• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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What SEO Really is and Why It Still Matters

There are a lot of misconceptions out there about what SEO is, how it works, and whether or not it is still relevant. SEO is all about getting your content in front of the right audience at the right time. Search engines are often the first place people go when they need to find a solution to their problem. Here are two stats that prove why SEO is so important.

  • SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.
  • For Google, a study from Slingshot SEO shows 18% of organic clicks go to the #1 position, 10% of organic clicks go to the #2 position, and 7% of organic clicks go to the #3 position.

In this episode of the SMA Marketing Minute, we discuss What SEO Really is and Why It Still Matters.

Video Transcript: 

What’s up, everybody? I’m Ryan Shelley and you’re watching the SMA Marketing Minute. Today I want to talk quickly about SEO, what it is, and why it’s important.

As more users have gone online over the past years, more business owners are starting to kind of get the idea that they need to do more marketing online. One term that starts to float around a lot is SEO. What is that? It’s really Search Engine Optimization.

Now from that name a lot of people think that it’s a manipulation of the search engines to get my rankings higher, so if I rank higher I’ll get more clicks. Ok, yes in theory if you are ranking for high-quality terms, you’re going to get more traffic.

But really we have to think more about our users. Because, just because you’re getting traffic, it doesn’t always mean that it translates into business. You need to understand what your users are looking for. So really SEO is about delivering your site, your content, to the right user, at the right time.

So what we do in that process is understand who are users are and what terms and phrases they are searching for, and the intent behind those terms and phrases and then build a customized strategy to help you target your audience.

The algorithm that Google has to rank a site is extremely complex and we don’t really know every part of that algorithm. But, when Google released their Search Quality Page Guidelines back in November, they did give some hints on something’s that they are looking for to make a page more effective. Now they say that this does not play directly into the ranking, but I would argue that if you have a site, that’s rated as “High Quality,” then Google is going to see it as more favorable to rank in your niche or industry.

Here are the three things they are looking for in websites to make sure that they have really high quality. And that’s expertise, that’s authority of your subject, and that’s trustworthiness.You want to place those three things into your site and then build that into a structured SEO campaign from somebody who knows what they are doing when it comes to building links the right way and creating content the right way. Your business can have a lot of success if you partner with someone who can actually put this all together to get your site in front of the right people.

So I hope you found that helpful, here is a link to the article we did on the Google Search Quality Guidelines. If you have any questions feel free to email us or comment below. Thanks again for watching and happy marketing.

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About This Video Series:

The SMA Marketing Minute is for business owners who are looking to improve their reach online, but don’t have a lot of time to research online marketing strategies. Each video will be 1 to 2 minutes long and focus on a specific and actionable element of online marketing that any business owner can do on their own without a lot of time involved.

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