• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

  • Contact

What is Inbound Marketing?

Amanda Fallace

September 19, 2018

Whether you are in sales or services, you’ve probably heard of the term inbound marketing. But, what exactly does it mean?

Hubspot defines inbound marketing as “a focus on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey.” It offers the techniques and strategies necessary to create content that will attract the right people, turn those people into leads, and help engage them enough to turn them into paying customers. In short, inbound marketing is all about creating valuable experiences that leave a lasting positive impact on your customers.

How does your business do this?

With inbound marketing, potential customers find you through various channels including search engines, blogs, and social media. Once they arrive at one of these channels, you are given the opportunity to engage directly with them, using various digital tools such as chat and email.

null

What makes Inbound Marketing so unique?

We’re all too familiar with traditional means of marketing, commonly referred to as outbound marketing. This includes radio, magazines, newspapers, billboards, direct mail, etc. In other words, these are the obnoxious and repetitive pieces of jargon we choose to ignore.

The capabilities of the internet have completely revolutionized the way we market to consumers. Unlike outbound marketing, inbound marketing is oriented around the needs of your potential customers. Instead of seeking out customers, you’re earning their attention.

Once you have identified who your customers are and what their needs consist of, you can develop value-added content that is designed to address their needs. The moment you establish your business as a source of helpful information is the moment you have a huge advantage over competitors. You’ve built trust with your customers, which can simultaneously help your brand build authority and a positive reputation.

Implementing content that is aligned with your customer’s needs and interests helps you attract traffic that you can easily attract, engage, and delight over time. Doing so the Inbound way typically involves the integration of SEO, social media, blogging, live events, webinars, and more.

Initiating an Inbound Strategy for Your Business

  • Identify your audience and learn as much as possible about them by developing a buyer persona and a buyer’s journey map. Download our free buyer persona template here.
  • Create your brand message. What’s your story? What makes you unique? Why should people choose your business?
  • Choose your delivery platforms. This can include blogs, social media, etc.
  • Develop a content calendar and begin executing the Inbound way.

For information on Inbound and Content Marketing, check out the SMA Blog.

New Call-to-action
Amanda Fallace

Amanda is SMA's Lead SEO Strategist working from her home office in Port Orange, FL. She is passionate about SEO and the Inbound Methodology. As a Florida native, she enjoys spending her spare time at the beach with her beloved dogs, Bentley and Kona.

Search by Topic

  • All Resources
  • SEO
  • Digital Advertising
  • Content Marketing
  • Web Development