• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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We Have Liftoff: A Growth Driven Design Journey

Growing up and now doing business on Florida’s Space Coast has many advantages. The Sun, beach and the occasional rocket launch are just some of the everyday occurrences we enjoy. At, SMA Marketing, we recently made a launch of our own. Our new “launch pad” site made it’s debut just about a month ago, and our growth driven design journey is now well underway. For those of you who aren’t familiar with growth driven design, let me give you a quick overview before we dive into the data. Growth driven design (GDD) is a process for website design that revolves around user experience and data. Instead of trying to guess what your users want, you test, track, adjust and grow your website around your users. This eliminates much of the risk involved with traditional website design and creates a website that produces much better results for the owner.

In order to fully embrace GDD, I decided to put it to test with my agency. We became a Hubspot partner in February of this year and have seen a ton of growth since then. But I was looking for something more. Something that would transform my agency and set us apart from the competition. I was blessed to be able to take part in one of Hubspot’s early growth driven design for agencies webinars. I was hooked after 15 minutes. This was going to be a game changer.

We took our launch pad site live about a month ago and the results have blown me away.  We’ve broken every record we could in just one month and September has already started off strong as well. Without further adieu let’s get into the data.

Learn more about creating a launch pad site and more by downloading a copy of “An Intro to Growth Driven Design”.

Heat Maps Are Essential to UX Testing

One of the biggest issues with our previous site was that the click through rate on the Home Page was terrible. My hypothesis was that the site was so element heavy, users were overwhelmed and instead of interacting, they left the site altogether. Thanks to the amazing tools available via Hotjar, I am able to get a real, clear picture of how my users are using my site.

growth driven design website design melbourne FL.

As you can see, interaction was way up from the previous month. Not only that, the only 2 above the fold conversion elements received interaction. This was a good sign for the launch pad site.

growth driven website design melbourne FL

User interaction with the site itself also improved. The image below shows that the new static element, a banner with text and buttons,  that replaced the slider is getting engagement from the user. Clearly getting rid of the image slider was a good move.

website design melbourne FL growth driven design

One area I was surprised with was the scroll heat map. Looking at the image, you see that some of the visitors, approximately 5%, bounced before they saw the whole page. This was backed up in the analytics data as well. Notice though that the overall scrolling did improve.

To see our original data, read our post in this series here.

Turn Up The Visits

Since we partnered with Hubspot we have seen a nice, steady increase in traffic each month. Now, I am a pretty patient guy and the traffic I was getting has been great, but I have some lofty goals to close out the year. What I was hoping to see was a nice boost in traffic after taking the launch pad site live. The analytics data almost made me fall out of the chair.

website design melbourne fl

We can go ahead and disregard the 35 PPC visits because we did no paid advertising with the previous site. But that still leaves August total visits at 788, an increase of 47.57%. Organic traffic jumped 28.07%. Now I can’t give the new design all the credit, we do Inbound pretty heavily, but that has been our largest jump in a single month ever.

Show Me The Conversions

Traffic is great, but converting traffic is what pays the bills. Our previous site was not converting at the rate I wanted to see. My goal with growth driven design is to create a website that not only looks great, but works great.

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July is typically a slow month so let’s combine June and July’s contacts together. Even after combining the 2 months August still won out. Even when you take away the 3 PPC converted leads, August is up 1. For some reading this 14 contacts may seem small, but to see this increase in only one month of the new design is huge for our small agency looking to grow. The conversion percentage was slightly higher, but I’ll take more conversions any day. You can’t convert traffic you don’t have. <– Tweet This

Sticking to the Plan:

While we are only at the beginning, I am very excited about the progress we have had. For me the hardest thing was sticking to the plan. It’s so easy to get carried away in the design process and want to add this or that. Having a written out plan was essential to making sure that I only created and launched with the essentials. This allows me to make more intelligent decisions headed into the next phase, which is applying what I learned.

Based on the data there are a few new pages I am going to create and add as well as a resource center to give people a centralized place to get any of the offers we provide. I am hoping to see traffic and conversions increase. This month we are ahead 364% in traffic already. No that’s not a typo.

I hope this post has given you a little deeper insight into growth driven design and the impact it can have on an agency, business or organization. Building smarter websites that delight users will only create more opportunities to connect and convert. I am interested to hear your thoughts so post below to continue the conversation.

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