• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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What is Customer Experience and Why Does it Matter?

    Customers are the backbone of every business. Without customers buying your products, your business won’t grow and become successful. In today’s competitive market, a company needs to work hard to gain customers and keep them coming back. Excellent customer service and a positive customer experience are vital to business growth.

    Customer service is the support you provide to your customer both before and immediately after purchasing and using your goods or services. One of the aspects of customer service is to provide a positive customer experience so customers will give positive feedback and return for a repeat purchase.

    In this article, you’ll learn more about customer experience and why it’s essential for every business.

    What Is Customer Experience?

    Customer experience is the relationship between the customer and the product or service being purchased. Customer experience is a complete totality of emotional, cognitive, technical, and behavioral customer responses throughout all phases of the purchasing process~ranging from pre-purchasing, purchase, selection, utilization, and disposal of the product or service. It’s considered the total of all these customer interactions and how they affect the customer’s experience and knowledge of the product or service.

    Customer Journey Map

    One way to further understand how a business can provide a positive experience for its customers is to create a customer journey map. A customer journey map’s objective isn’t just to provide information on what the customer needs to do. It should also provide insights on how customers interact with your organization, how you can improve your interactions with customers, how you can satisfy your customers, and increase your customer loyalty.

    A helpful customer journey map will provide you with insight into the emotions that customers feel along the customer journey, what they’re thinking, and why they’re thinking these thoughts. Insight into customer emotions is also essential for businesses to understand their competitors’ strategies and adapt well to the market competition. To learn more about creating a customer journey map, you can check out this site.

    This analysis needs to be done both before and after customers purchase a product or service to facilitate a compelling customer journey. Analysis of customer experience data provides insight into customer preferences, their interaction with your organization, and where you can make changes to enhance their satisfaction with your services or products.

    Therefore, understanding customer satisfaction helps companies ensure they’ve developed an effective strategy for the customer journey and adopted strategies that support the customer journey. Customer insights obtained from analyses of customer experience data are vital for companies to develop compelling customer strategies and build a competitive advantage.

    Why Is Customer Experience Important?

    Customer experience is the key for businesses to succeed in this competitive market. Companies need to be accurate and dependable in providing quality customer service to their clients.

    Customer experience is important for many reasons, including:

    Customers Spend More

    A study found that if a business increases customer retention by 5%, profits can increase by up to 95%. Compared to new customers, happy and loyal customers tend to spend more by increasing product purchase volume. These customers are also more likely to try your new products.

    Happy Customers Are Loyal Customers

    Customer retention refers to an organization’s capacity to retain its clients for a given period. High customer retention generally means that consumers of that particular product or company tend to stay, continue to use, or repeat purchases with the business. To increase customer loyalty, many companies apply customer retention strategies aside from their marketing campaigns.

    Customer satisfaction and customer experience directly correlate with each other. If the company provides great quality products or services, it’ll have excellent customer satisfaction, retain its customers, and foster customer loyalty.

    Reduces Business Costs In The Long Term

    Working on providing a positive customer experience helps save businesses in terms of marketing or advertising costs. It’s been said that it costs more to attract new customers compared to maintaining loyal ones. Existing customers already know your brand; you won’t need to explain to them about your business and how they can help you.

    Aside from that, word-of-mouth advertising comes from happy and satisfied customers. Many people believe customer reviews are more credible compared to any marketing effort.

    Helps Business To Be Competitive

    Moving forward with your customer experience efforts helps your business grow and be competitive. Since there are many other businesses in your industry, you must stay updated on the different trends and tools to ensure you have excellent customer service and prove to your customers that you’re the best choice.

    Creating a Customer Experience Strategy

    The first step in creating a customer experience strategy is understanding how your customers think by developing a customer journey map and customer profile. To move customers along their journey, you need to implement strategies to retain them.

    Ensuring that your customer has a positive experience with your business increases your revenue by increasing profit from sales and reducing marketing and advertising costs. Happy customers tend to spend more on your products and recommend you to other people, either by posting a positive review or sharing your products with people they know.

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