• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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What Data Should You Focus On?

Every tool, app, and site collects data. But data by itself is rarely useful. With so many metrics to track, businesses are often confused about what to focus on. Data overload can lead to poor decisions and incorrect assumptions. In the video below, I’ll share a few tips on how to focus your efforts on the right data point so you can make data-driven decisions.

Video Transcript:

Hey, what’s up and welcome to Hack My Growth. Today we’re going to talk about what to do with all that data we have. Are you looking to grow your business, but you’re not sure where to start? That’s where we come in.

Hey, thanks for checking out this video. This is your first time watching or maybe you’ve been watching a while and haven’t yet hit subscribe, please do so now. We would love to have you as part of our community. And don’t forget to make sure that you turn on notifications. That way you will be alerted every time we create a new video. So we’re going to talk about what to do with all the data that we gather and everything that we’re collecting. We live in a world that is all about big data and we’re always processing information and we’re tracking information. Some companies are doing it the right way, other companies, well, they’re getting in trouble, but we’re not going to get into that today. We’re going to be talking about what we can do, what we can learn, and the actionable steps that we can take as marketers and business owners to make smarter decisions.

So like I said, we’ve got tons and tons of data and lots of information, and there’s always something new and shiny out there. And the reality is 44% of marketers spend about 25% of their budget replacing technologies that are changing technologies. They’re always looking for the new, the shinier thing. This new tracker comes out, let’s get that. This new marketing platform comes out, thinking a lot of times that these things are going to be silver bullets. The reality is they’re just tools and a lot of these tools give us a lot of data, but if we don’t really know how to use it, is it that efficient for us to spend more money on? 42% of marketers have more than 10 different marketing solutions installed on their websites or within their campaigns at one time. This provides lots of bits of information and a lot of the time these platforms don’t talk to each other.

There are great tools and integration, sometimes integrations built by the companies like Salesforce and HubSpot, they’ve got that native integration. Or maybe you want to do something with Zapier and you have to build your own integration. This is great. But again, now we’ve just had all this different information talking to each other. There’s a big difference between information and knowledge, information is just facts.

They’re numbers in sheets, right? We know that there’s information in there. We can pull the analytics, we can pull the amount of users. It’s just ones and zeros. But knowledge is knowing what to do with the information you have. So how can we make this simple, a little more straightforward, and really what’s most important, how can we make it action based? Because none of this data matters if you can’t do anything with it, it’s just sitting out there.

The first thing we need to do is we need to focus on need-to-know information. It’s easy to get wrapped up in vanity metrics, metrics that make us feel good. Something like open rates, right? If you’re just looking at email open rates, you’re wasting your time because that doesn’t really tell you much, it tells you that somebody opened an email, they could open it and unsubscribe, they could open and read it, and then delete it, you’re not really looking at things deeper than that, you need to look at the need to know information. How are the decisions and the campaigns that you’re putting together, how’s that resulting in getting more clients or whatever your end goal is? You need to be tracking that information, the information that’s essential to the success of your business and the success of the campaigns you’re doing to make sure that you have money put in the right places.

That’s nice to know information is cool and when you get some extra time on your hands, go ahead and dig into it and feel good about the things that you’re doing. But the reality is need-to-know information usually gets left behind because sometimes it doesn’t make us feel as good, but we need to be paying attention to that because that’s what decides whether or not we’re having success. The second thing we need to focus on is quality over quantity.

More is not always better. Yes, you need a large enough sample size to understand if it’s a trend or not, but sometimes you can get more for the sake of getting more. It’s not going to tell you anything new. If you have high-quality data, you’re collecting it correctly, you’re doing the right things. You should be able to make a decision based on good quality data without having to get tons and tons and tons and tons of poor data or maybe adding things into your datasets that aren’t going to help them make a better decision. A lot of data can just confuse you or add another variable that you don’t need.

The last thing you need to do is focus on one task at hand. Now, this is an area that I practice every single day because I believe that I can multitask, but as we know and as science will tell us, we don’t really multitask well as human beings, we don’t have that functionality. What we do is we’re very good at being distracted. If you want to know what’s actually happening, you have to slow down, turn your cell phone off, turn off Twitter, Facebook, and anything that’s distracting you and focus on what you’re trying to figure out and start to look at the data, look at how it’s tied to your KPIs, and then make an informed decision on what to do next. I promise you, if you stick to these three focuses, you’ll be able to put your data back to work for your business, which makes it that much more valuable and allows you to outsmart your competition. If you have any questions, please comment below, and until next time, Happy Marketing.

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