• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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What Marketing Channel Has The Best ROI?

When it comes to making sure your marketing gets the result you want, knowing the ROI of each channel is imperative. While there are many channels to chase in today’s fast-moving business world, it’s up to each marketer to learn which channel is the most efficient for you.

Video Transcript:

Hey, what’s up? And welcome to Hack My Growth. In this episode, we’re going to be discussing which digital marketing channels have the highest ROI.

Are you looking to grow your business, but you’re not sure where to start? That’s where we come in.

Hey, thanks for checking out this video. If this is your first time watching, or maybe you’ve been watching a while and you have not yet hit subscribe, please do so now. We would love to have you join our community. We try to create new content each and every week to help you get the most out of your digital marketing activities.

Why Is This Question Important?

Why is this question important in the first place? Well, with a limited budget, which most businesses have, large or small they have a very finite amount of money they can spend on marketing, you need to make sure that you’re getting the best results. Instead of cutting your marketing budget by guessing, you can make the right decisions and allocate the money where it should go. Guessing is not a cheap solution.

Where Do Marketers See Their ROI?

We’ve got some past data. This is from 2016, as you can see, from marketing charts.com. Where do marketers see their ROI, their ability to measure actual ROI? Now, at the top of this list in 2016 was paid search, followed by email marketing for acquisition, then emails for engagement, going down the list, affiliate marketing, lead generation, automation, and down further from there. As you can see, at the top is paid. They’re able to measure their ROI, see directly the money that they spend, and the money they give back.

Some of the channels that have performed poorly in the past that I think people still struggle with, are things like video marketing. While it’s a great channel and it can be very, very useful, if you don’t know how to measure the ROI of that channel, it can be very confusing. That’s maybe why it got that grade of 49 back in 2016. Now, video has risen. There are more video marketing tools, video marketing, analytics tools, but some other tools that had a hard time are social media, content marketing. A lot of these are mediums that you really have to gauge people’s engagement interests, their “likes.” But that’s something that’s hard to really measure in terms of business dollars. Harvard Business Review did an article a couple of years ago about the value of a Facebook like. Is it really valuable for a business or not? And really what it came down to is it really didn’t translate into sales.

Is Investment Delivering Results?

So, businesses and marketers need to make sure that the channels they’re investing in are actually delivering results. Looking at a little bit more current data, this was done by Search Engine Journal. They polled their users, and what channels are developing are getting the highest ROI for them, without a doubt, organic search came through. A lot of their readership is COs or people in the search community. Paid was very high. Social media was still at like 20%. And email was actually a little bit less, which I found to be really interesting because over and over again, email has performed very well for us.

How Do We Choose Channels?

What does all of this have to say when we’re choosing the channels? We can’t just rely on industry numbers. We can’t rely on people’s assumptions, or what they’ve done, or what they’ve gotten out of it. As we see, marketing has moved a lot from mass marketing into relevant marketing. In the past, you could do mass produce, mass volume, mass appeal products, push products, push features, and people would buy, because there were limited channels that you could reach them on. This has slowly shifted over the years, and rapidly shifted over the last 10 years, as we’ve gotten more into customer marketing, loyalty marketing, and then today with relevance.

We have so many different channels. We have so many different options, and so many different ways to reach people, each market, each channel, each business needs its own specific strategy. We can’t just say, “Well, if you’re in this sector, only go after search, or only do PPC,” because we have so many different ways that we can touch people, and oftentimes we are touching them on more than one level.

It Takes More Than One Channel

We have to understand that it takes more than one channel. A Salesforce article and this was in 2015, so this is even old data, said, “It takes six to eight touches to generate a viable sales lead.” That might even be more today, but I would guarantee that it’s probably about that. I see anywhere from a six to eight, and in some industries it takes a little bit more than that. But before you could understand which channels are the best, you have to know what your goals are. So you have to define your KPIs. You need to know exactly what is a good engagement, what’s a good lead, or maybe a certain touchpoint that really matters to you. Then you need to find a way to track those.

Use Data to Determine Best Channels for You

Google Ads makes it very easy by setting up your conversion targets. Anytime you have a pixel or something like that where you can physically see, “I spent this much money, I got this many leads,” it’s very helpful for you to track that. You can do that with emails. “I sent this many emails that translated into this many sales. I grew my organic traffic by this percent, and this is the amount of conversions I’ve gotten.” You need to be able to define those and then track those. And then what you can do is adjust your channel focus, based on your needed results. The best marketing ROI, or the best channel that’s going to produce the best ROI, is going to be dependent upon you, your business, and your targets. Until you have those set out, you can’t just trace an industry trend or what you have seen somebody else do because it might not be right for your business.

Define your KPIs, track your KPIs, and then adjust your focus, to make sure you’re getting the best fit, because you’ll find out that maybe your best channel, might not be one of the ones that was discussed earlier in some of those results. You may have seen much better results from one channel than somebody else in your industry.

If you have any questions on this, please comment below. We’d love to continue the conversation online, and until next time, Happy Marketing.

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