As defined in the dictionary, display ads are “a large advertisement, especially in a newspaper or magazine, that features eye-catching type or illustrations.” However, this definition has not quite caught up to the digital age. Today, display ads are part of a pay-per-click (PPC) advertising strategy and are text-based, image, or video ads on a webpage that send users to a landing page.
According to Google, there are three critical elements of a display ad: the image, message, and design. The image must be relevant to what you are advertising, the message must be strong and concise, and the design should be appealing to the eye. Whether you are putting together a banner ad or rich media ad, these elements are critical to get right. Without these, users are likely to ignore your ad or not click through to the landing page.
Just like with all other methods and mediums of advertising, display ads have their benefits and their drawbacks. There are some aspects of display advertising that can be a disadvantage for businesses:
However, there are several benefits of display ads, including:
Display ads can be a beneficial advertising strategy for your business if done correctly. If you have more questions about pay-per-click advertising and how display ads can help grow your business, contact SMA Marketing.
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