• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

  • Contact

What is an Email Marketing Strategy?

An email marketing strategy is one tool in a complete digital marketing strategy. This tool’s goal includes sending emails to prospective and current customers at every stage of their buyer’s journey.

There are many different types of emails that you may choose to implement. You may also want to include a few different types of email marketing strategies depending on your industry.

Email Marketing Strategies

Welcome Emails

The welcome email is the email you send a subscriber within 24 hours after they opt into your list. You will take time to tell them a little about your company and thank them for subscribing. This is an opportunity to delight your new contact. Consider giving them a discount code or a free download they weren’t expecting.

Offer Email

Another way to delight or connect with a customer or potential customer is with an offer email. With the right Customer Relationship Management system, such as HubSpot, you can automate this email to trigger when a customer hasn’t completed a purchase in a while.


If you roll out new products or services on a steady basis or are a public speaker, you may want to consider a newsletter. Alerting your readers to the upcoming events before they hit your website is a great way to build customer loyalty.

Blog Post Reminders

If you publish blog posts frequently, you will want to make sure your readers don’t miss anything you post. You can reinforce this by reminding them once a week or once a month to check out your latest blog and video content.

The SOAP Sequence

The SOAP sequence is a series of email messages used to warm up new prospects, leads, and email subscribers. SOAP sequence emails focus on building a relationship with your new prospect, creating trust as well as an interest in your brand and/or product.

Read more about the SOAP Sequence Series emails here.

The Survey Email

Are you trying to figure out how to improve a product or service? Who better to ask than your current customer base! Send a survey email and ask for input. You will want to make sure you ask specific questions and keep the overall survey short to gather the most feedback.

The Free Gift Email

For certain industries, this is a great way to let your customers know you care about them and that you’re paying attention. Send them an email around their birthday.

Lead Nurturing Email

Lead nurturing emails target those who haven’t decided to purchase from your brand yet. The main goal of a lead nurturing campaign is to stay in touch with subscribers and inspire a purchase by continuing to educate them about the benefits of your goods or service.

You can provide valuable content and get the maximum ROI from your campaign. Match the content of each email with the recipient’s place in the buyer’s journey.

Email Marketing Strategy Best Practices

Regardless of the email marketing strategy you choose, you want to ensure you use best practices. It’s always best to use segmentation for your email lists.  Segmentation enables you to send emails with relevant content to the right people at the right time. Emails written to a customer at the beginning of the buyer’s journey will be different than that of the later stages. Similarly, the product or service someone is interested in may determine how you communicate with them and the content you send to them.

General Email Marketing Best Practices Include:

  1. Incorporating personalization into every email
  2. Spending time creating subject lines that intrigue customers to open emails
  3. Customizing emails with emojis, images, video when appropriate
  4. Ensure that emails include working links, proper spelling, and correct grammar
  5. Track emails with analytics to see open rates, popular days and times for reading, and unsubscribes

When you’re weighing where to spend your marketing efforts, there’s one more thing to consider with your email marketing strategy. You own your email marketing list, whereas social media is maintained and monitored by the platform owners.

The rules, algorithms, and features of social media change on a whim, and you have very little control as to who sees your posts. You have a much greater chance of ensuring the emails you send land in your email subscribers’ inboxes since they asked to receive emails.

Email marketing is an important and effective strategy every business should include in their digital marketing strategy. If you need help implementing an email marketing strategy get in touch with us. Our experts are happy to discuss a custom strategy for your business goals.

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