• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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3 Ways Your Website Design Impacts Your SEO

3 Ways Your Website Design Impacts Your SEO

All websites are not created equal. Having a great website design can be the difference between you outranking your competition or being stuck on page 2 of the search results. Why? Because Google says so! With 58% of the market share, they are still the boss. Since they set the rules, if we want to rank, we must play by them. Over the last few years, Google’s algorithm updates have been centered around the user and their experience on your website.

Below we will lay out 3 simple ways to maximize your SEO efforts with a better website design.

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Your website is the foundation to your digital marketing efforts, and now due to smarter search engines, it is more important than ever. So it’s time to maximize your SEO and other digital marketing efforts by creating sites that give the searchers and the engines what they want.

1. Content: Give Them What They Want

Why do we consider content a design element? Well, because content is King. Users visit your site looking for information. They are in search of something and how you deliver that answer matters. It’s not just what you have to say but how you say it. Here are a few things to consider with your site’s content.

  • Put the first things first: Make sure the main topic is “above the fold” – Don’t make them search for it.
  • Keep it simple: Be clear and use words your users will understand.
  • Keep it brief: More isn’t always better. Say what you need to and forget the rest.

2. Speed: Give It To Them Fast

How often have you left a site because it took too long to load? We live in a very fast pace culture that has instant access to almost anything. Speed matters. Trim the fat and make sure your code is clean. Users want what they want, right now. So give it to them. Google also tracks this. If you have slow load times they will factor this into your rankings and will be less likely to rank you over a faster more efficient site.

3. Flow: Give Them Clear Direction

How easily a user can get to the desired information on your site is a big deal. When designing your site think about the flow. Where and how does your navigation work? What content should be at the top and with what graphics? Do I find the website informative as well as pleasantly interactive? Ask yourself these few questions for each page of your site. If you have great content but no one can find it then who cares! Take the time to develop a great flow and more traffic will flow to you as a result! (Corny… but true!)

A better website means a better foundation for all of your digital marketing efforts. As Matt Cutts (Google’s Head of Search) says, “What’s good for the user is good for Google.” This means we have to pay more attention to our website design and the impact it has on the user. By creating a website that gives the user the best content, fast and easy, we will set ourselves and our sites up for success in our SEO campaign.

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