• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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5 Simple Steps to Improve Your Homepage Design

Ryan Shelley, CPBI

March 6, 2015

Every day we come across web pages, but how many of those have really stuck out and left an impression on our minds? How many of these sites were so captivating that it caused you to dig deeper and deeper into the content? Now with that thought in mind, does your own website’s homepage create the same experience for your visitors? In this post, we are going to give you 5 simple tips you can use to create homepages that are remarkable!

Related Posts:

The homepage is often the first thing our new leads will see.

1. Clear Objective:

This step is all about having clearly defined goals for your homepage. Defining and setting a clear objective for your website’s homepage will give you the ability to determine if your page is achieving it’s desired purpose. These goals need to be specific and measurable. Involve your team and decide what the purpose is for your homepage and what are the specific objectives of that page. 

2. Keep It Simple

Simplicity speaks! Your visitors don’t want to be bombarded with excess design elements. One of the great aspects of the Internet is the ability to get what we want right now. Keep it simple, clean and specific. This will help draw the eye of your users to the conversion elements on your site and increase engagement. This post has 15 great examples of good website home page design.

3. Calls-to-Action

Your visitors are coming to your site in search of something. Calls-to-action give you the ability to direct them towards your goals. Depending on your content you may want to consider using multiple calls-to-action. Remember when designing your calls-to-action that you make sure they stand out from the rest of your content and are linked to helpful information that is of VALUE to your visitors. Check out Hubspot’s call-to-action best practices for more great tips. 

4. Use Negative Space

Negative space is the area around the main subjects in a design. This tips really drives home the “Keep it Simple” point. Negative space is your friend. Your visitors will be more drawn to your content when it is surrounded by negative space. Now, this doesn’t mean to just create a blank homepage… but use the surrounding negative space to creativity draw your visitors into the important elements of your home page.

5. Use Links

Using the objectives you created for your homepage, add relevant links to your content that will keep your visitors engaged. Directing your visitors deeper into your site is a must and ensuring they have a pleasant experience on your site has a ton of value in your search engine ranking. Links help create simple paths for your visitors to find the information they are in search of.

Your homepage is the front door to your business for most people. So take some time to ensure you are using these 5 simple steps to improve your homepage’s design. We’d love to hear your option on this blog and if you have some great designs you’d like to share please leave us a comment below. You can also view some of the sites on our gallery page to give you some ideas of how to improve your current homepage design.

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Ryan Shelley, CPBI

Ryan is passionate about helping companies make a more personal connection online with their customers and prospects. He is a regular contributor to Search Engine Land, the largest and most popular SEO news site on the web. His works have also been featured on the HubSpot Blog, Business2Community and by LinkedIn Marketing Solutions.

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