• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

  • Contact

What Is Growth Driven Design? – SMA Marketing Minute [Video]

Ryan Shelley, CPBI

November 17, 2015

Today’s episode is focused on Growth Driven Design. Growth Driven Design is a smarter alternative to the traditional website design process. In this video, we are going to give a brief description of Growth Driven Design and how it is challenging how websites are being built.

Video Transcript:

What’s going on online marketing world, I am Ryan Shelley and you are watching the SMA Marketing Minute. We are coming to you from the headquarters here at Shelley Media Arts and today we are going to be talking to you about Growth Driven Design. What is Growth Driven Design?  Well, it’s a smarter alternative to the traditional web design process.

Traditional web design has a lot of inherent risks because you’re kind of blindly going in with a lot of hypotheses and a lot of them haven’t really been thought through. A lot of the major designs, tweaks, and add-ons, are really based on their own personal likes, instead of thinking about their users and what their users are looking for, things that will help their users move along the buyer’s journey. And hopefully to a path of conversion.

What we do instead, is we build a scaled-down version of your site. This helps us launch your site faster, break your site down to the things you absolutely need, and each month we start to track the data, and track how users are interacting with your site. One of our favorite tools is Hotjar, where you can really see how people are getting involved with your site.

This helps us to make educated decisions and keep your site fresh. We don’t believe you should just set it and forget it. A website should be living and breathing. This helps to not only inform our marketing decisions, but our sales decisions as well because we understand our buyers better than ever.

So each month we are making these tweaks, we’re making these changes, we’re adding new features and removing things that don’t work in order to make a website that actually works for your business and helps you meet your business goals.

If you want to learn more about Growth Driven Design, we have a ton of content on our blog. I’ll make sure to post a link at the bottom of this video where you can check that all out. And we even have a free eBook where you can really learn the basics. It’s called “An Intro to Growth Driven Design.” So check those things out. We hope you found this informational. Growth Driven Design is an awesome new thing and we really recommend you check it out. It’s really going to be the future of web design.

So thanks for joining us this week and we will see you next week on the SMA Marketing Minute.

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Ryan Shelley, CPBI

Ryan is passionate about helping companies make a more personal connection online with their customers and prospects. He is a regular contributor to Search Engine Land, the largest and most popular SEO news site on the web. His works have also been featured on the HubSpot Blog, Business2Community and by LinkedIn Marketing Solutions.

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