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What Are Backlinks And How Can They Help Your Business?

Dec 17, 2020
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What Are Backlinks And How Can They Help Your Business_

If you’ve been trying to increase your web traffic, you’re likely looking at how to improve your search engine optimization (SEO) and, consequently, your search engine ranking. There are many different methods you can use to boost your ranking, but one of the best is link building. Link building is a process by which a site accrues hyperlinks to it from other sites. These hyperlinks on other websites that refer back to your own are known as backlinks.

There are different types of backlinks, the ideal kind being organic backlinks. An organic backlink is one that the owner or content creator of a site placed on their own because they felt your site would have value to their audience. 

Essentially, a backlink is a link to your website from another website. These can be other websites, blogs, e-commerce sites, or even web directories. Having backlinks to your site from various sources makes your website much more appealing to search engine algorithms because those backlinks indicate that you are an authority in your niche.

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Creating Backlinks 

You may need to check backlinks that lead to your website that already exist. Consider the effectiveness of these extant backlinks before trying to add more. Depending on the links, the sites they’re on, and the context they’re in, you may need to request the hosting site to remove them if you believe these backlinks will hurt your efforts rather than help them. However, you may instead find that you already have some high-quality backlinks online and that you have less work ahead of you than you had initially anticipated.

The various backlinks pointing towards your website play a large role in how search engines decide your website's worth. You should consider doing the following when creating your backlinks: 

  • When using specific links for your website, make sure they're unique. Try not to just use the generic ‘click here’ button and have it placed at the end of a web page. Remember that when a search engine crawls through websites, each page is evaluated and ranked based on the content and keywords it contains. If the page is filled with generic links pointing to your website, the search engine will have difficulty determining the link's relevance. Therefore, only use specific and unique wording for your links. Use keywords related to your website. You can do keyword research or a site audit to determine if your site is using appropriate SEO keywords. 

  • It would be best to target specific keyword phrases rather than generic phrases—after all, the more generic a phrase or keyword is, the greater the competition you will experience from other websites in your niche that are also trying to climb the search engine rankings, and the more difficult it would be for you to achieve your goal. If you have a product or service to sell, consider choosing more specific keywords related to your particular product or service. This allows you to be placed on top when searching for a certain item or service because there will be less competition for you to beat out for those keywords, unlike with hot ticket generic keywords.

  • Create links between your website and a website with similar content or a related niche. Visitors to the other site will know that if they click on the backlink that leads to your site, they'll be directed to a website with similar products or services. For example, if a user clicks on ‘click here to buy an iPod,’ they should be directed to a website that offers iPods. By getting backlinks on sites that are related to your niche, you’ll know that people who click on your backlink are already interested in the kind of product or service you have to offer, which increases your chances of converting these leads into new customers.

  • Use free tools available online to help you determine the most relevant and effective backlinks to create.

Above all, remember that the quality of the links is of the utmost importance. If you use backlinks wisely, they will give your website an advantage over your competitors. 

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How to Get Backlinks 

Many people new to SEO and e-commerce don't know how vital backlinks are to businesses. If you want to increase your page rank, you want to build backlinks that will allow you to get more traffic to your website. Backlinks can bring you traffic both from people coming through the hyperlinks themselves and from people who see your site on the search engine results pages (SERPs). 

Now that you know the importance of backlinks, you’re probably wondering how you can get some of your own out there for your site. Luckily, there are many different ways you can get backlinks: 

Find Bloggers 

One way to get backlinks is to find a blog that has a good amount of traffic to host a backlink. You should contact blogs with high page ranks, because they will have a larger audience to click on your links. Ask the site owners if they would be willing to add hyperlinks to your site in their content. You can also write articles related to your site and submit them as a guest poster to blogs. As long as you write high-quality work related to their niche, many blogs will allow you to include your backlinks in the article. 

Publish in Article Directories  

Another way to get backlinks to your website is to create articles and publish them in online directories. Many webmasters will let you post articles to their sites, provided your content fits their niche. Some will even allow you to publish your items for free, and they will permit the addition of backlinks.

Create Quality Content 

The essential part of this is to make sure that your articles are written on topics that answer searchers' queries so that the search engines can serve them up in their search results. Additionally, high-quality content is more likely to be linked to by other websites. These backlinks will also help to give you a better ranking on the search engines, which will then direct more visitors to your site. This is the best way to get organic backlinks. 

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Importance of Backlinks for Businesses

As part of your online marketing strategies, you should use backlinks to help your business. Since backlinks can be acquired from other websites, you can get more exposure for your business, which in turn means more sales. Here's how backlinks can help you:

Improve SEO

Backlinks play a vital part in SEO, and your business needs SEO to gain more traffic and leads to your site. SEO is what allows your website to climb the search engine rankings so that more people will see your site when they search for certain terms. Earning links from authoritative websites to yours will bring more traffic to your site, either from the sites that linked to you or from search engines. 

Build Your Authority 

If you're new to the world of internet marketing, you've probably heard that the secret to a successful online business is using backlinks to build your authority. It's easy to see why these tips are essential and how they can make a significant difference in your business' success.  

Search engines use high-quality backlinks to tag your page as an authority. Search engines love it when websites with high-quality content have links from other relevant websites. The more links you have for your site, the more likely your site will be to appear among the top results. If you have a higher page rank in search engine results, you can bring more targeted traffic to your site. Your site will become visible to more people than ever, which will help to increase your revenue. 

Promote Your Business 

Most importantly, backlinks can help with your business promotion. When people see links to your website from their trusted bloggers or websites, they'll more likely believe in your product or service because they trust the people endorsing your expertise. You can promote your business by using others' influence. 

Conclusion 

With backlinks, you can make your business reach more of your target audience. Because you are earning links from reputable websites, a well-created backlink can help you rank high in search engines. If you want search engine crawlers to index your page or website as an optimized website, backlinks can do it. SEO is vital for every business because generating traffic to your site gives you an opportunity to begin educating and nurturing your prospective customers.

As mentioned, you need to link with reputable and relevant sites to receive better chances of ranking high on search engines. If you appear on the first page of search engine results, people will know that you're an authority in your industry. When they click on your site and see helpful information that answers their questions and solves their problem, you will build trust with your site visitors who may go on to become customers.

Link Building Guide - How to Qualify Backlink Opportunities - Better Backlinks

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SMA Marketing Team

By SMA Marketing Team

We understand that each organization is unique. When partnering with us you get a customized strategy that helps you overcome your challenges and accomplish your goals.

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