• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

  • Contact

5 Simple Steps to Improve Your Homepage Design

5 Simple Steps To Improve Your Homepage Design

Every day, we come across web pages, but how many stick out and leave an impression on our minds? How many of these sites were so captivating that you spent time digging deeper into the content? Now, with that thought in mind, does the homepage of your website create the same experience for your visitors? In this post, we will give you five simple tips to improve your homepage design and create a remarkable experience for your website visitors!

1. Clear Objective

This step is all about having clearly defined goals for your homepage. Defining and setting a clear objective for your website’s homepage will allow you to determine if your page achieves its desired purpose. These goals need to be specific and measurable. Involve your team and decide the intention and specific objectives of your homepage. Example: Direct new visitors to take action, such as learning more about services offered, completing a Contact form, or purchasing a product.

2. Keep Your Homepage Design Simple

Simplicity speaks! Don’t bombard your visitors with excessive design elements. One of the great aspects of the internet is the ability to get what we want right now. When planning the navigation menu and visual elements, focus on one rule: keep it simple, clean, and specific. 

Plan a path so your navigational links guide your business website visitors through a simple buyer’s journey—awareness, consideration, and decision. 

A clean design will create the best user experience for your customers. Additionally, this will help draw the eye of your users to the conversion elements on your site and increase engagement. This post has 15 great design examples of good website home page design.

3. Calls-to-Action

Your visitors are coming to your site in search of something. A call-to-action gives you the ability to direct them toward your goals. Whether you’re building your email subscriber list or guiding your customer base toward a better understanding of your products, a call-to-action is a straightforward way to offer value. Depending on your content, consider using multiple calls to action. Remember, when designing your CTA, make sure it stands out from the rest of your content and link it to resources that provide value for your audience.

4. Use Negative Space

Negative space (or white space) is the area around the main subjects in a design. Remember, negative space is your friend because you’re keeping it simple. Your visitors will be more drawn to content when surrounded by negative space. Now, this doesn’t mean creating a blank homepage but using the surrounding negative space to creatively draw your visitors into the crucial elements of your home page.

5. Use Links

Using the objectives you created for your homepage, add relevant links to your content to keep your visitors engaged. Directing your visitors deeper into your site is an SEO best practice and ensures website visitors have a pleasant experience on your site. Adding relevant internal links significantly improves organic search and your search engine ranking. Links help create simple paths for visitors to find the information they are searching for.

In today’s digital world, first impressions matter. Your homepage is the front door to your business for most people. Your visitors will judge the visual appeal and user experience. So, take some time to ensure you use these five simple steps to improve your homepage’s design. We’d love to hear your opinion on this blog, and if you have some great designs you’d like to share, please contact us.

New Call-to-action

Related Posts:

“The homepage is often the first thing our new leads will see.”

Editor’s Note: This post was originally written on March 6, 2015, and has been updated with fresh content.

Search by Topic

  • All Resources
  • SEO
  • Digital Advertising
  • Content Marketing
  • Web Development

Get Up-To-Date Digital Marketing Tips Delivered Straight to Your Inbox!

SMA Marketing Digital Marketing Agency Giving Back to Kiva Making Loans