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5 Simple Steps to Improve Your Homepage Design

Mar 6, 2015
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website design melbourne flEvery day we come across web pages, but how many of those have really stuck out and left an impression on our minds? How many of these sites were so captivating that it caused you to dig deeper and deeper into it's content? Now with that thought in mind, does your own websites homepage create the same experience for your visitors? In this post we are going to give you 5 simple tips you can use to create homepages that are remarkable! 

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"The homepage is often the first thing our new leads will see."

1. Clear Objective:

This step is all about having clearly defined goals for your homepage. Defining and setting a clear objective for your websites homepage will give you the ability to determine if your page is achieving it's desired purpose. These goals need to be specific and measurable. Involve your team and decide what the purpose is for your homepage and what are the specific objectives of that page. Example: New visitors, repeating visitors and customers.
SMART Marketing Goals Template

2. Keep It Simple

Simplicity speaks! Your visitors don't want to be bombarded with excess design elements. One of the great aspects of the Internet is the ability to get what we want right now. Keep it simple, clean and specific. This will help draw the eye of your users to the conversion elements on your site and increase engagement. This post has 15 great examples of good website home page design.

3. Calls-to-Action

Your visitors are coming to your site in search of something. Calls-to-action give you the ability to direct them towards your goals. Depending on your content you may want to consider using multiple calls-to-action. Remember when designing your calls-to-action that you make sure they stand out from the rest of your content and are linked to helpful information that is of VALUE to your visitors. Check out Hubspot's call-to-action best practices for more great tips. 

4. Use Negative Space

Negative space is the area around the main subjects in a design. This tips really drives home the "Keep it Simple" point. Negative space is your friend. Your visitors will be more drawn to your content when it is surrounded by negative space. Now, this doesn't mean to just create a blank homepage... but use the surrounding negative space to creativity draw your visitors into the important elements of your home page. 

5. Use Links

Using the objectives you created for your homepage, add relevant links to your content that will keep your visitors engaged. Directing your visitors deeper into your site is a must and insuring they have a pleasant experience on your site has a ton of value in your search engine ranking. Links help create simple paths for your visitors to find the information they are in search of.

Your homepage is the front door to your business for most people. So take some time to ensure you are using these 5 simple steps to improve your homepages design. We'd love to hear your option on this blog and if you have some great designs you'd like to share please leave us a comment below. You can also view some of the sites on our gallery page to give you some ideas of how to improve your current homepage design.  

Website Redesign Project Plan

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Ryan Shelley, CPBI

By Ryan Shelley, CPBI

Ryan is passionate about helping companies make a more personal connection online with their customers and prospects. He is a regular contributor to Search Engine Land, the largest and most popular SEO news site on the web. His works have also been featured on the HubSpot Blog, Business2Community and by LinkedIn Marketing Solutions.

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