• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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What is Digital Marketing? Breaking Down the Basics

What is Digital Marketing Breaking Down the Basics

Digital marketing is the use of the internet to market your products or services. Digital marketing campaigns may include using social media, email, search engines, and a website or landing pages to engage with current and future customers.

People are spending more and more time online, searching for information and consuming content. It has become the backdrop of our lives. Need to find the answer to a question? Google it. Want to connect with family and friends? Interact with them on Facebook. Looking for ideas for your latest DIY project? Pinterest to the rescue.

The use of artificial intelligence, algorithms, and retargeting has given businesses direct access to consumers who are interested in their products and have become programmed to “click” to learn more. If your business isn’t already taking advantage of this opportunity to connect with customers, you’re at risk of lagging behind your competition.

This isn’t to say that digital marketing is all about big data and coding. The real success behind digital marketing is that it allows businesses to connect with potential customers in a personal way. The magic behind marketing is that the data allows us to know our customers better and offer content that speaks to their needs and desires.

Beyond the message, though, there must be a company that provides top-notch service and customer care. Good digital marketing is an extension of a company’s mission and values.

So, what is digital marketing and what do you need to know to get started using it for your business? Here are the basics. I’ve broken digital marketing down into parts, each with a specific goal.

Digital Marketing 101

Web Development and Design

Web Development is the writing of code to make a website function in a way that serves the needs of the user and the goals of the website owner. Web Design is the design of the appearance of the website, and may also include coding.

The goal: Build a website that is engaging and follows good design and marketing principles to lead site users through your sales funnel to become subscribers or customers.


SEO (search engine optimization) incorporates the use of techniques and tools that help search engines discover website content and serve relevant content to search engine users. On-page SEO involves the use of tags and website structure to tell search engines what a website page is about. Off-page SEO tells search engines that your site has authority and is trustworthy. Such things as reviews and links to your content from authoritative sites, help boost your off-page SEO by letting search engines know your website contains quality information that is relevant to searchers.

The goal: Deliver traffic to a website via organic search engine results.

Content Marketing

The use of content such as web pages, blog articles, videos, social media posts, and eBooks to attract website visitors through helpful and engaging published information that answers their questions and provides value. For SEO to do its job, there must be relevant content on your website.

The goal: Create, publish, and promote content that attracts target buyers and helps search engines determine the relevance of that content in answering search queries.

Learn how SEO and content marketing work together.

PPC and Social Advertising

Pay-per-click is a method of advertising by displaying ads in search engine results. Google PPC ads are based on targeted keywords. Advertisers pay when the ad is clicked by a search engine user. Social advertising is the display of ads on social media platforms. Advertisers select targeted audiences based on user behaviors and interests. Costs for social advertising are generally determined on a pay-per-click (PPC) basis, as well.

The goal: Place ads in front of targeted search engines and social media users. Drive leads to your website through the use of ads, without having to earn a spot in organic search results.

Lead Generation

The use of SEO, social media, and advertising to attract visitors to a form on your website or landing page where they will sign up for an offer in exchange for their contact information. The term lead magnet is sometimes used to refer to the free content that is offered as a download upon filling out a request or subscription form.

The goal: Attract relevant, targeted leads to your website so that you may build a relationship with them which will result in sales.

Email Marketing

Once you have leads, you’ll want to build a relationship with them by providing value and extending your content beyond what they can find on your website. Email marketing is the main method of lead nurturing as it allows you to stay in front of your audience and customers on a consistent basis. If done well, lead nurturing, and email marketing help you build the “know, like, and trust” factor.

The goal: Build a relationship with your audience and potential customers and lead them further down your sales funnel toward a purchase.


The use of metrics and data to determine whether or not your digital marketing efforts are successful in meeting goals and discovering where adjustments need to be made. Tools such as Google Analytics and Search Console reveal website use data that will help you make decisions about the efficacy of your digital marketing strategy and the effectiveness of your tactics.

The goal: Make informed decisions about your digital marketing strategy and adjust your strategy as you learn more about your website users and target audience.

Digital Marketing 101 infographic

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Putting it all Together to Create a Digital Marketing Strategy

Now that you know what is involved in digital marketing, it’s time to put the pieces together to create a digital marketing strategy. Our Simplified Digital Marketing course gives you the tools you need to start marketing your business online.

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