• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

  • Contact

What is the Purpose of Your Website [VIDEO]

What’s the purpose of your website? This is a question every website owner must ask themselves. The reason is the purpose of your site, along with your buyer persona’s preferences, should dictate your design, structure, content, and everything else about your website. In order to create a website that works for your business and gets good rankings in organic search, defining your purpose is the first and most important step. So check out this week’s episode of the SMA Marketing Minute to learn more.  

Video Transcript: 

What’s going on everybody, I’m Ryan Shelley and you are watching the SMA Marketing Minute.  Today I want to talk about your website and more importantly the purpose of your website. Back in November 2015, Google released the entire document of the Search Quality Evaluators Guidelines. This is the first time they have ever done it and this document is 160 pages of what Google expects the evaluators to look for when rating the search quality of a page or of a mobile search engine result, or what we call the SERPs right.

While I do suggest you read the whole document, if you own a website, because there is a ton of helpful information, I did do a brief overview to kind of help give you a basic outline of what Google is actually looking for and how that impacts your website.  You can check out the link here.

But what I wanted to talk about today is a word that I found throughout the whole document. It kept coming up over and over again. And that was the word “purpose.”  What is the purpose of a website?  And really it’s, why does your website exist? Why did you create your website? A lot of time I think we overanalyze words like purpose because they seem so big and grandiose, right?  But honestly, we can get right down to the nitty-gritty and ask this simple question.  “Why do I do what I do?”  Why do I run my business? What is the purpose of my business? Is it to connect somebody to a product, is it to connect somebody to a service, is it a way to connect people between two products and services? That’s a really easy way to help find your purpose.

And then what do you do? How does that translate online? Well, you build your website and your content around that purpose. And what that’s going to do is, it’s going to be very helpful to the user because they are going to know exactly who you are and what you’re about. And then it’s going to really help your search engine results as well because it’s going to help the search engine know who you are and what you’re about.  Then they will help connect you with the people looking for your products and services to your website that clearly defines it by its purpose. 

So whether you’re redesigning your site, or you’re designing a new site, or maybe you need to go back over your site right now and think about what the purpose is for your website’s existence. And then begin to share that through your site’s content.

This was the SMA Marketing Minute for this week. We hope you guys enjoyed it and if you have any questions, please comment below. We look forward to connecting with you and we will see you next week

About This Video Series:

The SMA Marketing Minute is for business owners who are looking to improve their reach online, but don’t have a lot of time to research online marketing strategies. Each video will be 1 to 2 minutes long and focus on a specific and actionable element of online marketing that any business owner can do on their own without a lot of time involved.

New Call-to-action

Search by Topic

  • All Resources
  • SEO
  • Digital Advertising
  • Content Marketing
  • Web Development

Get Up-To-Date Digital Marketing Tips and Tricks Delivered Straight to Your Inbox!

SMA Marketing Digital Marketing Agency Giving Back to Kiva Making Loans