• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

  • Contact

Is Your Website Providing an Excellent User Experience?

    More than half of current consumer purchases begin with online research, and it is likely some of that time is spent on your website. Since your first opportunity to interact with potential customers may begin online, it makes sense that digital marketers are emphasizing the importance of a positive user experience.

    When crafting the ideal User Experience, whether it be for a web page or software platform, it’s important to recognize that there is no one-shoe-fits-all solution. Sure, there are standardized best practices that any vetted content creator or user experience designer may apply, but with the growing range of niche markets and verticals, it’s important to diversify your strategy. By doing so, you can create a unique user experience that is aesthetically pleasing, frictionless, converts and retains, and most importantly, aligns with your industry’s expectations.

    You Know Your Website is Providing an Excellent User Experience When…

    Here are four customer behaviors that can let you know that you’ve hit your user experience sweet spot.

    1. Your Visit-to-Lead Ratio is at 5% or Higher

    Keep in mind that the ideal conversion rate varies depending on the industry, but the combined average sits at 2.35%, while the top 25% of companies convert at 5.31% or higher. (Wordstream) So, if you want to know if your user experience is where it needs to be to create a scalable business, you should aim for 5% and above.

    There are several other factors that play into a successful conversion rate such as product demand and appropriate market value. However, potential customers will be more likely to put your product in their cart if they can figure out what you offer without confusion or misdirection. Your website should be dynamic and intuitive. This is not the time to experiment with an avant-garde design theme or strangely placed calls to action. Your visitor should be in and out within 2-3 minutes and, if you’re doing it right, heading to the checkout page for purchase or trial subscription.

    2. You Maintain an 85% or Higher Customer Retention Rate 

    In an ideal world, you would have a 100% retention rate. While that number should be a driving force in your business decisions, it’s perfectly acceptable to function at 80% and above. In fact, the average for small businesses is 85%, so it’s not an unrealistic goal.

    Seeing 85% of your new visitors or users stick around, and return after a purchase or free trial subscription should inform you that not only do you offer a valuable product but that it’s viable. Assuming you’re hitting your target audience and marketing is doing its job correctly, new visitors or users should have very few barriers as they complete their tasks. If there are too many hoops to jump through, convoluted processes, or unclear action steps, you’re going to lose your prospects.

    So keep things intuitive. If you aren’t sure your website is optimized set up A/B testing. Make one change at a time so that you have measurable data to confirm which changes your users prefer.

    3. Your Website’s Productive Features are Utilized

    Incorporating productive site features like a blog, press, and news section, or user spotlights is a great way to educate your audience, build the tone for your brand, and get them to stay on your site longer while they go through their decision-making process. They’re also great for showing the public that your organization has a heartbeat and that there are people behind the scenes working towards the common goal of absolute customer satisfaction.

    If you look at your HotJar analytics and see that 400 people visited your blog page last week but it had an 87% bounce rate before the top fold, something isn’t clicking. It could be that the headlines weren’t attractive, the content is outdated, or that the layout of the blog itself was disorganized. On the other end of the spectrum, if those same 400 people had a 35% bounce rate, 75% of them make it to the bottom of the page, and 4% of them convert, you can be assured that your content creation is worthwhile and your visitors appreciate what you are doing.

    4. Your Customer Satisfaction Surveys Tell You So

    This one is pretty straightforward. User satisfaction surveys are a simple way to evaluate your user experience design and gauge the areas that are functioning as intended and areas that need improvement. How often you should be sending them is up to you and your team. They can be in the form of a poll embedded in an email, in-app pop-up form, or maybe you go old school and send them in the mail with a personalized note.

    Regardless of the implementation, satisfaction surveys will help you learn about the return on your design decisions. Instead of sifting through data in Google Analytics, you can actually read Joe Smith’s comments on your platform and learn his impression of your onboarding process. Not only will surveys let you know where your product stands with your users, past and present, but they will also let your audience know you are listening and are devoted to creating a product or service that is designed to meet their needs.

    It’s important to remember that many of your customers are unlikely to respond to surveys because just like you, they are busy. We’ve listed this option last because while it is great to hear from customers, it’s also the most time-consuming for both parties. If you believe this is the option you need to use, consider offering a small incentive in exchange for responses.

    At SMA Marketing we understand the importance of designing a website that highlights your company’s best features and also provides an optimal customer user experience. We believe that every client is best served by a unique website design strategy. Contact us to learn more about our web design services and how we work to ensure positive digital experiences.

    New Call-to-action

      Search by Topic

      • All Resources
      • SEO
      • Digital Advertising
      • Content Marketing
      • Web Development

      Get Up-To-Date Digital Marketing Tips Delivered Straight to Your Inbox!

      SMA Marketing Digital Marketing Agency Giving Back to Kiva Making Loans