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What Does HubSpot Do NOW? 2019 Update

Jul 22, 2019
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We've been a HubSpot partner agency since 2015 and leveraged their tools to help us grow exponentially. But we're not the only ones who have grown, HubSpot has too. In this video, I'll share some of the great new tools we use; that you can also leverage to grow your business. 

 

 

Video Transcript: 


A couple of years ago, this guy right here, me, I created a video called, "What does HubSpot actually do?" And a number of you have watched that video. A number of people have reached out, had questions about the video. A lot of really cool conversations have started because of it.

Well, the reality is HubSpot has grown over those last couple years, and they've added a number of new features to help both small businesses, as well as enterprise businesses get more out of their marketing suite, which is really more than a marketing suite now, and also allow them to do some pretty cool things. So in this video, we're going to talk about some of the updates that have come on board and some of the easier ways for you to use HubSpot and get involved with the tool for little or no money at all. They opened up a lot of the cool features over on the freemium side of it as well.

All right, so let's get started. Welcome to the new and improved HubSpot. They have added a number of features to their website over the last couple of years, a number of new tools inside of their software suites. So we're going to give a brief overview of all of these tools, and how you can best get started.

So if we go here, the software, the one thing that's going to connect everything together is the free CRM. And this was the sales tool that they have been building for a long time. They took it off of their contact record. It's been a part of the tool forever, even though it's been one of those tools that they didn't necessarily start with promoting. This is the contacts, the list, the things that you would normally do with your customer records.

This is a great tool for small businesses or somebody who has never used a CRM before who wants to get started. The coolest part is it also now comes with free email marketing. Some of you might know that Mailchimp has expanded their offering. They're trying to be more than just a mail tool and really move into marketing automation and landing pages and all that. Well, HubSpot's been doing the marketing stuff really well, and now they're giving free email on top of that. So if you're on Mailchimp, I highly would recommend you switching over to HubSpot. The capabilities are very, very good on the email side, but you're going to get the CRM and allow you to hook up to a couple of other cool tools here as well.

What you're going to notice underneath the CRM are the marketing hub, sales hub and service hub, These are the three other offerings in what HubSpot is calling the flywheel, which is connected here with CRM, and then they've got these tools surrounding it and supporting it. So you've got stuff for your marketing, you've got stuff for your sales growth and your sales team, as well as everything you're going to need for customer service and ticketing, things of that nature.

So let's look at each one of these hubs. Like I said, we'll start here with the CRM, and then we'll go into each one. The CRM is designed for you to keep track of your customers. It's a customer relationship management tool. You can manage your pipelines, it allows you to stay organized. If you're using a an Excel sheet or maybe a customer list right now, you know that it can be very difficult to keep organized and to follow up.

What's cool about this is you can have all of your contacts here, you can manage your pipelines, which goes along with the sales tools of it. It does integrate with tools like Gmail or Microsoft Office, which allows you to track all the emails that you have with a customer or prospect right from your Gmail account, and it allows you to see all your contacts in one place. And this is one of my favorite things. It allows you to see everything like the calls that you've had, the meetings that you've scheduled, things of that nature.

You can even do things like chatbots, which is a live chat tool. Like right over here, you see they've got their bot going, but you can actually man this and chat live with people on your site. This is very helpful in certain industries. It's not necessarily something that's going to be needed in every business, but it can be very helpful to have that real-time support. Now the thing with chatbots is you always have to have somebody to answer it unless you want the bot to take care of it for you.

So this allows you to then connect everything else that you're doing. The CRM allows you to connect it into the other hubs. This is the foundation for what you're going to be doing. And like I said, now it comes with free email marketing. So if you're just testing CRMs, sign up and test it out. If you don't like it, you can just cancel it and move forward and try something different. The reality is it's going to allow you to keep things organized. This is the tool that I came to first. I've been running my business on HubSpot since 2015. It is not a magical tool, but it is a tool that has helped me grow and has helped me make smarter decisions.

