This step is all about having clearly defined goals for your homepage. Defining and setting a clear objective for your websites homepage will give you the ability to determine if your page is achieving it's desired purpose. These goals need to be specific and measurable. Involve your team and decide what the purpose is for your homepage and what are the specific objectives of that page. Example: New visitors, repeating visitors and customers.
Simplicity speaks! Your visitors don't want to be bombarded with excess design elements. One of the great aspects of the Internet is the ability to get what we want right now. Keep it simple, clean and specific. This will help draw the eye of your users to the conversion elements on your site and increase engagement. This post has 15 great examples of good website home page design.
Your visitors are coming to your site in search of something. Calls-to-action give you the ability to direct them towards your goals. Depending on your content you may want to consider using multiple calls-to-action. Remember when designing your calls-to-action that you make sure they stand out from the rest of your content and are linked to helpful information that is of VALUE to your visitors. Check out Hubspot's call-to-action best practices for more great tips.
Negative space is the area around the main subjects in a design. This tips really drives home the "Keep it Simple" point. Negative space is your friend. Your visitors will be more drawn to your content when it is surrounded by negative space. Now, this doesn't mean to just create a blank homepage... but use the surrounding negative space to creativity draw your visitors into the important elements of your home page.
Using the objectives you created for your homepage, add relevant links to your content that will keep your visitors engaged. Directing your visitors deeper into your site is a must and insuring they have a pleasant experience on your site has a ton of value in your search engine ranking. Links help create simple paths for your visitors to find the information they are in search of.
Your homepage is the front door to your business for most people. So take some time to ensure you are using these 5 simple steps to improve your homepages design. We'd love to hear your option on this blog and if you have some great designs you'd like to share please leave us a comment below. You can also view some of the sites on our gallery page to give you some ideas of how to improve your current homepage design.
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