5 Simple Steps to Improve Your Homepage Design

Every day, we come across web pages, but how many stick out and leave an impression on our minds? How many of these sites were so captivating that you spent time digging deeper into the content? Now, with that thought in mind, does the homepage of your website create the same experience for your visitors? In this post, we will give you five simple tips to improve your homepage design and create a remarkable experience for your website visitors!

1. Clear Objective

This step is all about having clearly defined goals for your homepage. Defining and setting a clear objective for your website’s homepage will allow you to determine if your page achieves its desired purpose. These goals need to be specific and measurable. Involve your team and decide the intention and specific objectives of your homepage. Example: Direct new visitors to take action, such as learning more about services offered, completing a Contact form, or purchasing a product.

2. Keep Your Homepage Design Simple

Simplicity speaks! Don’t bombard your visitors with excessive design elements. One of the great aspects of the internet is the ability to get what we want right now. When planning the navigation menu and visual elements, focus on one rule: keep it simple, clean, and specific. 

Plan a path so your navigational links guide your business website visitors through a simple buyer’s journey—awareness, consideration, and decision. 

A clean design will create the best user experience for your customers. Additionally, this will help draw the eye of your users to the conversion elements on your site and increase engagement. This post has 15 great design examples of good website home page design.

3. Calls-to-Action

Your visitors are coming to your site in search of something. A call-to-action gives you the ability to direct them toward your goals. Whether you’re building your email subscriber list or guiding your customer base toward a better understanding of your products, a call-to-action is a straightforward way to offer value. Depending on your content, consider using multiple calls to action. Remember, when designing your CTA, make sure it stands out from the rest of your content and link it to resources that provide value for your audience.

4. Use Negative Space

Negative space (or white space) is the area around the main subjects in a design. Remember, negative space is your friend because you’re keeping it simple. Your visitors will be more drawn to content when surrounded by negative space. Now, this doesn’t mean creating a blank homepage but using the surrounding negative space to creatively draw your visitors into the crucial elements of your home page.

5. Use Links

Using the objectives you created for your homepage, add relevant links to your content to keep your visitors engaged. Directing your visitors deeper into your site is an SEO best practice and ensures website visitors have a pleasant experience on your site. Adding relevant internal links significantly improves organic search and your search engine ranking. Links help create simple paths for visitors to find the information they are searching for.

In today’s digital world, first impressions matter. Your homepage is the front door to your business for most people. Your visitors will judge the visual appeal and user experience. So, take some time to ensure you use these five simple steps to improve your homepage’s design. We’d love to hear your opinion on this blog, and if you have some great designs you’d like to share, please contact us.

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“The homepage is often the first thing our new leads will see.”

Editor’s Note: This post was originally written on March 6, 2015, and has been updated with fresh content.

Ryan is passionate about helping companies make a more personal connection online with their customers and prospects. He is a regular contributor to Search Engine Land, the largest and most popular SEO news site on the web. His works have also been featured on the HubSpot Blog, Business2Community and by LinkedIn Marketing Solutions.

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