign, before you ever hire an agency, before you ever plan out your build, you need to consider these thoughts.

Why Do I Want To Redesign My Site?

This is an extremely important question to ask yourself. The answers are even more important. Most of the time when I ask a business this question their response is, “My site looks/feels outdated.” While this may be the case and can be a good reason to redesign, this shouldn’t be the basis of your redesign. Your website is probably the most important online marketing asset your company has, so basing a major change only on a feeling is never a smart idea.  If this is something you are considering, ask yourself some deeper questions to get to the real “why?”

  • What about my site looks/feels outdated?
  • Why do I feel that way about the outdated elements?
  • How do I believe a redesign will solve this?
  • What will my customers/audience think?

Consider Your Audience

Your website is for your users. This is a statement I think I have typed more than 100 times this year. But the reality is, it is the truth. As much as we would like to think our website is about us, it’s not. Yes, it’s part of the branding. Yes, it needs to reflect the company or organization. But when it comes down to the functionality and usability of the site, it is all about the user.

Often when doing an audit of a site, I find that the one thing the owner wants to change or dislikes the most is an aspect of the site their users actually like, use or interact with the most. Making changes based on your likes and dislikes can be damaging to your user’s experience and end up sabotaging your site.

You may be thinking, “How can I know what my users like or don’t like?” Thankfully, there are a number of great tools on the web to give you a better idea of how your audience interacts with your site in their natural setting. My favorite is Hotjar. This tool tracks how your users interact with your site and gives you valuable insight into how they are engaging with all of the different elements. It can even capture screen recordings which allow you to observe how your visitors are interacting in real-time. Check out Hotjar for free here.

Build on What Works, Forget What Failed

Building a plan is important and to help maximize the likelihood that your plan will achieve its desired goal, it must be based on success. Seems simple right? The problem is we don’t actually do this very much. We build a plan around desired outcomes. Then we strategize, build timelines and begin putting the process into place. What ends up happening is we create the same mistakes as last time and see little or no progress.

What if then, before we set a goal or a desired outcome, we took the time to look at every aspect of our site, separated the successes and failures, and then set our goals based on this data?  The most important thing we learn from failure is what not to do. But, we learn even more based on our success. Our success is a blueprint for future success.  Now, just because it worked, doesn’t mean it will work again, but it might. What worked before has a better shot of working again than trying to succeed using something that has failed in the past. Forget what has failed and move on to what has worked.

In closing, I want to make something very clear. Don’t dismiss your “feeling”. Intuition is very powerful and can be a great indicator that a change is needed. Once you feel something about your website is off, do the work to find the why. Then look at how your audience is engaging and finally learn from your failures, but more importantly your successes. This will help you make a more educated decision, based on the facts that back up your feelings and will help lead you to a better solution.

Ready for the next step? Check out our free website redesign project plan. This free download will walk you through a 10-step process to help make sure the build and launch of your new design help you meet your goals.

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