• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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What A SEO Consultant Should Deliver

What should an SEO consultant deliver?  There are many opinions when it comes to search engine optimization, but for businesses, it comes down to real results. I’ve spoken to countless business owners who knew they needed SEO but partnered with an “expert” that left them worse off than when they started. In this video, I’ll share what every SEO consultant should deliver to their clients. Whether you are a business owner looking for help or an agency delivering services, this video outlines some baseline expectations

Video Transcript:

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So today we’re going to be talking about what an SEO consultant or agency should be delivering for your business. Unfortunately, in the 10 years that I’ve been in this industry, I’ve encountered quite a few people who have hired an SEO company or agency and they have been less than impressed with the results that they’ve received. A lot of them have felt that they’ve been taken advantage of. A lot of them have felt like the company did a lot of terrible things to their website. And while that does happen, SEO is still extremely important.

If you want your site to rank, if you want to get targeted visitors using the most powerful engine in the world, Google Search, you need to have your site optimized for search here are a few things that you should look out for or you need to make sure you’re getting from your SEO agency and consultant.

The first thing is visibility. SEOs are hired to optimize your site for search. If your site isn’t getting more impressions, if you’re not seeing more visibility of your brand online, then something’s not happening. Now, there could be a lot of things going on. Now, the SEO may have just gotten started, which means the results aren’t coming yet, or if they’ve been with you a while and you haven’t seen anything happen as far as visibility goes, you really should be wondering whether or not they’re doing the things that need to be done in order for you to grow your site traffic.

Now this is where Google Search Console is a powerful tool. With that tool. You can see that your site is getting impressions, which means people are seeing your site links in the search results. If they’re not, if there are no impressions happening, it means you don’t have any visibility or much visibility. If it’s not growing over time and there’s a lot of work being put into it, you know that something could be wrong. So make sure you pay attention to that because visibility is the name of the game, but it’s more than just getting visibility.

It’s also about getting targeted traffic. This means people actually coming to your website. Again, using a tool like Google Search Console, you can not just see impressions, but you can also see clicks and you can start to map those clicks back to Google Analytics. This will tell you, hey, people are not only seeing my links, but they’re also clicking on my links and they’re visiting my website.

From there, you can start to see if they taking those desired actions. Are they making those steps toward becoming a customer or engaging with your brand? So SEO is not only going to help you get more visibility. They are going to help you optimize your site for targeted traffic, making sure that people are going to click through and visit your website.

Now, three other things that SEOs should be providing for you go a little bit deeper. They should be able to give you deep insights. They should be able to help you understand how Search Console works, and what’s going on in those reports. What do impressions mean? What does the average rank mean? What does the click-through rate mean, and can we go a little bit deeper and look at things like your crawl stats? Do you have structured data on your website? SEOs should be able to walk you through those different processes and help you better understand holistically how your website is doing when it comes to ranking in search and driving traffic from search. They should be able to help you with your reporting and understanding of Google Analytics and what’s happening with those organic users as they move through your website and engage with your content.

SEOs should also be looking for opportunities. This is not a static industry. SEO isn’t a set-it-and-forget-it process. You don’t hire somebody one time to improve your titles and your meta and maybe optimize a few images and say, “Hey, thanks. It was really great for the work you’ve done. I’ll see you later.” Search engines are always changing, they’re always updating. They’re always growing and because of that, SEOs need to be looking for new opportunities in order to grow their own sites as well as their clients’ sites in search. This means not sitting back and only doing the basics and letting everything else go away or trying to do these outdated strategies that don’t work anymore.

There are a lot of people out there doing things that downright are not effective, but they do them because that’s what they know to do, but an SEO should always be up to date and looking for new opportunities to grow their client’s business and if they’re doing that, the client will see results and then hopefully reinvest with that agency or company.

Ultimately, SEOs should be providing ROI. If you’re not getting ROI, if you’re not getting money back from the investment you’re putting in as a business owner, you should really start to question whether or not this is a good business investment or this is the company you should be working with.

Now, an SEO isn’t responsible for your sales. They’re not responsible for all of the UX or the customer experience unless you’ve hired them to do that. They’re not responsible for a lot of the after that somebody comes to your site process, but at the same time, if they’re not driving qualified traffic to your website, then you’re not going to get qualified leads.

So whether you’ve hired an SEO right now and you’re wondering what’s going on, there’s a lot going on. Ask them about some of these questions. See if they can give you more details. If they answer them, great. You should stay with that company and continue to invest with that and watch your profits soar.

If you’re looking to hire an SEO company, these are things you really want to look at. Are they able to do this for their clients? Do they have case studies proving that they can grow visibility? Can they grow targeted traffic? Can they show you how they’re using data and the things that they’re doing? Can they show you how they’ve not only grown people’s traffic but help businesses grow and get real business results? It’s what we talk about. You know, the dollars and the cents, the things that matter to the C level.

If an SEO company can do all these things, you’re going to have great success. If you’ve got any questions on SEO or maybe you’re looking for an agency yourself, please comment below. We’d love to help you out and until next time, Happy Marketing.

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