What the marketing hub is going to do is it's going to help you market to that list. So the people that you have in your CRM, this is going to allow you to engage with them, attract them to your website, convert them into a lead. The marketing tool has some cool stuff. So it has different strategies, different features. It has a content management system, you can build a website, a blog on it, you can run your ads off of it, you can do search engine optimization, run your social media marketing. It also has tools to convert leads. This is where you can build landing pages and forms and pop up call to actions. Like if I go to leave a page, they'll say, "Wait a second. Don't you want to do this?"

It's a great tool for that, to do lead management. And then it gives you some analytics. It's going to help you close deals. So now you're going to be able to tie your marketing into your sales efforts and do some of that closed loop reporting. And then finally, it's going to help you delight customers, which is something that we're always about when we're talking about inbound, is turning customers into advocates. And you can do this through your automation, making sure that customers have timely emails.

We have different automation. We have them for leads, we have them for people who are MQL, SQL, but we also have automation for our current customers or blog subscribers, where we continually send them good information and quality information. It keeps them engaged at a very deep level, and building that relationship with our company.

The next tool that they have is the sales hub. So marketing is going to handle your marketing opportunities. Sales is going to handle everything in sales. And where this is going to help you is doing sequencing, which is one to one automation. So workflow would be one to many, where you're doing bulk automation. Sequencing is like, "Hey, I'm talking to this one person. I want to make sure that I follow up with them." You can build out those inside of your workflow.

It's also going to help you uncover leads. You can do things like lead scoring or have your prospecting list. You're going to be able to see the companies that have come to your site and maybe not have converted. Maybe you had that cool conversation with one of your prospects, and you want know if they visited your site. Well you can do that a lot with a tool they have that's called prospects, which is a reverse IP look up. You can get connected, close deals. I highly recommend you taking some time and looking these over yourself and see the ones that make the most sense for you.

One of the things that's pretty cool too is not just email tracking, but call tracking. You can do that in HubSpot. A lot of people don't know that. You can hook up your phone and do call tracking for free. So you can call your leads straight from your browser, record that and connect it to the record, so you always have a copy of that call. This can be really helpful. One, for training purposes to see how you can do better, but also in case you have that moment and you're like, "What did I say? Or what did they actually say?" You can go back and listen to that, take notes on it. Sometimes it's hard to do that in real time. So call tracking allows you to be yourself, and then go back and review the conversation later.

Service hub is one of the newer tools. It's been out for a little bit with HubSpot, but this is going to help you turn customers into promoters. This is going to allow you to do ticket systems where people can go to your site and have service tickets. It can allow your customer service team to really solve those problems. It's a pretty cool tool, and you can also build a knowledge hub on your site like a help desk, so you can do shared inboxes for multiple team players who are in your service center. This is a cool new tool to help take your company to another level.

And I think this is really great for small businesses. So people who are ... maybe they're a smaller HVAC company or they're a local business who needs to take in tickets. You can do that with HubSpot without having to have this expensive system. What's cool is that all your records are stored together in the CRM, where it's the hub and spoke, everything that you need is here, and then it branches out into the marketing tools, into the sales hub and to the service hub.

Another cool thing that HubSpot has done is opened all of these up to freemium. So you can get started for free. You can get the CRM, content management, you can do free marketing tools, you can do your free sales tools and your free servicing tools. And these are all the features they have. And then as you grow and you need more features, HubSpot will grow with you. And they've got great bundles that you can create now that start as low as $50 a month and moving up from there. They kind of grow with you.

There's a lot more that HubSpot can do today. It's not just your marketing tool, it's your sales tool. It's a tool you can run your entire business on. So if you've got any more questions about the new tools in HubSpot, this is something we're going to talk a little bit more about over the next couple months for sure. But if you've got something specific you'd love to see us do a video on it, please comment below. We would love to continue the conversation with you. And until next time, Happy Marketing.

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Ryan Shelley, CPBI

By Ryan Shelley, CPBI

Ryan is passionate about helping companies make a more personal connection online with their customers and prospects. He is a regular contributor to Search Engine Land, the largest and most popular SEO news site on the web. His works have also been featured on the HubSpot Blog, Business2Community and by LinkedIn Marketing Solutions.

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