• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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What are Display Ads?

    As defined in the dictionary, display ads are “a large advertisement, especially in a newspaper or magazine, that features eye-catching type or illustrations.” However, this definition has not quite caught up to the digital age. Today, display ads are part of a pay-per-click (PPC) advertising strategy and are text-based, image, or video ads on a webpage that send users to a landing page.

    Types of Display Ads

    • Banner Ads: Images or GIFs which are placed on web pages in high-visibility locations like the front, bottom, or the side of a webpage.
    • Video Ads: Played before users can watch the video they are trying to view, typically between 30 seconds and a minute long.
    • Interstitial Ads: Interactive, full-screen ads that are placed at a transitional point in apps or webpages.

    Elements of a Display Ad

    According to Google, there are three critical elements of a display ad: the image, message, and design. The image must be relevant to what you are advertising, the message must be strong and concise, and the design should be appealing to the eye. Whether you are putting together a banner ad or rich media ad, these elements are critical to get right. Without these, users are likely to ignore your ad or not click through to the landing page.

    Pros and Cons of Display Ads

    Just like with all other methods and mediums of advertising, display ads have their benefits and their drawbacks. There are some aspects of display advertising that can be a disadvantage for businesses:

    • Cost. To run a display ad campaign, you will need to pay. The cost of a display ad campaign depends on where and when your ads are displayed. This should be calculated into your monthly marketing budget.
    • Ad avoidance. In such a digital world, users have been bombarded with ads on almost every site they visit. Users tend to ignore display ads presented to them or use ad-blocking software to prevent them from showing at all.
    • Fewer clicks. Display ads do not receive as many clicks as search ads.

    However, there are several benefits of display ads, including:

    • Reach. By advertising through Google Ads, or even Microsoft Ads, you have the ability to place your brand on millions of sites. There’s no doubt your ad will get in front of eyeballs.
    • Targeting and retargeting. Google Ads and Microsoft Ads allow advertisers to define their target audience. Your ads will be put in front of the potential customers you’re looking for by specifying your audience’s demographics, location, income, and more. They can also be used for retargeting, which targets users who have previously left your website without purchasing anything in an effort to bring them back and complete a purchase.
    • Measurable results. Display ad platforms allow you to see exactly how many impressions and clicks your ads receive. Being able to track and measure your success allows you to determine your ROI on running display ads.

    Display ads can be a beneficial online advertising strategy for your business if done correctly. If you have more questions about pay-per-click advertising and how display ads can help grow your business, contact SMA Marketing.

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